Mon.Feb 28, 2011

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#.

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Don’t Limit Your Nurturing

ANNUITAS

A recent article in Click-Z , by Mike Hotz, made the case for focusing your email nurturing primarily on the middle of the funnel. To support his point, Mr. Hotz offered up this statement: “….y ou should concentrate your efforts on the middle of the pyramid, on prospects that were referred to you by a trusted source – ideally your own satisfied customers – as well as prospects who have developed a relationship with your brand but have not yet purchased, and those who consider you to

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Is Social Media Going to Kill Email?

Adobe Experience Cloud Blog

by Andrew Spoeth The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today. Social networks such as LinkedIn, Facebook, and Twitter are changing the way we as individuals, and as businesses, communicate.

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How do you leverage social media for SEO?

Biznology

Image via CrunchBase. Amidst the blizzard of announcements by search engines or which social media sites they are now checking to rank your search results, it leaves a question unanswered: "Just what do you do about it all?" Most of us have only a limited amount of time to spend on search marketing, and now there seems to be one more thing to add to our busy to-do lists.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Facebook Like Button Gains Better Sharing Functionality

Hubspot

Facebook has been living in a two-button world. First, the social networking giant provided online publishers with a Share button, then it followed up with a Like button that replaced the notion of Facebook fans. While these two buttons have both been used for awhile, they actually operated differently in terms of how they allowed individuals to share information on Facebook.

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Foursquare Now Distinguishes Between Friends and Followers

Hubspot

When my college journalism professor was trying to wrap her mind around Twitter followers, she said, “I am not going anywhere; why are they following me?” While her words then were meant to be a joke, today they simply convey the evolution of social networks. On Foursquare , the location-based social network, you are going somewhere and you do have followers.

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How Do You Keep Up with the Competition? [Marketing Cast]

Hubspot

In this age of rapidly changing technologies, businesses are fiercely competing for the attention of online viewers. Many companies start obsessing over what the competition is doing. Should you follow suit? “I don’t think this is the right thing to focus on,” says David Meerman Scott. In this episode of the Weekly Marketing Cast , we talk about the dynamic between you and your competitors.

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