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| | ANNUITAS GROUP
OCTOBER 12, 2011 Removing The Barriers
MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? The results ranged from not having sufficient staffing or budget (62%), to lack of time to think strategically (39%), to not being educated in terms of best practices (26%). The summation of the research indicates that marketers must overcome these challenges before they will be seen as part of the revenue equation at their companies. This study highlights the disconnect that continues between B2B marketers and the rest of a company’s organizations.
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