| | | Annuitas Group | | | | 3 articles |
| Page 1 of 1 | Previous | Next | ANNUITAS GROUP SEPTEMBER 9, 2011 A B2B Perspective of Dreamforce In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. I mean, who doesn’t like Will.i.am, Cake (thank you to Silverpop ), Metallica and more parties that one can possibly handle. Oh yeah, there were a ton of user sessions too. This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Observation 2: Marketing Automation is Alive & Well. | ANNUITAS GROUP SEPTEMBER 21, 2011 Marketing Profs Blog – Ditch B2B and Think B2P The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them passé and that more cosmic shifts are underway. Yet in the midst of all this transformation in the B2B marketing landscape, reports have shown that many are still missing the mark and drawing the ire of CEOs. Press & Social News | | | | | |
| ANNUITAS GROUP SEPTEMBER 7, 2011 Webinar: “Why Sales & Marketing are NOT Dirty Words” September 7, 2011, 2PM EST. Everyone knows that associations continually face the daunting challenge of creating new revenue sources. But very few offer tangible steps to do so. Now there is a concrete way for organizations to overcome this revenue obstacle, and the critical elements of this may be right under your nose. However, associations must first accept the premise that sales and marketing are not dirty words. Join BroadPoint and The Annuitas Group for this webinar ,where you will learn: Why creating (and measuring!) a marketing department may be the most important decision you make. | |
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