Thu.Feb 23, 2012

ANNUITAS

article thumbnail

My Love/Hate Relationship with B2B Events

ANNUITAS

I have a confession to make. I have a love/hate relationship with marketing events, a fair share of which I attend each year. At many of these events, I have the good fortune of being able to present on topics such as lead management, lead nurturing and sales-marketing alignment. Along the way, I meet some very smart, interesting marketing people.