Fri.Jul 01, 2016

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The History of Content Marketing [Updated Infographic]

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If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication.

4 Simple Tips for Making the Most of Your Marketing Budget

It's All About Revenue

As every senior marketer knows, it’s essential to squeeze every last drop of value from your marketing budget. With boardroom expectations high, you need to be able to not only get maximum results supported by data, but also by customer experiences. If the conversation is only about financial stats, you need to make a change. Great experiences lead to great finances. Consumer sentiment.

You’ve Got Mail: 5 Things Your Subject Lines Are Missing

Modern B2B Marketing

Author: Mike Madden Ah, the elusive subject line. Just when you thought you wrote something brilliant, you find that your open rates are less than impressive. How could writing 5-7 words be so hard? You used to write 2,000-word papers in college. You can form a sentence in your sleep. No really, you’re a sleep talker. The truth is that subject lines are the doorway into your email campaigns.

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How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages


As modern marketers, we’re all familiar with the lead generation funnel. You know, the one that hasn’t changed since the 90s, the one  that shows up in every general marketing deck, created in Microsoft Paint with some sort of awful gradient. Top of funnel is the beginning of the buyer’s journey. It’s critical to understand where your leads are in the process . Social media marketing.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The best salesman ever?


I once worked with a software company who, upon retaining me, described all the problems that they were having in product development. They needed my help because the software developers were not moving fast enough, not delivering the features the clients wanted, and losing ground to competitors. These are serious problems, but I have faced them before. So, I went to work. soon found out why.

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Content Marketing for Real Estate: 7 Tips for Getting Real ROI

B2B Marketing Insider

In the past few years, in an effort to build and maintain strong personal brands, attract new clients, and differentiate from local competitors, more real estate agents have taken up blogging than ever before. As it has been for many other industries and businesses, blogging can be an incredibly useful tool for real estate agents […]. Content Marketing

7 Steps to Aligning Your B2B Startup Brand


While five years might seem like a short stint for a company in their twenties, five years can feel like a lifetime for a startup. Over the last half decade, our Bizible brand has stretched to accommodate new market segments, new marketing channels, new industry events, new technologies, new customers, and new stages of growth. Step 1] Clarify your brand values and personality. font weights. icons.

How to Determine the Best Office Layout for Your Team [Flowchart]


As businesses grow and add new people to their team, they often face the challenge of having to move to a new office space. But there's a lot that goes into that decision. What kind of office space suits your team and team culture best? How can you set up a space that encourages productivity and invites growth? Then, you can read up on the details of each one.

Overwhelmed by the eCommerce Solutions Available? Here Are the Top 4.


Opentopic blog >> WordPress or Squarespace? Shopify or Magento? With hundreds of ecommerce platforms to choose from for running your online store, selecting the right one can be a daunting task. But it’s a very important one. In fact, the ecommerce platform you pick for your business is as important as the location of a physical store: The wrong. Cognitive Technology Cmo cognitive technology

YesPath Takes Its Own Route to Managing ABM Journeys

Customer Experience Matrix

Account based marketing is clearly an important technique for B2B marketers, but I don’t see it displacing all other approaches. For exactly that reason, I also don’t see specialized ABM systems replacing the core marketing databases and decision engines that coordinate all marketing efforts. Today, the core roles are most often filled by marketing automation, although there are emerging alternatives such as Customer Data Platforms and Journey Orchestration Engines. Most of these tools will eventually add ABM features if they don’t have them already. But don’t tell anyone I told you.)

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Why Brexit Will Affect The Future Of Global Business Marketing

Tony Zambito

by Nikita Kozin. The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise.  Creating uncertainty in world financial markets, the future of the European Union, the pace of globalization, how to strategically plan for an eventual exit, and how to prepare for potential risk from this event. Prepare For The Unexpected.

HubSpot Email Marketing Certification: What You Need To Know

B2B Ideas @ Work

HubSpot is back at it again with another marketing certification. This time it’s on email marketing. In this article, I’ll tell you who can benefit from getting this certification, what the classes contain and what you need to do to pass it. Like all HubSpot’s certifications, the email certification is free and can be taken […]. Ideas@Work Blog B2B Inbound Marketing

SnapWrap: Culture Fits, Selfies, and More!


Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we’ll assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We’ll pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing. Parker T.,

5 Ways High Growth Companies Focus Their Marketing

Hinge Marketing

At Hinge, we spend a lot of time talking about visibility and how increasing a firm’s visibility is instrumental to its growth. While there are many ways you can go about increasing your visibility, there are a few techniques in particular that are used extensively by high growth companies. Why do these high performers focus on increasing their visibility? Pretty heady stuff. Social Media.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Rick Bush is “Craftier” Than You Think…

Haley Marketing

By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Forget glitter and decoupage glue. Back Story. About three years ago, on a whim, I Googled “home roasting.” Don’t judge.

This Isn’t Your Father’s Midmarket Enterprise System: 5 Trends You Need To Know


Opentopic blog >> This Isn’t Your Father’s Midmarket Enterprise System: 5 Trends You Need To Know If the Internet is the fuel for the global economy, the mid-market is the engine that makes it work from a growth, stability, and innovation perspective. Traditional enterprises have typically built and deployed systems used exclusively by employees, with a focus on internal. Marketing ROI Cmo marketing roi

#SEJSummit 2016 Chicago Hits on Key Actions for Search Marketers

KoMarketing Associates

One of the best things about working in search marketing is having the opportunity to connect with other SEOs in person and share best practices, challenges faced, and lessons learned. It’s a chance to hear, first-hand, how our peers are evolving with the industry and keep a pulse on all the latest changes and developments in search. — Phoebe Fasulo (@Fassooo) June 19, 2016.

Executive Marketing Media: The Company Changing the Face of Modern Marketing – Press Release – Digital Journal


Opentopic blog >> Executive Marketing Media: The Company Changing the Face of Modern Marketing Despite the continuing rise of digital marketing, some marketers are refusing to give in to the mass marketing hype & are committed to offering customers a personalized marketing experience. Executive Marketing Media are one of those firms. QUINCY, MA, July 01, 2016 /24-7PressRelease/ — With. Marketing ROI Cmo marketing roi

Marketing Technology: 3 Solutions You Can't Live Without

In order to successfully execute modern marketing initiatives around attracting, engaging, prioritizing, converting and retaining customers, you need technology. Of course that opens up a whole other can of worms, as both the type and number of marketing technology systems has exploded over the past few years.

June: More Sunscreen, Sandals, and SnapApp Builder Features


Ready to kick off summer by building SnapApps? We thought so! That’s why we’ve been busy releasing new features to help you have a successful summer. Below is a recap of everything that was introduced in June and how you can make use of it. Copy Pages. You can now copy any content or result page to make it easier than ever to design your SnapApps. Button Improvements. Tracking Downloads. June Bugs!

5 Questions to Ask Before Hiring a Digital Marketing Company


Opentopic blog >> In today’s tech-fueled world the majority of many businesses’ budgets are being allocated towards digital — and for good reason. Digital marketing allows businesses of all sizes to hyper-target their audience, track important KPI’s and prove ROI. Regardless of whether your business is big or small, making the shift from traditional to digital is a great. Marketing ROI Cmo marketing roi

We Trust Influencers Just as Much as Friends


Who are the people you call when you need advice, count on to tell you the truth and are always just a phone call away when you want to share some exciting news? You guessed it, your friends. These are also the people you share product opinions, favorite restaurants, and must-have deals with on a regular basis. It all comes down to trust. You trust your friends, right? Why Influencer Marketing.

Facebook to Change News Feed to Focus on Friends and Family


Opentopic blog >> It will have less of an impact, however, if most of a publisher’s traffic comes from individual users sharing and commenting on their stories and videos. As has long been the case, publisher content that your friends interact with will appear higher in the feed compared to posts shared directly by a publisher. Over the last. Cognitive Technology Cmo cognitive technology

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Get It Together: Your Checklist for a Successful Content Marketing Strategy


Content marketers, it’s time to get our s together. Only 32% of us ( down 2% from last year) have a documented content marketing strategy according to CMI’s 2016 B2B Content Marketing Trends-North America. Furthermore, only 30% of B2B marketers say their organization is effective at content marketing, down 38% from last year, according to the same report. . This step is critical.

Why the digital advertising ecosystem loves native


Opentopic blog >> Native ads present publishers and advertisers with an opportunity to create non-intrusive, thematic ads that consider consumers’ experience first, which is key to meeting their high expectations. This is especially true on mobile as smartphones take center stage in day-to-day life. It’s no shock that advertisers spent $7.9 billion on native ads in 2015 — a. Cognitive Technology Cmo cognitive technology

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Why Cannes Wants to Fuel Better Branded Content


Prior to this year, there was a strange dynamic at the heart of the Cannes International Festival of Creativity. Content marketers love to go party on yachts and talk about their work, but the jury hadn’t awarded a top prize for branded content since 2013. There are also dozens of new awards, borne out of the Branded Content and Entertainment Lions (or lack thereof).

Modular “IT Change Kit” Modernizes Organizational Change Management


Opentopic blog >> MINNEAPOLIS – June 28, 2016 – PRLog — The Frank IT Change Kit, an innovative, award-winning IT change management and communication solution, is getting better. Frank, LLC is excited to announce the launch of its new “modular” Frank IT Change Kit, an industry-first that uses a uniquely-designed change management and communication structure to create new support. Marketing ROI Cmo marketing roi

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

What Every Retailer Needs To Know About Email Marketing


Opentopic blog >> From new product announcements to promoting sales, celebrating customers, or recommending products, retailers around the world are using email marketing to drive sales. And thanks to email automation, many are setting up and sending campaigns that are triggered to send at just the right moment. As a retail marketer, you know that email is an important. Marketing ROI Cmo marketing roi

How to Achieve Explosive List Growth [7 Case Studies] – Marketing Blog for Conversion Rate Optimization Experts


Opentopic blog >> According to findings by The Relevancy Group, email alone drives the same amount of revenue as social media, website, and display ad combined. This is corroborated by data from the Direct Marketing Association which revealed that marketers can expect an ROI of $38 for every $1 spent on email marketing. study from Monetate that analyzed. Marketing ROI Cmo marketing roi

Halden Zimmerman on the Power of Digital Marketing


Opentopic blog >> ( — June 22, 2016) Huntington Beach, CA — The rise of social media has opened new doors in the realm of digital marketing, and note business expert Halden Zimmerman understands that these platforms can transform revenue streams if companies use them to their advantage. Digital advertising is an ever-changing medium, with practices that worked in. Marketing ROI Cmo marketing roi

17 elements of high-converting Facebook ads (with examples)


Opentopic blog >> There are over 3 million advertisers on Facebook, with upward of 90% of social media marketers using the advertising platform to boost their brand, generate leads and tap into business growth. And it’s no surprise… Facebook offers the most sophisticated advertising opportunity we’ve ever seen. In Australia alone there are over 15 million Facebook users, that’s. Marketing ROI Cmo marketing roi

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.



Opentopic blog >> The SEO Wizard ( is one of the most coveted WordPress plugins because of the flexibility it offers its users. The tool helps designers write better content, keep track of posts, write optimized meta titles and descriptions, and integrate social media. It’s a comprehensive plugin that’s proving its worth in the wordpress community. Please send us. Marketing ROI Cmo marketing roi

20 Benefits of Social Media Marketing That Will Boost Your Brand – @CoSchedule


Opentopic blog >> Clearly, there is a disconnect between those who are seeing the benefits of social media and those struggling to get started. If the latter sounds like you, keep reading. You’re about to learn how social media marketing can help build your business. Some of the benefits you’ll learn about include: Growing your brand awareness: Social media. Marketing ROI Cmo marketing roi

5 Key Benefits of Email Marketing


Opentopic blog >> With the overwhelming breakthrough of social media, search engine optimization and mobile marketing, it’s safe to say email marketing is on the verge of death, right? Wrong. Email marketing is alive and well, and it’s arguably the most profitable means of marketing. Here’s why: Email marketing presents more opportunities for your business and drives a better. Marketing ROI Cmo marketing roi

5 Account-Based Marketing Mistakes to Avoid


Opentopic blog >> It’s been a big year for Account-Based Marketing (ABM): with more and more B2B marketers adopting ABM, dedicating more of their budgets and resources and reporting high ROI from their efforts. As ABM adoption has soared, there’s a need to go beyond a high-level understanding of what it actually is and better understand what really goes. Marketing ROI Cmo marketing roi

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Marketing Performance Management: The New Role on the CMO’s Team


Opentopic blog >> The marketing team keeps evolving, with many organizations adding emerging roles like Marketing Technologist or Data Scientist. Ready to meet the newest member of the team? Enter the Marketing Performance Management (MPM) Specialist. MPM responsibilities like planning, budgeting, performance analysis and reporting, and marketing performance optimization have been part of the marketer’s repertoire for years. What’s. Marketing ROI Cmo marketing roi