Anything Goes Marketing

NOVEMBER 20, 2006

Not sure what authentication is when it comes to email marketing and how it relates to email deliverability ? Have you seen those Visa commercials where a call centre verifies these heads that come through a computer screen? It's similar to this. How do you prove to your email recipients that the email that you're sending is actually from you? Through email authentication.

Deliverability 100

Deliverability Tips Tagging Email Marketing 100

Anything Goes Marketing

NOVEMBER 19, 2006

What was the best conversion marketing channel for a financial publisher? Was it Adwords? Organic Search? Nope - it was email! Check out this study on emarketer.com: E-Mail Is Top Conversion Channel for Financial Publisher. What is interesting is that if you combine organic and paid search, it still doesn't add up to the conversion rate of email according to the chart that is provided.

Web 2.0 100

Web 2.0 Conversion Paid Search Agency Adwords 100

Anything Goes Marketing

NOVEMBER 19, 2006

Are all of your sales reps exceeding their quota for this quarter? Ok, that's a stupid question. Maybe teh reason they aren't is because your CRM (customer relationship management) tool is naked. Ardath Albee has written a great e-book called Why Naked CRM Doesn't Work on how to "dress up" your CRM by providing better tools for sales and an improved process for sales and marketing.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

NOVEMBER 19, 2006

Are you saying to yourself "it's another day and I have so much to do with so little time?". I think we're all saying that so don't worry. Here are two words that you can say that are easy and will go a long way "Thank you!". We sometimes forget that our customers are the lifeblood of any organization. Al DiGuido is his ClickZ article " The Power of "Thank You " explains that in today's world of technology, there is no reason that you shouldn't be thanking your customers.

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

NOVEMBER 19, 2006

Have you created a white paper for your organization in order to generate leads? If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. His big tip is that you should consider providing a large chunk of the white paper for free before you ask for a web visitor to register for it.

Paper 100

Paper Lead Generation Auto Responder Generation 100