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FEBRUARY 23, 2012 My Love/Hate Relationship with B2B Events
I have a confession to make. I have a love/hate relationship with marketing events, a fair share of which I attend each year. At many of these events, I have the good fortune of being able to present on topics such as lead management, lead nurturing and sales-marketing alignment. Along the way, I meet some very smart, interesting marketing people. Events also provide a great opportunity to connect with respected colleagues, partners and client, getting face time that is otherwise so hard to come by. These benefits of marketing events are some of the reasons I look forward to attending them.
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