As you’re gearing up for a great new year, I wanted to highlight some webinar/event best practices from the marketing team over at VMware. VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year. They They achieved an ROI of 1324% in 2010 - not too bad! They were kind. marketing metrics webinars / webcasts