ANNUITAS

NOVEMBER 15, 2011

This is part two of our 2-part series on how the C-Suite can help affect marketing and sales for the better. (c lick here for part one ). A recent report published by MarketingSherpa asked B2B marketers what was the top barrier for overcoming their marketing challenges. 17% cited difficulty in getting buy-in or support from the C-Suite. Quite frankly I am surprised that the percentage is not higher.

Positioning 138

Positioning Work Management Planning Marketing Management 138

ANNUITAS

NOVEMBER 8, 2011

On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what would define and continue to define Apple.

Advertising Agencies 109

Advertising Agencies Paid Search Agency B2B Marketing Ad Agencies 109

ANNUITAS

NOVEMBER 7, 2011

With business decision makers consuming 90% of their information via the internet (source: Focus Research), its important for B2B marketers to stay connected and engaged with customers. This article discusses the importance of marketing automation as the tool to both communicate with your B2B audience and connect with your sales team via CRM integration.

Marketing Automation Services 109

Marketing Automation Services Marketing Automation B2B Marketing Automation 109

ANNUITAS

NOVEMBER 2, 2011

A recent report published by MarketingSherpa asked B2B marketers what the top barrier was for overcoming their marketing challenges. 17% cited difficulty in getting buy-in or support from the C-Suite. Quite frankly I am surprised that the percentage is not higher. Part of the reason that executives are so hesitant to buy into marketing is that they’ve not been provided a solid business case for making the necessary marketing investments that will improve their business.

Positioning 146

Positioning Planning Marketing Management Paid Search Agency 146