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JANUARY 19, 2012 What B2B Marketers Can Learn From a 14-Year Old Baseball Player
Over the past few months, I have most assuredly become a candidate for rotator cuff surgery. This development is due to the countless number of pitches I have thrown to my son during batting practice in preparation for the upcoming high school baseball season. Pitch after pitch he works to fine-tune his swing. He also began throwing, working on his pitching mechanics. What started out as a fun backyard activity when he was three, has become an obsession. I’m a bit biased, but rarely have I seen this kind of discipline and single-mindedness in someone his age. This is mythical thinking.
| | ANNUITAS GROUP
JANUARY 4, 2012 2012 Resolutions for the B2B Marketer
Well here we are. 2011 is history, and we embark on another year. At the end of 2011, I resisted the temptation to become a prognosticator, figuring that I didn’t want to deal with the ramifications of my predictions potentially not coming true. Instead, I have chosen to produce a list of resolutions for this New Year. These resolutions are not mine alone. They stem from discussions I’ve had with marketers over the past year. Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. Resolution #1: Don’t be Self-Centered. They’re right.
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