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| | ANNUITAS GROUP
FEBRUARY 28, 2011 Don’t Limit Your Nurturing
A recent article in Click-Z , by Mike Hotz, made the case for focusing your email nurturing primarily on the middle of the funnel. To support his point, Mr. Hotz offered up this statement: “….y This will allow you to build prospect relationships based on trust and value, not loose connections based upon offering the lowest price. “. Trust and mutual interest grows.
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