2008

Anything Goes Marketing

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10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Add a link to your company's Twitter account to all mass email communications. Most likely.

How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. decided to do a quick scan on Linkedin instead and found a great topic on email marketing. How often do you email your customers and do you have a format that eliminates multiple emails to the same contacts within a short time frame?

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation. Did I just write in caps?

Is your Company Being Blogged About?

Anything Goes Marketing

Last week I mentioned how you can track your company's brand on twitter. Incidentally I did predict Obama winning the election and also the Dolphins beating the Seahawks today so I'm on a roll! This week I found a new site that you can use to compare how you're company is doing on the blogosphere versus your competition. The tools is called www.trendpedia.com. What are the trends? Chad H.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Improved Email Click-Through Tracking Using Query Strings

Anything Goes Marketing

If you have a call to action that is directed at the same landing page more then one time in your email, what is the best way to track which link received the most unique clicks? Let's back up and review why this topic is important for marketers. As a best practice, it's VERY important to: Have more then one link in your email to the desired landing page. link=2. Well it is. Chad H.

Lead Nurturing - How to track ROI?

Anything Goes Marketing

The concept of lead nurturing is something that is complex for some but very straightforward for others. To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. I'm not going to reinvent the wheel here so check out Brian Carroll's blog post for a more in depth explanation. Chad H.

Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

Take a minute out of your day and have a look at this ad (it's worth it): Yes, this is an ad but what is appealing is the message. This is not about beer. This is not enticing you to go out and drink beer. It's providing a message that hits you on an emotional level and when they have you right where they want you (at the "Thank You"), they flash their logo up there. They succeeded with this ad.

B2C 2

The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

It's been a very busy month with lots of travel thrown in. From that conference, combined with a very good study on email tactics in retail I've been inspired to write a post on this topic. What's in it for me? better approach may be "Get expert updates on X" (by X I mean a specific topic that is assumed to be relevant to the site's content or why would they be there in the first place). Chad H.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

In memory of my father in law

Anything Goes Marketing

Below is a video that I captured of my nieces, my sister in law and my recently deceased father in law. He was a wonderful and generous person and the best father a son in law could have. In the short time we spent together, he taught me much and I will dearly miss him

Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. For those that are thinking "email is email - how can it change?", keep reading. Trend#1: The Blogletter is Coming - Actually, it's Already Here. One of my readers back then asked me how this concept would work. Automating email using RSS feeds.

Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Bob is one of those crazy co-workers that has a few screws loose. In fact, you could probably open a Home Depot with the trail of hardware he leaves. Probably something that Nasa found on mars), I can sympathize with Bob. Possibly. Chad H.

Lessons Learned in Cost Rica - Being Customer Centric

Anything Goes Marketing

My brain is slowly de-fogging from my trip to Costa Rica. My wife and I had a wonderful jammed pack week full of tours, hikes and R&R at the beach. Beyond the beauty of this country and the relaxing siestas in the sun, I was reminded of a valuable lesson - go above and beyond for your customers. Whatever we needed, they provided for us. being as flexible as possible. Doing the unexpected.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Improve Email Conversions. Save Time. Watch American Idol

Anything Goes Marketing

I just read a simple but effective white paper from Bronto on sending a repeat emails to those that don't respond to your first email. This concept is an obvious one but the article does provide some good strategies on how to improve email response. What it doesn't discuss is how to make the process of sending a second email to those that don't open or click on the first email you sent an easy one. Again, that's obvious but this can take time to do. How can you cut down the time it takes to send out the second email? You don't have time to do extra work and you shouldn't have to. Chad H.

Preventing incorrect email addresses

Anything Goes Marketing

Do you have a lot of bounce backs in your database? Keeping your data clean is a top priority for the marketers I speak with. I was just reading a good article on Marketing Sherpa that outlines " 4 Ways to Fix Misspelled Email Addresses ". really liked one of the ideas which involves displaying the email address to the web visitor as part of a second step in the registration process. simple modification to this is to serve up a confirmation page after the registration that includes the email address that the person just entered in large letters. Chad H.

Email Branding Tip to Increase Open Rates

Anything Goes Marketing

This is a quick post on a great tip from Stefan Pollard in hist post: Use Brand-Recognition Elements to Combat Inbox Triage. Stefan recommends putting your company name in the "view online" link at the top of your email. For example: "BEFORE : If you can't see the images in this e-mail, please click here to view this e-mail through your Internet browser. AFTER : If you can't see the images in your edition of Browning eBlast, please click here." I liked this tip as it's easy to implement and should make a difference. Chad H.

Should You Still Email Your Press Releases?

Anything Goes Marketing

On B2B Online, Tricia Robinson answers the question " Any tips for using e-mail to send press releases? ". She goes on to write about not placing the whole release in the email, not including attachments and some other typical email "best practices". Here's a tip: "Don't do it". Does your whole database need to know every time you hire a new executive or win an award? Perhaps but you should really consider what you send and how you send it because email recipients these days no longer have the same patience as they once had.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Anything Goes Marketing is Attracting Attention

Anything Goes Marketing

Although I`ve slowed down my blogging (too many things going on and I have a new project brewing - more details soon) I`m getting some attention from around the marketing universe. Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks Bulldog! You even spelled my last name right (it doesn`t happen very often). Thanks BtoB Magazine! Chad H.

Give web visitors the resources they need - Customized Google

Anything Goes Marketing

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised? I've got a fairly simple solution. If you're on my blog (that's directed to my RSS reader friends), you'll notice a shiny new Google search box at the top of the site. This is an example of AJAX (new technology that doesn't require the browser to reload). Try it out!

Email Tips for the New Year Part I

Anything Goes Marketing

Greetings! I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. Email Subject Line Tips: Use Personalization and Search Engine Optimization I can blog about keeping your subject lines short but you already know that and I just reminded you. :) Here are some additional interesting tips: MailerMailer's latest Email Marketing Metrics Report (pdf) indicates that personalized subject lines (eg: "Chad, open this amazing email") dramatically increased open and click rates. This does a few things. Chad H.

20 Tips for More Efficient Google Searches

Buzz Marketing for Technology

Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. Either/or. dumb | little | man]. Quotes. Wildcard.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Rapid eLearning Blog

Buzz Marketing for Technology

The Rapid Elearning Blog. Simple Steps to Create Background Images for Your Next E-Learning Scenario. June 24th, 2008. 15 comments. good scenario can make your elearning courses engaging and more real to your learners. It’s a great way to get them to learn to use the course information and make the decisions you want. Needless to say not many of us did. Find Images with Good Backdrops. Media.

Google Guide--Tutorials on How to Use Various Google Features and Services

Buzz Marketing for Technology

Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input. Understanding Results. Search Tools. Services.

Jing Project: Visual conversation starts here. Mac or Windows.

Buzz Marketing for Technology

Weblog. Send Feedback. Video Tour. Capture, record, share. Communication is evolving. Capture Images. Snap a picture of anything on your desktop. Record Video. Record video of what you do, or what you see. Share Online. Instantly uploaded. Share in email, IM, or blogs. Download. For Mac OS X. Download. For Windows. What is this thing called Jing? Video tour. The concept of Jing is the always-ready program that instantly captures and shares images and videoâ?¦from from your computer to anywhere. something we want to give you, along with some online media hosting, to see how you use it. like it.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

Skip to main content. Country/region [ select ]. Home Business solutions IT services Products Support & downloads My IBM. IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Since then, many new forms of social media have emerged. Introduction. And write in the first person.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Change or Die | Fast Company

Buzz Marketing for Technology

); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life. Connect with Fast Company. People. Ideas. Business Networking. Membership is free. Sign up Learn More Already a member? Sign In! Mail: *. Password: *. Forgot your password ? Reader Recommendations. next. > -->. Change or Die. By: Alan Deutschman. All leadership comes down to this: changing peoples behavior.

Definition of Introvert -- What is an Introvert?

Buzz Marketing for Technology

Search. Gifted Children. Home Parenting & Family Gifted Children. Email. Gifted Children How to Identify Education Parenting Help. Gifted Children Newsletter - Sign up ! Discuss in My Forum. Introvert. By Carol Bainbridge , About.com. See More About: introverts shyness introverted children. Definition: Contrary to what most people think, an introvert is not simply a person who is shy. In fact, being shy has little to do with being an introvert! Shyness has an element of apprehension, nervousness and anxiety, and while an introvert may also be shy, introversion itself is not shyness.

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

Gene Carrs Patron Technology Blog. marketing Insight to help arts & non-profit organizations leverage the Internet. About. Your email address: Powered by FeedBlitz. Categories. mail Marketing. General E-marketing. Presidential Web-watch 08. Web Design. Web/Tech. Recent Posts. The Decline of Print Newspapers: Quantified. The Fall of Newspapers and the Rise of Self-Publishing in the Arts. We are!

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Tips for Mastering E-mail Overload - HBS Working Knowledge

Buzz Marketing for Technology

Tips for Mastering E-mail Overload. 10/25/2004. great productivity enhancer? mail can be a tremendous waste of time unless you know how to tame the savage beast, says Stever Robbins. by Stever Robbins. Being at or near the the top of your organization, everyone wants a piece of you. So they send you e-mail. It makes you feel important. Dont you love it? Really? Then, please take some of mine! Over 100 real e-mails come in each day. At three minutes apiece, it will take five hours just to read and respond. Lets not even think about the messages that take six minutes of work to deal with. Nah? ).

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Seth's Blog: How to read a business book

Buzz Marketing for Technology

Seths Blog. Seth Godins riffs on marketing, respect, and the ways ideas spread. For More Seth check out these links: Subscribe. Back to the home page for this blog. Check out Seths books. Visit the archives more than 2,500 posts). Seth on Squidoo. Seth at Wikipedia. Dont Miss a Thing Free Updates by Email. Enter your email address. preview. powered by FeedBlitz. Search. href="[link] -->. Archives.