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The 60 Best Marketing Speakers To Rock Your Event

B2B Marketing Insider

When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! My goal is ALWAYS to help the audience understand […]. Content Marketing

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts


In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. Hence, 1,000. Of  course, a steady stream of crappy content won’t attract a large or loyal readership.

Design thinking


In our days, design becomes the cornerstone of digital transformation projects. Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), design takes its leading role not only in addressing client-facing problems but also in humanizing and simplifying complicated structures and technology infrastructures. Batten Briefings 2015).

Six Ways CMOs Can Capture Audience Attention in the Online Community

Tomorrow People

Stand our in the digital landscape and with the right content to attract attention and create an online community.

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

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3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners. Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Hard to believe, I know. Mobile DMP. Take Control.

8 Helpful Resources for Creating Beautiful Infographics


Visuals have a huge impact in marketing. Not only do they make content more sharable -- 40 times as much -- but they help us retain information. When details are paired with an image, we remember 55% more of it. That can be pulled off with infographics -- the nifty images that visually break down complex statistics. They're customizable, sharable, and they're easier to create than you might think.

[New Research] B2C Marketers Need to Give Content Marketing Time

Junta 42

If you follow Content Marketing Institute/MarketingProfs annual research, you learned three weeks ago that our most recent survey shows that content marketing has taken a turn for the better. Sixty-two percent of B2B marketers consider their organization’s overall approach to content marketing to be much more or somewhat more successful than one year ago. Click To Tweet. research Click To Tweet.

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Infographic: Top 10 Types of Demand Generation Content

The Point

Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Some content types are best-suited for early stage offers, while others will only appeal to those buyers in the very latter stages of the buying cycle. Or start with one core piece of content – say, a white paper – and then repurpose it in multiple forms.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn

B2B Marketing Insider

IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front […]. Content Marketing B2B B2B Marketing LinkedIn LinkedIn Marketing linkedin social selling

Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. Naturally, there are cases where the answer isn’t clear. Datorama is one of them. At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. This isn't to say that Datorama lacks focus.

Earned-media micro-influencer marketing master class


Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My goal? To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at  Georgetown University School of Continuing Studies , XCPD-732.

The Greatest Prospecting Campaign I’ve Ever Run


Mullets, rock ‘n roll, and bank robberies. No … this isn’t a Quentin Tarantino movie (though that sounds kind of awesome), this is the story behind the greatest prospecting campaign I’ve ever run. For those that don’t know me, I’m Ryan O’Hara. Today I work for a software company called LeadIQ that helps make it really easy for sales teams to find lead data off the web, and get it into Salesforce.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Infer’s Top 25 Predictive Sales & Marketing Innovators (INFOGRAPHIC)


One of the best parts of Dreamforce is getting to meet so many pros who are changing how their companies do business and engage customers. This year’s event was a great reminder of all the passion for sales and marketing innovation that exists within the Infer community of folks who we have the pleasure of growing with and working alongside everyday. These innovators are helping to build and align their businesses using predictive intelligence, and many of them joined us at our booth to share how they leverage Infer. Kael Kelly , Vice President of Marketing, Avalara.

This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, we discuss the new Flex Frame native advertising unit introduced by The New York Times — and what it can teach marketers about user experience. This week’s show. Recorded live on October 10, 2016; Length: 1:04:27). Download this week’s PNR This Old Marketing podcast.

What Successful Marketing Looks Like Today: 8 Foundational Principles [Infographic]


When you think of the basics of marketing, you might be thinking: Okay, create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising. But what about the principles behind your campaigns? When you're planning and doing all of these marketing activities, what motivates your decisions? Inbound Marketing Business Daily IGSS

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist


Marketers switch email service providers (ESPs) for various reasons. Your current sender may have a poor sending reputation, lack scalability, cost too much for what you get, and/or be missing features you’d like to have. If you’re ready to make a change, we’re offering an email deliverability checklist to help you succeed on your fresh start. Suppression Lists. spam complaints.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Bubble in the Funnel


Per Healthline Media, an air embolism, also called a gas embolism­, occurs when one or more air bubbles enter a vein or artery and block it. These air bubbles can travel to your brain, heart, or lungs and cause a heart attack, stroke, or respiratory failure. We generate, qualify and nurture leads using Account-Based Marketing processes. Their “reward”? No more support in 2017. The result?


The Real Truth About B2B Marketing And The Social Media Platforms You Need

B2B Marketing Insider

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. You won’t believe number three…OK, there is no number three. And this is not a listicle. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to […]. Content Marketing

How We Systematically Overvalue Content Consumption

Digital B2B Marketing

Let’s get right to the point. B2B marketers today are not optimizing programs to reach and engage their best prospects. Sure, we talk about a buyer journey or about carefully mapping content. But at the end of the day, what are we doing? We are scoring leads high if they consume a lot of content and we are optimizing our program to increase lead scores and content consumption. Your Turn.

Strategies to deal with losing readers through the newsfeed evolution

grow - Practical Marketing Solutions

By Mark Schaefer. For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.” To get a view of how some major players are adjusting to this new world of endless free content shoved into little gray newsfeed boxes, I interviewed leading experts from The Economist , W Magazine , Ebony , Foundr , and a rock magazine media group in London.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

4 Helpful Tools for Organizing Your Social Media Calendar


What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it's probably better to have a plan for what direction you’re heading -- especially when it comes to your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. Check them out below.

How Prospects Really Want You to Follow-Up

Jill Konrath's Fresh Sales Strategies Blog

I was sipping a large frosty glass of beer in the hotel lobby, getting ready to head home after speaking about business growth for a group of entrepreneurs. That's when Chris approached me. Success Mindset

What Successful B2B Content Marketers Are Doing Differently [Research]

B2B Marketing Insider

62% of B2B marketers say their organization’s content marketing efforts are much more or somewhat more successful compared to a year ago. This was just one of the key findings from the seventh annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs released last month. This year’s study […]. Content Marketing

Digital transformation and technologies through the human prism


Digital transformation – in business – is driven by changes in the broader business ecosystem. Business optimization Digital transformation

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

10 Reasons why branding is even more important for start-ups


True branding can be a bewildering challenge for many managers: either they don’t completely understand the strategic benefits of authentic branding, and/or they assume that branding simply consists of a name, logo and proprietary graphics. Entrepreneurs are generally obsessed with a new product idea. Now Forget It. What Can Branding Do to Motivate Customers? What Marketing Tactics to Use Today?

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How to Generate Leads From the Most Popular Pages on Your Website


From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts.

How to Pivot Your Social Media Strategy to Support Account-Based Marketing

Modern B2B Marketing

Author: Mike Tomita So your team is ready to implement account-based marketing (ABM) and your sales counterparts are on board. What’s next? Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. Use Social Media to Better Understand Your Buyers. What conferences or events are they attending?

Do you mind the clock? Or does time mind you?


Working from home has its definite perks, like being able to throw in a load of laundry or do a quick yoga class via YouTube. But when I tell people I WFH, I think they imagine those activities are what I do most of the day. lady of leisure. Truth is, I actually get way more done at my home office than I ever do in the traditional office. It’s because I manage my time well. Make a to do list.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.