| | | Annuitas Group | | | | 4 articles |
| Page 1 of 1 | Previous | Next | ANNUITAS GROUP NOVEMBER 2, 2011 Ten Ways the C-Level can Positively Impact Marketing and Sales (Part One of Two) A recent report published by MarketingSherpa asked B2B marketers what the top barrier was for overcoming their marketing challenges. 17% cited difficulty in getting buy-in or support from the C-Suite. Quite frankly I am surprised that the percentage is not higher. Part of the reason that executives are so hesitant to buy into marketing is that they’ve not been provided a solid business case for making the necessary marketing investments that will improve their business. It’s imperative that marketing gains executive support. Understand that Change Must Occur . Change was not in the cards. | ANNUITAS GROUP NOVEMBER 15, 2011 Ten Ways the C-Level can Positively Impact Marketing and Sales (Part Two of Two) This is part two of our 2-part series on how the C-Suite can help affect marketing and sales for the better. c lick here for part one ). recent report published by MarketingSherpa asked B2B marketers what was the top barrier for overcoming their marketing challenges. 17% cited difficulty in getting buy-in or support from the C-Suite. Quite frankly I am surprised that the percentage is not higher. Yet marketing and sales need budget so they can adapt to the changing buyer, move them faster through the buying cycle, and ultimately drive revenue. Don’t Stay Married if It’s Not Working. | | | | | |
| ANNUITAS GROUP NOVEMBER 8, 2011 Marketing Profs Blog – Five Ways B2B Marketers Can Think (and Act) Different On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what would define and continue to define Apple. Press & Social News | ANNUITAS GROUP NOVEMBER 7, 2011 Click Z – Taking the First Steps Towards B2B Marketing Automation With business decision makers consuming 90% of their information via the internet (source: Focus Research), its important for B2B marketers to stay connected and engaged with customers. This article discusses the importance of marketing automation as the tool to both communicate with your B2B audience and connect with your sales team via CRM integration. Press & Social News | |
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