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Annuitas Group
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57 articles |
| Page 1 of 1 | Previous | Next | ANNUITAS GROUP MAY 8, 2012 Why Lead Generation is Irrelevant According to a 2011 study by MarketingSherpa , 74% of B2B marketers stated that their biggest challenge was generating high quality leads. The next biggest challenge was a distant second: 49% cited “generating a high volume of leads”. However, lead generation is irrelevant in today’s b2b marketing climate. The days of B2B lead generation are over. | ANNUITAS GROUP FEBRUARY 9, 2012 Interview with Ardath Albee, CEO of Marketing Interactions We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. You can follow Ardath on Twitter at @Ardath421. Albee: This subject is definitely getting a lot of play lately. | | | | | |
| ANNUITAS GROUP MARCH 12, 2012 In Defense of the Funnel The last 12-18 months have proved to be a rough time for the proverbial “sales funnel”. At the 2011, DemandCon conference, Forrester analyst Jeff Ernst declared in his keynote that “the funnel is dead.” Needless to say this was fuel for quite a bit of conversation in the days that followed. The point here is well taken. | ANNUITAS GROUP AUGUST 23, 2011 The Results Are In…And They’re Not Pretty Over the last week Demand Gen Report & Televerde published reports which reviewed the performance of B2B marketing and sales teams. The results are far from attractive and show that many companies are still lagging far behind. 61% of the respondents recognize lead leakage as a problem within their organizations. Lead Planning. Lead Routing. | ANNUITAS GROUP NOVEMBER 22, 2010 Four Reasons to be Thankful You’re a B2B Marketer I have said over and over that there is no better time to be a B2B marketer. And the more I speak with those in the field, the more I become convinced that this is not just my opinion, but it’s a collective truth many of us share. So, in the spirit of the impending holiday (I’m speaking of Thanksgiving. Relevance. But this too is rapidly changing. | | | | | | | | |
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ANNUITAS GROUP | TUESDAY, APRIL 26, 2011 Five Myths of Lead Management
Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. So what are these myths? Nothing could be further from the truth. Technology MORE >> -
ANNUITAS GROUP | THURSDAY, JUNE 2, 2011 Alignment – It’s More Than Marketing and Sales
I recently had the opportunity to participate in a roundtable discussion hosted by Focus called “Building the Ultimate Revenue Machine”. My fellow panelist on the roundtable was David Brock, President of Partners in Excellence. David is one of the top thought leaders in Sales 2.0 strategies. A true statement indeed. Customer Support. Finance. MORE >> -
ANNUITAS GROUP | TUESDAY, DECEMBER 21, 2010 Five New Year’s Resolutions for the B2B Marketer
Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. I have said before that there is no better time to be in B2B Marketing and with all the momentum that was built up this year, I am anxiously waiting for what’s to come in 2011. Resolution 1: Align Around Your Buyers. MORE >> -
ANNUITAS GROUP | TUESDAY, JUNE 28, 2011  Marketing Automation by the Numbers (New Graphic)
I recently had the privilege of developing with Focus.com the new graphic below – Marketing Automation by the Numbers. It is a compilation of relevant and frankly, very compelling statistics about the state of the marketing automation industry, its business impact and future growth. Marketing Automation by the Numbers. Marketing Automation MORE >> -
ANNUITAS GROUP | WEDNESDAY, FEBRUARY 16, 2011 An Interview with Jonathan Block from SiriusDecisions
This week, we are pleased to have Jonathan Block from SiriusDecisions joining us to discuss marketing automation, lead management and B2B marketing. Jonathan in his role as Vice President and Service Director of SiriusDecisions is no stranger those of us in B2B marketing. Many of these issues are the same ones marketers struggled with 10 years ago. MORE >>
- Don’t Blame Me! ANNUITAS GROUP | WEDNESDAY, MARCH 21, 2012
- Interview with Adam Blitzer, Co-founder and COO, Pardot ANNUITAS GROUP | TUESDAY, AUGUST 9, 2011
- What’s Your ROI? ANNUITAS GROUP | TUESDAY, MARCH 22, 2011
- My Love/Hate Relationship with B2B Events ANNUITAS GROUP | THURSDAY, FEBRUARY 23, 2012
- Five New Year’s Resolutions for the CMO ANNUITAS GROUP | THURSDAY, DECEMBER 22, 2011
- Ten Ways the C-Level can Positively Impact Marketing and Sales (Part Two of Two) ANNUITAS GROUP | TUESDAY, NOVEMBER 15, 2011
- The New Alliance Between Sales and Marketing – SiriusDecisions 2011 Recap ANNUITAS GROUP | TUESDAY, MAY 10, 2011
- The Benefits of Data Management ANNUITAS GROUP | TUESDAY, FEBRUARY 1, 2011
- An Interview of Steve Gershik of 28Marketing ANNUITAS GROUP | MONDAY, JANUARY 10, 2011
- What B2B Marketers Can Learn From a 14-Year Old Baseball Player ANNUITAS GROUP | THURSDAY, JANUARY 19, 2012
- Missing the Mark ANNUITAS GROUP | THURSDAY, JULY 28, 2011
- Removing The Barriers ANNUITAS GROUP | WEDNESDAY, OCTOBER 12, 2011
- An Interview with Jon Miller, Co-Founder of Marketo ANNUITAS GROUP | TUESDAY, MAY 24, 2011
- Don’t Limit Your Nurturing ANNUITAS GROUP | MONDAY, FEBRUARY 28, 2011
- If It’s Too Good To Be True… ANNUITAS GROUP | WEDNESDAY, DECEMBER 7, 2011
- Marketing Profs Blog – Ditch B2B and Think B2P ANNUITAS GROUP | WEDNESDAY, SEPTEMBER 21, 2011
- Automation and The Sales Funnel #marketingautomation ANNUITAS GROUP | WEDNESDAY, MAY 4, 2011
- Plugging The Leaks – Addressing The Early Stages of the Funnel ANNUITAS GROUP | WEDNESDAY, APRIL 4, 2012
- Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management (Part Two) ANNUITAS GROUP | WEDNESDAY, DECEMBER 21, 2011
- Ten Ways the C-Level can Positively Impact Marketing and Sales (Part One of Two) ANNUITAS GROUP | WEDNESDAY, NOVEMBER 2, 2011
- A B2B Perspective of Dreamforce ANNUITAS GROUP | FRIDAY, SEPTEMBER 9, 2011
- Four Things to Consider Before You Buy Marketing Automation ANNUITAS GROUP | TUESDAY, AUGUST 30, 2011
- Exciting Time for Marketing Professionals ANNUITAS GROUP | MONDAY, JULY 18, 2011
- The Characteristics of Revenue Generating Companies ANNUITAS GROUP | WEDNESDAY, JUNE 15, 2011
- Defining Moments ANNUITAS GROUP | THURSDAY, MARCH 10, 2011
- Why We Are Vendor Neutral ANNUITAS GROUP | MONDAY, DECEMBER 6, 2010
- Marketing Automation Software Guide: Executive Series Interview with Carlos Hidalgo ANNUITAS GROUP | WEDNESDAY, JANUARY 19, 2011
- Not All Advice is the Right Advice ANNUITAS GROUP | WEDNESDAY, MAY 16, 2012
- What Do You Need for Successful Nurturing? ANNUITAS GROUP | WEDNESDAY, OCTOBER 6, 2010
- Upon Further Diagnosis… ANNUITAS GROUP | THURSDAY, APRIL 12, 2012
- 2012 Resolutions for the B2B Marketer ANNUITAS GROUP | WEDNESDAY, JANUARY 4, 2012
- Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management ANNUITAS GROUP | TUESDAY, DECEMBER 13, 2011
- Marketing Profs Blog – Five Ways B2B Marketers Can Think (and Act) Different ANNUITAS GROUP | TUESDAY, NOVEMBER 8, 2011
- Click Z – Taking the First Steps Towards B2B Marketing Automation ANNUITAS GROUP | MONDAY, NOVEMBER 7, 2011
- Hubspot Marketing Metric Workshop Series – Steps for Benchmarking Leads & Increasing Volume of Qualified Leads ANNUITAS GROUP | MONDAY, AUGUST 8, 2011
- Webinar: Getting More Revenue from Marketing Automation by Developing Lead Management ANNUITAS GROUP | THURSDAY, AUGUST 11, 2011
- MarketingProfs Blog – Lessons from Bono ANNUITAS GROUP | FRIDAY, AUGUST 26, 2011
- The Annuitas Group and Harte-Hanks Announce Strategic Alliance ANNUITAS GROUP | TUESDAY, AUGUST 30, 2011
- Webinar: “Why Sales & Marketing are NOT Dirty Words” ANNUITAS GROUP | WEDNESDAY, SEPTEMBER 7, 2011
- The Annuitas Group Client Increases Closed Conversions by 43% & Revenues by 25% ANNUITAS GROUP | THURSDAY, JULY 7, 2011
- Apples and Oranges ANNUITAS GROUP | THURSDAY, AUGUST 19, 2010
- 5 Reasons Why Marketing and Sales Technology Just Won’t Work ANNUITAS GROUP | TUESDAY, SEPTEMBER 7, 2010
- What’s Worth More? ANNUITAS GROUP | TUESDAY, SEPTEMBER 21, 2010
- An Interview with Andrew Gaffney – Editor-in-Chief of Demand Gen Report ANNUITAS GROUP | SUNDAY, OCTOBER 17, 2010
- Three Things You Can Learn from the Process of Planning and Nurturing ANNUITAS GROUP | THURSDAY, OCTOBER 28, 2010
- Quality Matters – Analyzing the Effect of Quality on the Lead Handoff Process ANNUITAS GROUP | WEDNESDAY, NOVEMBER 10, 2010
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