Sat.Jan 24, 2009 - Fri.Jan 30, 2009

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Learn how to create content that improves your lead gen conversions

B2B Lead Generation Blog

B2B marketing efforts heavily rely on content as a lead generation incentive. To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. You’ll want to create content that will actually help your sales team have a valid reason to follow-up. Marketers looking for ways to create this relevant content will get practical training during MarketingShepa’s B2B Webinar Training coming up January 29 from 2 p.m. – 3:30 p.m. EST). I’ll join a panel of experts including Sherpa’s Research Director, Stefan Tornquist, and Senior Reporter, Sean Donahue.

Positioning your Personal Brand

Buzz Marketing for Technology

Having taken on this new role of blogging on the Personal Branding Blog , I naturally have been looking at many of the other personal brands that are out there. A few names come to mind very quickly when you think about strong personal brands: Robert Scoble, Guy Kawasaki, Steve Jobs (the only non blogger), Jonathan Schwartz, Gary Vaynerchuk. So what does your Personal Brand stand for?

Trucks and Conveyer Belts; Lead Management in a Manufacturing Metaphor

Digital Body Language

(David Armano wrote an inspiring post last week challenging us to "Think Visually" - [link]. He makes a great point, so I exhausted my very limited artistic talents to come up with visuals for this week's post. It's an area not to take too lightly as it can derail a tremendous amount of great work in both sales and marketing if the handoff is not done extremely well. This terrifies me.

Using Social Media: Part 5 – Blogger Relations

PR Meets Marketing

Blogger Social 2008.  . This is the fifth post in a 6 part series on how I using social media. In this fifth installment, I discuss blogger relations.  . Blogger Outreach”. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications. And most are writing in addition to their day jobs.  .

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Does the Younger Generation Listen to Green Issues?

Smashmouth Marketing

So back in November I posted a couple articles about Apples and Oranges and how the industrialized US agriculture market has warped our natural foods. Then earlier today I got an email from my sister with the following picture of Ben showing me their version of the bionic orange versus the normal orange. Did they understand the ecology issues? Maybe not. But something stuck.

Sincere Marketing – a podcast with Romi Mahajan

Buzz Marketing for Technology

We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing. Marketing too often over promises in the hope of attracting prospects but the product or service under delivers in the execution. Warren Buffet once said - “Trust is like the air we breathe. and Asian companies.

The Four Dimensions of Personalization

Digital Body Language

I did a webcast radio show for the AMA a few years back, and I remember that one of the hot topics was content personalization. At the time, I tried to broaden the topic to include other areas of personalization as well, but I am not sure many people understood what I was trying to articulate. Recently I have started to see examples of what I would call "The Four Dimensions of Personalization".

effective marketer principle 7: run productive meetings

The Effective Marketer

meetings are a necessity of today's work environment. and are also good source of humoristic material (see dilbert cartoons) for the fact that they are often badly run and take way too much time. if you have ever asked yourself the

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

 . This is the fourth post in a 6 part series on using social media. In this fourth installment, I look at linking strategies.  . Linking Strategies. believe it was Jeremiah Owyang who mentioned that your website is no longer the first place that sales leads or customers see. Rather, Google’s search results is now the new home page for your company.  . Conclusions. Tweet this on Twitter.

SQLStream Simplifies Event Stream Processing

Customer Experience Matrix

I spoke earlier this week with SQLStream , which offers software to execute queries against data streams such as stock market prices, Web logs and credit card transactions. These queries can include on-the-fly calculations such as moving averages, as well as scans for patterns like a sequence of failed log-in attempts. Typical applications include security monitoring, fraud detection, and general business activity monitoring. Marketers can use the queries to identify new leads and select cross-sell and upsell offers. This is clearly not a group to mess with. Back to SQLStream.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Twitter, Chris Brogan, and Black Swans

Digital Body Language

Chris Brogan asked an interesting question the other day on Twitter, and it got me thinking. He asked "Why do you try to acquire followers? Meaning vs just building relationships?" It's a great question because we've all seen people on Twitter aggressively trying to acquire new followers. Past about 500, it's virtually impossible to have a meaningful relationship. reduction in the number of users.

My Fresh Morning Glass of Carbon Dioxide

Smashmouth Marketing

I just had a wonderfully natural apple muffin, washed it down with a half a pound of carbon dioxide, that tangy Tropicana orange juice. At least that's what Pepsico said the carbon impact was in an article in today's NY Times. The company might be trying to preempt criticism The company released a chart showing the different contributions. Production being the leading contributor, 60% with fertalizers and other energy consumption (heating plants in winter months). Distribution followed with another 22%. There is discussion of a "Carbon Label" similar to the nutrition label.

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. Social Tagging Web Marketing

Great Bosses Make for a Great Place to Work

E-Quip

"People join good companies and leave bad bosses." That was the conclusion of The Gallup Organization, which has done the most extensive workplace research in the world. They found that the number one reason people leave their jobs is a poor relationship with their immediate supervisor. Consultant David Maister corroborated these findings with his own study among professional service firms.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Marketo's Secret Sauce for Demand Generation

Modern B2B Marketing

You may ask, why should anyone care what I have to say about demand generation? Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Now, I'm not writing this to promote Marketo, but I think our results are proof that we’re doing something right with our own demand generation and lead management processes. Here’s an outline of the topics I covered: Marketo's demand generation funnel.

What Data Crunchers Did for Obama

Cliff Allen on Marketing

The election of President Obama was significant in many ways to many people. As marketers, it represented a continuing evolution of the use of market research data at the individual level. Political consultants have used survey statistics for a long time to help their candidate tailor campaign messages. However, small survey samples resulted in imprecise analysis, and messages that were not always on target. Today, marketers can obtain access to comprehensive databases about what people have bought, which gives some insight into how they make decisions.

Best of 2008: Search Engine Marketing

WebMarketCentral

Is there SEM life beyond AdWords (and if so, where?)? How do you write a killer search ad? What should you look for when hiring a paid search agency? Which metrics are most important for measuring PPC success? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google?

CPA 1

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

Looking for an easy-to-use backlink checking tool (or two) for SEO? How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Or tools to help evaluate your competitors' online marketing strategies? Find these and more in this list of some of the best SEO tools and related reviews of 2008.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Book Review - Website Optimization - Follow Up

WebMarketCentral

As a quick follow-up to the recent review here of the excellent SEO/SEM book Website Optimization: Speed, Search Engine & Conversion Rate Secrets by Andrew King: I neglected to mention that there is also a companion website to the book at [link] which features sample chapters, chapter summaries, full-color figures, worksheets, videos, and a blog. In addition, Andy and I had a little back-and-forth about the SEO value of backlinks as well as the risks and benefits of paid links on the Website Optimization blog.

SEM 0

Demand Generation Trends for 2009

Modern B2B Marketing

Last October, Craig Rosenberg shared some insightful best practices in one of my first thought leadership interviews, titled Lead Generation Best Practices: Thought Leadership with The Funnelholic. He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. found the opportunity to answer his questions inspiring, and hope you'll find some insights from my answers as well. Here are just a few excerpts: 1. Enjoy!

What Data Crunchers Did for Obama

Cliff Allen on Marketing

The election of President Obama was significant in many ways to many people. As marketers, it represented a continuing evolution of the use of market research data at the individual level. Political consultants have used survey statistics for a long time to help their candidate tailor campaign messages. However, small survey samples resulted in imprecise analysis, and messages that were not always on target. Today, marketers can obtain access to comprehensive databases about what people have bought, which gives some insight into how they make decisions.