Mon.Oct 24, 2016

Anything Goes Marketing

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Scale Your Content Marketing Effectively with These Tips

B2B Marketing Insider

Content marketing professionals understand the amount of time and effort that can go into planning, creating, and promoting content. single article can take weeks or even months to move from ideation to publication—and the complexity of moving processes can often cause frustrating delays. Successful content marketing can be inherently difficult to increase in scale. […]. Content Marketing

How to Defeat Your Most Dangerous Writing Habit: 7 Ways to Lift 'The Curse of Knowledge'


When I was eight, I became stuck on a particularly tough Where’s Waldo scene. It was so difficult that I became convinced that Waldo -- the character I needed to find -- wasn’t in it at all. began thinking the whole thing was a joke, full of red herrings. And then I found him. And after that, I could never un-see him. Here’s how it could be hurting you. What is “The Curse of Knowledge?”. You write.

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How, And Why, You Should Calculate Customer Lifetime Value (CLV)


The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. Researchers estimate that today it costs five times as much to acquire a new customer than it does to retain a current one. For now, let’s dive into CLV. What is Customer Lifetime Value? Was it worth it?

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? For those in a fast-paced industry, some of your best content might start to look stale after only a year or two. How is a content marketer supposed to keep up with that kind of change?

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Why Every Content Strategy Needs a Managing Editor


Jane, a director of marketing at SaaS company, eagerly opens the email attachment. She is charged with designing and implementing a content strategy that will grow the startup’s user base, and she’s relieved to have this first draft—delivered on time—from Dan, a freelance writer she hired to develop blog posts and white papers. It’s been a long road to this first article. It flows.

Sprint to the Finish-it’s that time of year…

Your Sales Management Guru

Sprint to the Finish—–It’s that time of year… by Ken Thoreson. An upcoming election. Roller-coaster days on Wall Street.  Middle East issues.  Competitors taking what appears to be drastic measures. There are many distractions. With that economic domino effect affecting us all as 2016 begins to wind down, ending the year on a high note will be more challenging than ever. Here are some ideas and strategies for you to consider: Keep it in perspective. Focus on your technology-based products and services – it is the best place to be in challenging economic times.