Why We Are Vendor Neutral
ANNUITAS
DECEMBER 6, 2010
Today we made the announcement that we have shifted our strategy when it comes to marketing automation vendor partnerships. What was once an exclusive strategy is now a neutral strategy. Naturally whenever these decisions are made a variety of questions come up. So far, the biggest questions are “Why now?” and “Why the decision to move from an exclusive partnership with Silverpop to one of neutrality?”.
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