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Matrix of 31 Marketing Funnel Metrics [Infographic]

bizible

Marketing funnel metrics are always at the forefront of a B2B marketer’s mind. We’re constantly looking at conversion rates, cost data, social shares, open rates, and click-throughs -- just to name a few. While different teams focus on different metrics (because we’re all running different marketing strategies), how do all of these metrics compare to each other? click to enlarge).

The C-Suite Squeeze: CMOs Turn Over at Unprecedented Rate

Type A Communications

February 21, 2017 by Carla Johnson What does it take to be an above-average CMO? According to recent research from Korn Ferry, it’s holding onto the C-suite chair for more. read more. Leadership Marketing Carla Johnson CMO Tenure Korn Ferry Russell Reynolds Type A Communications

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10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more. started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. first posted this list on Facebook and it provoked some interesting comments. ” No.

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Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial content marketing Manufacturing content marketing

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

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To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

It's All About Revenue

Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience. Connect Identities Across Disparate Marketing Channels. Testing, 1, 2. Mobile Marketin

9 Marketing Books to Read Before Q1 Ends

Hubspot

Simply put, marketers comprise an impressively busy population. With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? The question is: When you're already short on time, how do you pick out the best ones? Source: Amazon.

What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?

bizible

Adaptive analytics is a new term for most B2B marketers. interviewed Dave Rigotti, VP of Marketing at Bizible, to get some insight into the newest technology in the B2B marketing analytics space. In the interview, he explains what adaptive analytics are, why it matters for B2B marketers in 2017 and beyond, and what it takes to get started. What is adaptive analytics?

How to Get More Leads From Social Media

Act-On

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. Effectiveness vs. Difficulty for Lead Generation. There was another interesting thing in that report. We’ve seen it in a couple of places before: Lead quality is now more of a priority than lead quantity. It’s becoming pronounced, too. Goals vs. Barriers for Lead Generation. Well, yes.

B2B Marketing Trends for 2016

Is Your Content Fresh Enough to Attract Google?

B2B Marketing Insider

So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […]. The post Is Your Content Fresh Enough to Attract Google? Content Marketing

What CMOs Can Learn From Eminem

It's All About Revenue

For those who do not know me, I am not exactly the biggest Eminem fan. Nothing against him or his music - just not my cup of tea. But, after reading a quote from him on one particular topic, I may have to start paying more attention to the man for what he said about this one topic correlates exactly to the message I am delivering today. " What Does This Mean To CMOs and Marketers? CMO Corner

Major Changes Come to Content Marketing World 2017

Junta 42

A few months after every Content Marketing World, I review each and every survey response about the event.  In 2016, about 800 of the 3,600 attendees completed the survey. always start with the good stuff – what did you like best, who was your favorite speaker. It’s like watching a video with both babies and puppies at one time. But I have to say, it does sting a bit. When But I digress. Diversity.

How to Create Evergreen Content with Lasting Engagement

Modern B2B Marketing

Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience? There’s a simple solution for keeping evergreen content engaging while retaining your rank: make sure your content experience evolves, even if the content itself remains evergreen. What Is Evergreen Content? Why Is It Important for SEO? Unlike news items that go out of style (e.g. conversion rate.

The B2B Demand Gen Marketing Playbook

A Complete Guide To The Buyer Journey

bizible

The buyer journey is often described in terms of content needs or customer needs. While these are important, there lacks a clear description of the buyer journey in terms of the goals and role of the marketer. The job the marketer is create revenue, and in order to get there they must succeed at each of the four stages of the buyer journey. Buyer Journey Stage 1: Developing Problem Awareness.

B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects

B2B Marketing Insider

Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads via thought leadership. All is well in […].

Data is the Biggest Roadblock to Cross Channel Marketing Success

It's All About Revenue

Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Neither did I. One exabyte equals 1 billion GB. The reason I start off with a data stat is simple. Of course data is the biggest roadblock to cross channel marketing success. Because data seems to be the roadblock for ANY marketing success. Because there's so much of it. and more to come. A lot more. IoT ring a bell?

15 Inspiring Examples of Small Business Branding

Hubspot

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. 15 Examples of Small Business Branding. 1) Elo Soap. The biggest goal was to be different, unique, and eye catching," Karolos said in an interview with The Dieline.

A Content Formula for Complex B2B Organizations

Make the Shift from Automation to Engagement Marketing

Modern B2B Marketing

Author: Patrick Groover The shift towards ubiquitous marketing is a living reality. Simply dabbling in multi-channel marketing is no longer an option. Engagement marketin g, your ability to deliver personalized and connected messaging at scale, will determine your success over the next five years. These great example of this is the decline of ‘batch-and-blast’ mailers and emails.

Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s

Content Standard

Nailing down marketing trends is targeting something that’s ever-moving. One day’s list might be topped with a push for bigger big data, the next insisting that more personalization is the thing, while the next declares that inbound, top-of-funnel crusades pave the road to conversion nirvana. You’re not alone. This Isn’t Your Dad’s Email. Email—it will not die! Maybe.

6 Things You Really Need to Stop Putting in Your Marketing Resume

B2B Marketing Insider

In order to grow your marketing career, it’s not enough to just be able to market a brand or product. You must also be able to market yourself. Given that, it’s incredible how many marketers include commit crucial mistakes or professional faux pas on their resumes that make them look dated or out of touch. […]. Marketing Strategy job applications

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Improve Customer Experience and Email Deliverability With a Preference Center

It's All About Revenue

Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that? Eventually they’ll find greener grass and you’ll be left wondering where you went wrong. Let’s not wait for that day. Be proactive about improving your email deliverability today, and let your subscribers help you do it.

Six Key Steps to Successful Marketing Automation Adoption

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Guest post by Anthony Bergs. Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. Over time, they need to fine-tune their strategies to adapt to the evolving requirements of the customers and the dynamics of the competition and the industry. Image credit: The Blue Diamond Gallery. Lack of Focus.

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Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other

Modern B2B Marketing

Author: Nate Dame Whether you’re just getting started with account-based marketing or you’ve been doing it for a while, you may be looking for new ways to maximize your efforts. One effective way to amplify the results of your ABM approach is to make sure it’s incorporated into your SEO strategy. For these reasons, SEO and ABM are a perfect pairing: 1. SEO is Always an Optimal Channel.

This Week in Content Marketing: Medium Picked the Wrong Business Model

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss Super Bowl commercials, some Valentine’s Day content, and Snapchat’s all-important IPO. We also explore the new subscription model Medium is pursuing, and conclude that it has chosen unwisely. This week’s show. Image source. How do I subscribe?

What Is Agile Marketing? [A Glossary of Terms]

B2B Marketing Insider

Adaptability: the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns. The goal of adaptability is to avoid being trapped in a pre-established marketing plan even when it becomes clear that changes need to be made. A […]. Content Marketing

8 Ways to Create More Effective Lead Generation Programs

Understanding Buyer Personas: The Engineering Manager, Designer, and Project Manager

B2B Lead Blog

Buyer personas are the decision makers on which your sales and marketing team focus when looking to generate leads. These are the individuals who determine the criteria for vendor acquisition. They consume your content, click on your pay-per-click (PPC) advertising campaigns, and visit your landing pages. How well you know your buyer personas determines how […]. Lead Nurturing

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). GetApp.

How to Run a Successful Webinar from Beginning to End

Modern B2B Marketing

Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your brand voice. But more than that, webinars can be significant (and inexpensive) revenue drivers for your business. Plan Your Content. Promote Across Channels. Eek! 4. Follow Up.