Webbiquity

APRIL 18, 2024

Guest post by Eduard Klein. Business process automation is, hands down, one of the best technological innovations to come along in decades. Humans have spent way too much time doing repetitive tasks that do not require our expertise. These tasks take time away from the value we could potentially be adding in our business. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing.

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Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 143

Go Beyond SEO

APRIL 18, 2024

Running a pest control business has its challenges. Standing out to attract new customers is hard. PPC Pest Control advertising is a proven strategy that works. PPC Pest Control means you pay for each click on your ad. You can target specific keywords. Your ads reach people looking for pest control services. This increases your online presence and brings in leads more likely to use your services.

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PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Content Marketing Institute

APRIL 18, 2024

Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate the subject matter, set the tone, etc. To help your intros live up to those weighty responsibilities, read on for real-life critiques.

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Companies 75

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts. Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging

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Work Management Intent Data Marketing Management Buyer Intent 69

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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BOP Design

APRIL 18, 2024

There are many things to consider when building a successful B2B website to attract and convert visitors into potential clients. However, the foundation of a successful website is the user experience (UX) of your website. The UX of your B2B website shouldn’t be an afterthought, but the guiding principle of your web design. Let’s look. The post Boost Your B2B Website’s UX: Five Spots to Focus On appeared first on Bop Design.

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BOP Design

APRIL 18, 2024

Content marketing should be an integral part of a comprehensive B2B marketing strategy. Unfortunately, we often see that B2B firms don’t understand the true value of content marketing or how it helps to achieve overall business goals. Those that don’t understand the value of content marketing think of it as “just blogging” or worse, a. The post How B2B Firms Use Content Marketing appeared first on Bop Design.

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Square 2 Marketing

APRIL 18, 2024

By now all the first-quarter sales results are in. Booked revenue is locked and you missed your first-quarter sales goals. While I’m sure you and everyone else at your company are disappointed, rest assured you’re not alone. Last week, I did a session at the EOS® (Entrepreneurial Operating System) Conference in San Diego and took an informal poll of over 100 CEOs and operational leaders.

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Lock-In Conference Companies 64

Heinz Marketing

APRIL 18, 2024

By Tom Swanson , Engagement Manager at Heinz Marketing Last time we found out that ChatGPT struggles to make a visualized workflow. Today we are digging into whether or not ChatGPT can optimize a workflow based on qualitative data. Enjoy the video below! Initial Findings : ChatGPT can create workflows from scratch but results may be suboptimal. Existing workflows ranged from acceptable to chaotic; aim is to optimize.

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Optimization Marketing & Strategy Customer Surveys Marketing 62

SmartBug Media

APRIL 18, 2024

Training and earning user buy-in on a new platform is arguably the toughest part of any technology implementation. But you don’t have to go it alone. If you want to implement Quickbooks, you work with an authorized reseller. When you onboard a new project management system, you work with a dedicated representative. And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.® (At least, you should!

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

APRIL 18, 2024

Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Image: Green Media Summit. The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet.

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Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

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Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been rename

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illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. Data can be used to compile lists of potential buyers, track customer behavior through the marketing funnel, and understand the effectiveness of campaigns to adapt them.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Martech

APRIL 18, 2024

In a world where cookie-dependent strategies are becoming obsolete, and privacy concerns are on the rise, leveraging first-party data is more important than ever. But establishing a successful first-party data strategy can be challenging. Join our upcoming webinar, “ Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical ,” hosted by AtData.

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Webinar Metrics Privacy Practices Optimization 57

Salesforce Marketing Cloud

APRIL 18, 2024

If you asked any communication service provider , they are focused on improving customer service experiences to increase loyalty and decrease churn. As such, they’re looking to data and AI to help take their service to the next level. But there is so much uncertainty out there around AI for telecom customer service because it exposes those organizations to new risks and uncertain returns.

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Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Everything else has changed dramatically (the not-so-good news).

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Lake B2B

APRIL 18, 2024

The B2B marketing landscape is ever evolving and traditional lead generation methods are inadequate to fulfill the needs of the sales pipeline. The traditional methods that were effective once are irrelevant now and are not helping businesses maintain a competitive edge in the market.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Anyword

APRIL 18, 2024

“We’ve been using Anyword for just a couple of months, and it’s been quick and valuable right out of the box,” said our client. Read on for the full story. The Customer’s Challenge: Scaling Content Without Losing Their Brand’s Soul Our customer, a leading enterprise software company, needed a responsible way to scale content quickly. “We have over 10,000 customers around the world, and my team is in charge of sharing their stories,” said our client.

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Lead Ranking Software Generation Paid Search Agency 52

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals. Learn more about “Rethinking Channel Partner Marketing” with Propolis Channel Expert, Georgina Gilmore.

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Inbox Insight

APRIL 18, 2024

LONDON, UK – Inbox Insight, a leading provider of AI-powered lead generation services , has been named a Leader for Lead Generation on the G2 review site. According to the Spring 2024 G2 Grid report for Lead Generation Software, Inbox Insight received high satisfaction scores from verified users compared to services in the same category. The report analyzed reviews from real users to determine which lead generation services are the highest rated and most loved by customers.

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Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 52

ScanmarQED

APRIL 18, 2024

We are proud to announce that ScanmarQED has attained the new ISO 27001:2022 certification! This internationally recognized certification is a testament to our unwavering commitment to safeguarding sensitive data for our clients. At ScanmarQED, we empower brands and agencies with innovative marketing analytics solutions, driven by creativity and integrity.

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Privacy Policies Marketing Management Guidelines Privacy 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

B2BMarketing.net

APRIL 18, 2024

As businesses, we have the power to create a healthier planet, flourishing communities and thriving economies. In the world of B2B, we’re in a unique position – to run our own businesses ethically and sustainably and empower our customers and partners to do the same. But it’s far from easy – and it won’t happen by accident. All types of businesses, large or small, B2C, B2B are faced with increasing challenges that are making the pursuit of profitable growth increasingly difficult.

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Ethics Loyalty Differentiation Paid Search Agency 52

Modern B2B

APRIL 18, 2024

In this blog, we outline what the new SGE developments are expected to look like, and how you can ensure your search engine optimisation (SEO) and pay per click (PPC) strategies are prepared for these changes. Google’s Search Generative Experience (SGE): What is it? SGE is Google’s latest AI development to enhance its search model. First announced at its annual I/O developer conference in May 2023, it’s currently being tested within Google Search Labs.

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PPC SEO Marketing & Strategy SERP 52

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! Whether you’re familiar with buyer personas, or this is the first time you’ve encountered them, let’s look at the whats, whys and hows… What is a Buyer Persona?

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Modern B2B

APRIL 18, 2024

At the summit we will be hosting a spotlight session on how 3 leaders transformed marketing performance despite experiencing flat budgets, bigger targets and a bleak economic outlook. The key behind their success lies in optimising processes, scrutinising data and redefining your target audience, all with the help of technology to enhance your strategy and do more with less.

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Top of Funnel Ideal Customer Profiles Lead Ranking Digital Marketing Funnels 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate. The key to success lies in understanding the intricacies of email marketing and leveraging them to your advantage. The Foundation of a Strong Email Marketing Strategy Before diving into the nuances, it’s crucial to establish a strong foundation for your email

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Scoop.it

APRIL 18, 2024

Thought leadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. It involves leveraging technology, embracing two-way communication, and prioritizing inclusivity, diversity, and data-driven decision-making. Brands now adapt to global challenges, emphasizing continuous learning and staying open to innovative strategies to foster positive change within communities.

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Stevens & Tate

APRIL 18, 2024

In the ever-evolving landscape of senior living, employing robust marketing strategies is vital for standing out in a crowded marketplace. Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies. This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts.

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