ANNUITAS

JUNE 28, 2011

I recently had the privilege of developing with Focus.com the new graphic below – Marketing Automation by the Numbers. It is a compilation of relevant and frankly, very compelling statistics about the state of the marketing automation industry, its business impact and future growth. Hope you enjoy and find it useful in your pursuit of marketing excellence.

Marketing Automation 148

Marketing Automation Automation Statistics Marketing 148

ANNUITAS

JUNE 2, 2011

I recently had the opportunity to participate in a roundtable discussion hosted by Focus called “Building the Ultimate Revenue Machine”. My fellow panelist on the roundtable was David Brock, President of Partners in Excellence. David is one of the top thought leaders in Sales 2.0 strategies. During the roundtable, the discussion inevitably led to how marketing and sales alignment could be achieved.

Enterprise Management 149

Enterprise Management Work Management Marketing Management Paid Search Agency 149

ANNUITAS

JUNE 15, 2011

In the last year the aspect of revenue, as it relates to marketing departments, has taken center stage. Both Eloqua and Marketo are at the forefront of the Marketing Automation space discussing Revenue Performance Management. These two companies along with others have appointed Chief Revenue Officers and some have resorted to creating a new type of marketer dubbed “The Revenue Marketer.”.

Paid Search Agency 130

Paid Search Agency Companies Generation Top of Funnel 130