Four Strategies for Transforming your Demand Process
ANNUITAS
FEBRUARY 12, 2013
Read today’s post for Software Advice from Carlos Hidalgo @cahidalgo CEO and Principal, ANNUITAS. In their State of Marketing Audit , the CMO Council dubbed 2013 as “The Year of the Marketer.” The reason behind their bold statement: responses from their study showed more than half of CMOs forecasting budget and headcount increases, an increased optimism on collaboration with sales, and the ability to attain revenue growth.
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