Anything Goes Marketing

JANUARY 3, 2012

As you’re gearing up for a great new year, I wanted to highlight some webinar/event best practices from the marketing team over at VMware. VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year. They achieved an ROI of 1324% in 2010 - not too bad!

Webinar Metrics 156

Webinar Metrics Practices Best Practices B2B 156

Anything Goes Marketing

SEPTEMBER 12, 2012

Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level. Having said that, your company may not be fully ready for it and there are some steps to start moving in.

Lead Scoring 130

Lead Scoring Lead Ranking Leads Lead 130

Anything Goes Marketing

OCTOBER 22, 2012

After having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. That's about all I had time for - so I thought. My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team. Here's the problem: my role is all about helping out customers and providing the best.

Social Networks 121

Social Networks Tools Social Media Facebook 121

Anything Goes Marketing

SEPTEMBER 25, 2012

I've had the following conversation a few times with clients who have implemented marketing automation: "so now that we have marketing automation in place we want to do ROI reporting - TODAY". Jumping into ROI/closed loop reporting right away can be difficult. You need to have the right processes in place including a strong relationship between marketing and sales as well as a focus on revenue.

Marketing Automation 113

Marketing Automation Automation ROI Marketing Report 113

Anything Goes Marketing

SEPTEMBER 3, 2012

I was recently asked about approaches to take for creating a cross-sell nurturing program - what are the best practices? I could highlight a few examples of some well crafted emails and messaging but getting a good conversion rate goes well beyond a good email design and an engaging call to action. Amanda Hinkle wrote a great a simple yet powerful article over at MarketingProfs "Three.

Cross-Selling 109

Cross-Selling Conversion Rate Conversion Practices 109