Responding to the Buyers Purchase Path
ANNUITAS
NOVEMBER 6, 2012
A few weeks ago I was leading a workshop on Lead Nurturing, which included the concept of buyer personas and defining the buying path for each individual persona. One attendee asked, “Why would you need separate buying journeys? Don’t you need to define one buyer’s journey for the persona and just align the content to that?” Before I could respond, another attendee chimed in and said, “That’s a great question and it’s something that we have been discussing internally.”.
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