Fri.Mar 24, 2017

Anything Goes Marketing

Trending Sources

What Can Your Business Learn From Restaurant Marketing? [Infographic]

Hubspot

In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored -- among other topics -- just how we became so obsessed with food. Some believe it began with food permeating popular culture -- for example, with televised cooking and restaurant exploration shows. Actually, you can. Read on to find out. Inbound Marketing IGSS

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7 Best Practices for Optimizing Sales Enablement

Act-On

Marketing and sales have traditionally had a bit of a contentious relationship in many companies. With miscommunication, vastly different goals and objectives, and sometimes an inability to see the other’s point of view – these two teams who need to work together often find themselves at odds. And out of that contentious relationship, a new role was born: sales enablement. Sales Enablement is a strategic, ongoing process to equip the sales team with the tools, resources and skills to make them more efficient, and ultimately improve sales execution and drive revenue. Hire the right people.

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Email opens: our first sentence has more impact than our subject line

IKO-Systems

While we are still working on our next webinar “800 000 Sales Email Conversations in Europe” , some stats piqued our curiosity: impacts of variables in subject lines versus preview texts, onto the open rates of these text emails. Note: these stats come from text emails sent by sales reps to leads in the UK, Nordics, Benelux). What is the email preview and is it widely used?

Embracing Data and Mobile to Personalise Brand Experience

Experience Marketing Insights

The Drum Arms hosts sessions during Advertising Week Europe

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.