The Benefits of Data Management
ANNUITAS
FEBRUARY 1, 2011
Last month, DemandGen Report ran a cover story titled “Data Tops List of Tactics & Technologies that Marketers Can’t Afford to Live Without.” The article went onto discuss the importance of having reliable data in order to ensure campaigns are successfully executed via marketing automation platforms. This issue of data management is not new. For years, marketers have wrestled with keeping their data clean.
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