Fri.Feb 24, 2017

Trending Sources

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Guest post by Anthony Bergs. Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. Over time, they need to fine-tune their strategies to adapt to the evolving requirements of the customers and the dynamics of the competition and the industry. Image credit: The Blue Diamond Gallery. Lack of Focus.

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3 Ways Marketing Automation Changed My Life

Modern B2B Marketing

Author: Mike Madden Many of us can look back to a single moment in our careers and say, “That’s when it all changed.” Maybe it’s when you got that big promotion or when the right mentor came in and developed you into the marketer you are today. For me, my career changed the moment I was introduced to marketing automation. Think about it. Where would you be without the zipper? I’ll tell you where!

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Measuring the Customer Journey from Leads to Revenue

bizible

Attracting high quality leads at the top of the funnel, that turn into closed deals at the bottom of the funnel is the ultimate goal for every B2B company. But how do you get there? We recently hosted a webinar with Nick Ezzo, VP of Demand Generation at Host Analytics and Sudhir Kaushik, the VP of Product at Captora, for their thoughts on executing marketing campaigns that turn into revenue.

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Movies in Your Customer’s Minds: Video Marketing Trends, Take 10

Content Standard

I won’t do it. I won’t watch that cat-riding-a-tricycle video. Nope, not gonna. Okay, just a peek: Alright, maybe I’m a sucker for kitty videos—but, in my defense, there are millions of open eyeballs now blinking for immersive visual experiences that tell stories in engaging and powerful ways. As marketing trends go, video is huge. And most people don’t want to. Video.

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Lead Generation Checklist

More Trending

Why MarTech Fails: A Data Driven Answer

Customer Experience Matrix

I’ve sensed a certain weariness in recent discussions of marketing technology, as marketers realize their business problems remain even after massive investments in new systems. The term “martech fatigue” has crept into my conversations, suggesting that marketers are tired of buying new systems they often don't use. So what’s the problem? Many people have asked similar questions. Of course.

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How to Create Content for a Winning Account-Based Marketing Strategy

NuSpark

You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. Before panicking about how you’re going to do this, let’s consider why it’s a worthwhile venture. The Forces Behind the Rise of Account-Based Marketing. Say goodbye to mass marketing. Here’s why it helps.

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8 Essential Tips for Each and Every Businessman

B2B Marketing Insider

Running a business requires many skills, from accurate planning to saving the obtained performance indicators. Business management is very challenging: customer service, attention to employees, preservation of personal goals and ideals – all these and much more can become a very heavy burden to you. However, there are dozens of tips to simplify an entrepreneur […].

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Five habits of highly-effective entrepreneurs

Biznology

Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success , cleverly dubbed the “success gene theory.” However, the research indicates that the relationship only accounts for a few percentage points in variation and that there are many other factors that determine one’s success.

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B2B Marketing Trends for 2016

Not Your Parents’ Salesperson: Using Content to Drive ABM

Kapost

Being a generic, top-of-funnel salesperson isn’t always a fun job. Oftentimes, when I tell my friends what my job title is, I receive a telltale look of skepticism that says, “Why in the world would you choose to spend most of your waking hours doing THAT!?”. But the truth is I’m lucky to work for a company ( Kapost ) that doesn’t arm its salespeople with a boiler room-type atmosphere, a phone, and a talk track. Instead, we are armed with content. Not only do we have an abundant amount of content to choose from, but we are empowered with the  right content. Hello, positive feedback loop!

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Weekend Reading: “Social Selling Mastery” by Jamie Shanks

B2B Marketing Insider

For the 111th episode of The Marketing Book Podcast, I interviewed Jamie Shanks, author of “Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer.” ” So why did Jamie Shanks write this book? He explains: I wanted to write this book because I see too many companies around the world stuck […]. Sales Alignment

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Research Shows More Isn't Better

Akoonu

Better is better. Creating informational, engaging content helps empower buyers to research and make decisions. We’re educating buyers and moving them through our funnel. We’re helping them…. right? Strategic Marketing Buyer's Journey

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Back to Basics: How to Write an Effective Business Blog

Act-On

Today we are going to get back to one of the basic elements of digital content marketing: blog writing. While this medium has been around for nearly two decades, I’m often surprised that clients still have questions about what a blog should include and how it should flow. want to address some of the most common questions here – specifically as they pertain to business blogs. What I mean by a “business blog” is any blog that you write for your job; not your personal hobby (though you can apply these tips to those, too). What should I write about? What should I … write about?” they ask. Maybe.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Interactive Content Can’t Be a One-off: A Tale From the Trenches

SnapApp

Ever have a home run of an idea? A new concept that you got the greenlight for, put it into execution, and, while you got a some really positive results, in the end, not everyone was fully convinced? Even in my pre-SnapApp days, I knew interactive content was a great idea for B2B marketing. My point exactly. Getting Interactive Off the Ground. For example, “How often do you groom your cat?”

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Ideas to Increase Email Campaign Open Rates

B2B Lead Blog

There was a time when companies treated their email marketing and online newsletters as a numbers game. More email recipients presumably meant more online lead generation. This lead to companies buying email contact lists and sending campaigns to people who never agreed to receive those campaigns. Companies inundated their industry with endless email blasts in […]. Digital Marketing

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Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

Contently

In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. It’s no wonder that industry experts like Jason Kint, chief executive of Digital Content Next, refers to the pair as a duopoly.

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The seven decisions that matter in a digital transformation: A CEO’s guide to reinvention

Opentopic

Being the CEO of a large company facing digital disruption can seem like being a gambler at a roulette table. You know you need to place bets to win, but you have no idea where to put your chips. Of course, digital transformations aren’t games of chance. But they do require big and bold commitments in the midst of uncertainty. The post The seven decisions that matter in a digital transformation: A CEO’s guide to reinvention appeared first on Opentopic. Brands & Marketers

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B2B Marketing Trends for 2016

Getting Attendees Involved in the Content Mix

Experience Marketing Insights

How user-generated content makes brand experiences better

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The Complete Guide to Content Marketing for SEO

Opentopic

How many times have you read a blog post about why content is important? We get it. Companies create content. And if they don’t, they should. But at Clutch, we know this mantra, “go out and create content,” isn’t the full story. If you follow it, then you’ll probably end up with a lot of articles that never get read. The post The Complete Guide to Content Marketing for SEO appeared first on Opentopic. Brands & Marketers

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