2008

Anything Goes Marketing

article thumbnail

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B

Twitter 157
article thumbnail

Improve Email Conversions. Save Time. Watch American Idol

Anything Goes Marketing

I just read a simple but effective white paper from Bronto on sending a repeat emails to those that don't respond to your first email. This concept is an obvious one but the article does provide some good strategies on how to improve email response. What it doesn't discuss is how to make the process of sending a second email to those that don't open or click on the first email you sent an easy one.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation.

article thumbnail

How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. I decided to do a quick scan on Linkedin instead and found a great topic on email marketing. Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line?

article thumbnail

Is your Company Being Blogged About?

Anything Goes Marketing

Last week I mentioned how you can track your company's brand on twitter. Incidentally I did predict Obama winning the election and also the Dolphins beating the Seahawks today so I'm on a roll! This week I found a new site that you can use to compare how you're company is doing on the blogosphere versus your competition. The tools is called www.trendpedia.com.

Companies 100
article thumbnail

Obama beats McCain. on Twitter

Anything Goes Marketing

Are you having a tough time convincing your boss your company needs to get on Twitter ? I checked out a site called Tweetvolume that tracks the number of times a term(s) is mentioned on Twitter and presents it in a bar chart. You can compare multiple items which allows you to compare the mentions of your company vs. another company. Here's a few I tried: Coke vs.

Twitter 100
article thumbnail

Landing Page Optimization: Mini Case Study

Anything Goes Marketing

It's Canadian Thanksgiving up here today and I'm all about giving back. I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). From time to time, I check out MarketingProf's Know How Exchange where people post their marketing questions and I try and help out.