| | | Annuitas Group | | | | 4 articles |
| Page 1 of 1 | Previous | Next | ANNUITAS GROUP DECEMBER 22, 2011 Five New Year’s Resolutions for the CMO I had lunch recently with a VP of Marketing. He was telling me about his organization, the relationship between sales and marketing, and what he knew needed to change to make his company more effective. I listened to him, thinking that he was hitting on many of the points I would have made if I were in his shoes. When he concluded his assessment, I asked, “What does your CMO (his boss) think of all of this?” His body language said it all – a roll of the eyes and a sigh. Then he said, “He’s a good guy overall, but is not the ‘leader’ type. Learn the Language of Your Peers . | ANNUITAS GROUP DECEMBER 7, 2011 If It’s Too Good To Be True… About 15-years ago, I was at lunch with a guy who told me that within weeks I could be making in one month what I was currently making annually. He proceeded to tell me that he was making $70,000 per month through a new multi-level marketing company and that I had an opportunity to get in on the ground floor. He continued, telling me that this was the easiest money I would ever make. In fact if I took advantage of this opportunity, I wouldn’t even feel like I was working. Check please! Yes, he paid for lunch. After all he was making $70k per month). Sounds great! Yes, quick wins are great. | | | | | |
| ANNUITAS GROUP DECEMBER 13, 2011 Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management Demand generation and lead management are two terms that companies should be fairly familiar with, but it turns out there is quite a bit of confusion around the two. Software Advice recently hosted this two-part whiteboard session with Carlos Hidalgo, CEO of Annuitas Group and Executive Director of the Marketing Automation Institute to explain the difference and how companies can make sure they develop successful programs for both. View Part One of the Whiteboard Session Now. Demand Generation Lead Management Process | ANNUITAS GROUP DECEMBER 21, 2011 Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management (Part Two) There is a lot of confusion about the role of marketing automation software as it relates to marketing processes. In part two of Software Advice’s whiteboard session with Annuitas Group CEO and Marketing Automation Institute Executive Director, Carlos Hidalgo, we discuss how marketing automation technology is not the complete answer to all your demand generation and lead management needs. Rather, it provides a critical piece of your demand generation strategy and lead management process. View Part Two of the Whiteboard Session Now. Demand Generation Lead Management Process | |
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