We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities.  In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale. You can follow Ardath on Twitter at @Ardath421. Albee:   I think storytelling is hugely important.