ANNUITAS

AUGUST 23, 2011

Over the last week Demand Gen Report & Televerde published reports which reviewed the performance of B2B marketing and sales teams. The results are far from attractive and show that many companies are still lagging far behind. A few highlights from the two studies include: 40% of the respondents did not know their conversion metrics or indicated that their metrics were not applicable or calculable. 61% of the respondents recognize lead leakage as a problem within their organizations. 89%

Lead Scoring 133

Lead Scoring Lead Ranking Work Management Lead Qualification 133

ANNUITAS

AUGUST 26, 2011

My younger brother once had the rare opportunity to spend time with Bono, the lead singer for the Irish rock band U2. Bono seemed genuinely interested and to quote my brother, “He didn’t break eye contact and his demeanor showed that he was genuinely interested in learning about me.”. The same dynamic applies in the buyer and seller world. I often find it ironic when buyers are shocked when a seller seems genuinely interested in them.

Contacts 100

Contacts Spending Leads Lead 100