Sat.Feb 25, 2017 - Fri.Mar 03, 2017

Anything Goes Marketing

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Is Influencer Marketing 2017’s Most Trendy Trend?

B2B Marketing Insider

What is the most powerful trend in marketing right now? That would be influencer marketing according to one recent survey which says influencer marketing is providing a 960% return on investment. How has this type of marketing proved to be so wildly successful, so quickly? How many companies are able to mimic these returns or is […]. appeared first on Marketing Insider Group.

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This Week in Content Marketing: Apple and Amazon Race to Content Dominance

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert and I discuss Apple’s launch into the content creation business. We Our rants and raves include the future of print and the failure of advertising tech; then we close with an example of the week from a company that refused to go extinct.   . This week’s show.

3 Ways Artificial Intelligence Is Transforming B2B Marketing

Content Standard

The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. Your butler, which was alerted to your arrival by a location sensor, opens the door. Based on your past behavior, it knows you won’t want to wake up until 11:00 a.m. and that you’ll want pancakes almost immediately. It Can Show You the Future.

How Digital Connectivity Impacts Marketing Teams

Modern B2B Marketing

Author: Nina Brakel-Schutt In a 21st-century buzzword tournament, “connect” would make the finals. It’s the de-facto relationship verb of digital life, and it seems to take on new meanings every year: “We connected yesterday.”. “I’m losing connectivity.”. Can we connect these software platforms?”. Stay connected on the move!”. You get the picture. Everyone and everything is connecting.

Lead Generation Checklist

Mystery Solved: What Goes Into an Award-Winning Content Marketing Campaign that Sales Loves

Vidyard

As a modern marketing team we’re always looking for new ways to inspire our customers and educate our online audiences. But we also make sure not to forget one of our key ‘customers’ when planning out new programs: our own internal Sales team. So what was the secret to delivering an award-winning campaign that had Sales giving Marketing a standing ovation? Take the Assessment. Take the Assessment.

The Do's and Don'ts of Infographic Typography [Free Guide]

Hubspot

The following is an excerpt from Do's and Don'ts of Infographic Design , a free guide we created with our friends at leading graphic design software company Venngage. If you'd like to access the full guide, click here. One of the most important, but least considered parts of designing an infographic is typography. After all, picking the right fonts is exceptionally hard. How are they used? Headers.

3 Reasons to Attend Modern Marketing Experience 2017

It's All About Revenue

Oracle Marketing Cloud customers, partners, and team members alike are gearing up for our flagship event, Modern Marketing Experience , April 25-27 in Las Vegas. We’re hoping to see you there! Select your experience based on topics relevant to your interests. Garner wisdom from the brightest in the marketing crowd. Enjoy the show(s)! Maximize your experience with an invigorating performance!

Marketing’s answer to winning in an ad-free world

grow - Practical Marketing Solutions

American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer. After uttering one sentence a few weeks ago, I was “fired” from a consulting job … before it even started. Here’s the statement that got me fired: “I think we are gradually moving toward an ad-free world.”

B2B Marketing Trends for 2016

Voice communication with IBM Workspace & Sia

Opentopic

Before an important presentation of Sia during IBM Connect17 in San Francisco, by our fantastic partner Oblong, I received a call from one of the most awesome people that I have had the pleasure to work with, Dr. Andre, with a short questions: “Can we make Sia communicate with IBM Workspace using voice?”… ”… Well sure we can, when do you. The post Voice communication with IBM Workspace & Sia appeared first on Opentopic

SnapApp’s New Product Release, Canopy: A Whole New Habitat for Creating Interactive Content

SnapApp

Today is the day – the latest SnapApp release has launched, and it’s beautiful!  . Through countless conversations with our customers and a wide assortment of marketers, we gathered up the feedback and aimed the Canopy release at one key objective: making interactive content creation as easy as possible. sneak peak: So what’s new? Enough reading! Content loading

Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. The social media landscape is constantly evolving. Which MYTHS.

10 of the Best Ads from February: Offbeat Serenades, Great Hair, and a Potato

Hubspot

We're recapping some of the best ads from February, and we promise they aren't all Super Bowl ads you've already seen. February brought us an impressive selection of 30-second spots, extended videos, and interactive campaigns. We even included a particularly clever banner ad. 10 of the Best Ads from February. 1) Snuggle. Who are stepparents? Who's seen a UFO? 10) Cards Against Humanity.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

An introduction to ecommerce APIs for non-developers

chiefmartech

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized. The predictions of turning every business into a connected system of digital services became real. What makes this possible? The data speaks for itself. Why APIs? Why now? Value. Summary.

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Lead Nurturing’s Biggest Challenges

B2B Marketing Insider

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. When done right, it can eventually turn prospects into loyal customers who can contribute to sustainable revenue for the long run. While they might not be customers from the get-go, prospects turn. Demand Generation

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Great Content Creators Find Meaning in the Day-to-Day [Podcast]

B2B Marketing Insider

Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance. SUBSCRIBE at [link] Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? Read More. Content Marketing

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Marketers See Positive Results from Segmenting Email Marketing Campaigns

KoMarketing Associates

As marketers turn to email to reach their target audiences, new data suggests that email segmenting can yield more positive results. MailChimp recently published statistics on how email marketing campaigns perform when marketers use list segmentation tools. These resources allow marketers to target campaigns toward specific audiences based on what they know about their preferences. The research showed that the open rate was 14.31 percent higher for segmented campaigns versus non-segmented campaigns. Unique opens were also 10.64 percent higher. Marketers also saw a 10.44

The B2B Demand Gen Marketing Playbook

When Should You Dismiss a Sales Lead?

PureB2B

So, you’ve developed a solid marketing plan, and you’re feeling good about your strategy. Now you’re ready to see how your prospects react to your game plan. You then meet two types of sales leads: the qualified and the non-qualified. The next step is pretty simple when it comes to marketing qualified leads , you either nurture them or try to close them. But, what about unqualified leads? To be perfectly blunt, if pursuing a non-qualified lead means ending up risking more than what you can gain, then it’s probably a wise decision to walk away from that particular prospect. Express Gratitude.

Sales Coaching Technology: How to Prepare Sales Managers for Success

Brainshark

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The Role Big Data Marketing Plays in Customer Case Studies

B2B Lead Blog

Business-to-business (B2B) customers love customer case studies. They love the detail these studies provide. They love the research, investigative approaches, and the ways companies position their product as the solution of choice. Customer case studies provide invaluable insight on best business practices, while also allowing big data marketing teams to outline the overall returns when […].

There is nothing Sexy about being a Parent

Connect the Docs

There is nothing sexy about being a parent. It is often boring and tiresome. Day after day, week after week, month after month, year after year…you wake up and do what humanity has done for its off spring to thrive. Yet, when Kumar wakes up before all of us…then starts nagging us to wake up … Continue reading There is nothing Sexy about being a Parent. Parenting/Growing up parenting

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A Content Formula for Complex B2B Organizations

What is Brand Marketing?

Act-On

There is a lot of confusion around brand. It’s one of those words widely used but unevenly understood. Is it just a logo, color palette and picking a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be measured? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. What it is not is tattooing your logo on someone’s forehead. Your brand is your most valuable intellectual property. Brand Identity Management.

What Does Web Design for SEO Mean Anymore?

KEO Marketing

Search Engine Optimization (SEO) has changed significantly since search engines began cataloging websites and web designers saw the advantages of being on the first page of search engines. It is no longer enough to stuff the pages with keywords and the site will move up in search engine rankings. Website design that works for search engines is a sophisticated endeavor today. RankBrain also learns.

Why an SEO Audit Is Important to Your Lead Generation Goals

Spiralytics

Serious digital marketers would agree that an search engine optimization (SEO) audit is something you cannot skip. It is part of making sure that you are investing in a strategy that helps you meet your business goals. SEO Lead Generation

An Epidemic of Unnecessary Treatment

Opentopic

Read the original article: theatlantic.com – First, listen to the story with the happy ending: At 61, the executive was in excellent health. His blood pressure was a bit high, but everything else looked good, and he exercised regularly. Then he had a scare. He went for a brisk post-lunch walk on a cool winter day, and his chest began. The post An Epidemic of Unnecessary Treatment appeared first on Opentopic. Brands & Marketers

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Six Key Steps to Successful Marketing Automation Adoption

What to Watch Out for at Mobile World Congress 2017

Experience Marketing Insights

Our team on the ground reveal their top picks

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