Sat.Dec 22, 2012 - Fri.Dec 28, 2012

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Seven Expert Social PR Guides and Tips

Webbiquity

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.

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5 Reasons to Hire a Content Marketing Writer for Your Business

Writing on the Web

“ Content is king. ” Bill Gates said it, so it must be true. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content.

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Our Favorite Internet Marketing Blog Posts of 2012

KoMarketing Associates

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. I’m happy to say we won more than we lost and learned from the opportunities missed. We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. You can never stop learning and sharing.

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Top 12 B2B Marketing Insider Posts Of 2012

Marketing Insider Group

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Interestingly, all the top B2B Marketing Insider posts boil down to 3 main topics: The future of Marketing, the role of Content Strategy and the Social Business imperative.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Be True to Your Business this Holiday Season

Webbiquity

Guest post by Megan Totka. `Tis the season, right? I’ve noticed a recent trend when shopping during the Christmas season. People are very un-jolly. After asking around a bit, I realized this unhappiness was actually bottled up confusion. Are workers allowed to wish their customers a “Merry Christmas?” What if that customer is Jewish or a Jehovah’s Witness?

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Content Marketing Showcase Series # 10 French Connection YouTube Channel

Ambal's Amusings

Name : Youtique : French Connection’s Twitter Handle [link]. Description. Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is one great social networking tool that helps brands to reach out to their customers in real time. What to wear is the biggest dilemma when comes to Fashion wear. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique.

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B2B Marketers: Why You Should Watch This Science of Persuasion Video

B2B Marketing Traction

The groundbreaking research done by Robert Cialdini in his book, Influence: Science and Practice, will change the way you market forever. The video embedded below is an engaging way to learn Cialdini’s six (6) universal principles that guide people in their decision making and includes examples and tips on how to sell and market more successfully.

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Content Quantity Versus Quality

The Effective Marketer

How much content is too much content? Take a look at the picture. This is from a local bookstore here where I live in Mountain View. How many Hobbit books can there be? I was reminded of this again as I read Michael Brenner’s post about the “ content echo chamber ” hitting spot on something that is happening in the ‘content marketing world’ Good content vs boring content.

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Add a blog and blogging to your New Year’s resolution

Biznology

Photo credit: ELTMAN. Edelman recruited me because I blogged about Wal-Mart ; Rosetta Stone invited me to blog for them because I blogged about learning German; AdAge invited me to write for their DigtialNext andGlobal News blogs; blogging about social media marketing resulted in being invited by Socialmedia.biz and this blog, Biznology , to blog for them; and in the fervor of the presidential elections, I pursued column inches in The Huffington Post.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Content Marketers Must Read Book of the Week!

Ambal's Amusings

Name: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Author: Robert Rose Joe Pulizzi. . Blog Twitter Facebook Blog Twitter Facebook. Content marketing is the latest rage now. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.

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How the Grinch Saved Social Media

Convince & Convert

A Holiday Fable, with apologies to Dr. Seuss. Everyone at the office liked Facebook a lot. But the Grinch at the top of the org chart did not. The Grinch hated Facebook! And social media all! Now, please don’t ask why. No one quite can recall. It could be, perhaps, that his PC was busted. It could be his iPad got stolen, or rusted. But I think that the most likely reason of all.

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New Year, New You

Adobe Experience Cloud Blog

by Heidi Bullock With the current year coming to a close, it is often a time for reflection. Many of us think about what we can do better in the New Year. I for one personally think about how I am going to run more during the week (running in my pjs for 10 minutes in my bedroom is not cutting it), cut out one of my six cups of coffee during the day, and be better about excessive Amazon shopping (even though I have Prime and save on shipping!).

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Is it time for your marketing to include a mobile app?

Biznology

Photo credit: lucamascaro. It is no secret that mobile applications have changed everyday life. People do business, set family reminders, deposit checks, track workouts and spend hours and hours of leisure time in mobile app platforms. Mobile software developer Flurry reported more than a trillion unique app events in November – a number simply unheard of even two years ago.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Is it Time for Your Industrial Website to Sing Auld Lang Syne?

Industrial Marketing Today

As 2012 ends and we look forward to 2013, it is a good time to review your current industrial website. In keeping with the tradition of celebrating the start of [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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The Buying Cycle and Buyer Personas in B2B Marketing

MLT Creative

In developing b2b buyer personas you have to remember their connection to the buying cycle, as different stages in the buying cycle lead to different content. Demographic information is helpful in. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

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5 Tips for Flawless Event Email Follow-up

Adobe Experience Cloud Blog

by Dayna Rothman Making sure of proper event follow-up will set you apart from the competition and keep you fresh in the minds of your prospects. Just remember to always plan your follow-up strategy before the event begins. All email marketing follow-ups should be written before the event takes place. Reading the event synopsis, session descriptions, and blog posts will give you a good understanding of the event and help you craft a compelling message that leaves a lasting impression.

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2013: The Year of Internet Marketing Basics

Biznology

Photo credit: Wikipedia. This will be the only 2013 prediction or whatever you want to call it kind of post. I have never been comfortable with trying to predict the future especially in an industry where the landscape can change very quickly and without much warning. In fact, I just looked at my prediction post on Biznology from last year where I was half right.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon

Hubspot

Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Am I right? Well it looks like Google+ is changing for the better, with The Next Web reporting that Google+ Business Pages now have the ability to interact with all Google+ users, regardless of whether users have added the business page to one of their Circles.

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Pharetra interdum

The Marketing Blender

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4 B2B Marketing New Year Resolutions for 2013

B2B Marketing Traction

As this year comes to its end, I’m thinking about how I can improve my marketing for next year. Here are my resolutions for next year. 1. Stop posting work blog posts to my personal Facebook account. These posts are not relevant on my personal profile. I think I may make a list of my work colleagues I’m connected to on Facebook and think of a way to post to them on a regular basis that adds value. 2.

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Too busy with clients to post to my blog

Biznology

Photo credit: digitalrob70. Most of you know that I do career coaching, mostly for technical and marketing executives. I had an interesting conversation recently during one such coaching session, when my client expressed a deep need to publicize her expertise but lamented her inability to maintain her blog. She gave me an entirely believable and reasonable reason for her lack of recent posts: “I am too busy with my clients to post.” But while believable and reasonable, my client wasn

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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10 Cheesy Marketing Jokes to Tickle Your Funny Bone

Hubspot

Running out of things to talk about with the family this holiday season? Want to break the ice with your boss? Need a good one-liner to kick off your next speaking gig? Why not open with a joke? There's nothing I love more than a great joke -- except, perhaps, a deliciously corny joke. And that's just what we have for you today, folks. Ten marketing jokes, sourced from my hilariously corny marketing colleagues.

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Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Adobe Experience Cloud Blog

by Jason Miller 2012 has been a fantastic year for marketers. Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection.

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5 Holiday Campaigns That Totally Missed the Mark in 2012

Hubspot

Ah, the holidays. When all sorts of companies across every industry try to find a tie-in -- any tie-in -- between their product or service and a holiday theme. Okay, I'm being a little snarky, because I usually really love it when companies think outside the box to market themselves. After all, who cares if someone like Old Navy comes up with a cool holiday campaign?

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Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week

Hubspot

Happy Holidays, marketers! :-). Are you enjoying your cozy, festive weekend with family and friends? We know many of you are off having a jolly ol' time rockin' around the Christmas tree, but we also don't want you to fall behind on your marketing news of the week! That's why we compiled this list of stories you definitely shouldn't miss (especially if you're diligently planning for a killer 2013 when you return from your holiday vacation).

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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10 Last-Minute Holiday Gift Ideas for the Marketer on Your List

Hubspot

Tired of getting ugly sweaters and fruitcakes this time of year? No? Well, the people on your list (not your email list, your gift-giving one) might be. As marketers ourselves, we thought about what gifts we'd really like to unwrap. You know, aside from the traditional socks and underwear that we totally love. (Honest!). Whether you're in the lurch and need to get some last minute shopping done for the marketer in your life, or your wishlist is blank and you need some suggestions for Santa, we'v

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11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]

Hubspot

The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. We see great examples in our inboxes, or even showcased in blog posts. And while a lot of marketers seem to understand the basics -- personalize the copy , make the call-to-action pop, segment your list , etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal, or they risk getting ignored by recipients altogether.

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6 Email Tests That Matter More Than Your Subject Line

Hubspot

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Email marketers have known this for ages, but what drives me nuts is that they waste their time on tiny little tests -- instead of tackling some of the bigger, more exciting tests that yield real insights and improvements.