Thu.Aug 25, 2016

Trending Sources

Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages

Influitive b2b

This post was updated on August 25th, 2016. In B2B sales, we’re taught to never allow ourselves to be single-threaded in an account. That’s why we label the different people we interact with throughout sales funnel stages with some common terms: Evaluators, Business Users, Champions, Detractors, Influencers, Budget Holders, Decision Makers… Since the dawn of.

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Why it’s a very good sign that people don’t read your content

grow - Practical Marketing Solutions

By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my posts, commenting, or sharing. I was frustrated.

What We Learned By Filming Our First B2B Case Study Video

bizible

At Bizible, we realize that customers are our best salespeople. After all, they know better than anyone the value Bizible provides and how helpful our customer success team is when there are bumps on the road to making every marketing dollar profitable. We’ve dedicated an entire page to highlight our customer’s stories and how they’ve overcome marketing challenges by using Bizible.

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Understanding the Stages of Your Sales Funnel [Infographic]

B2B Marketing Insider

Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Paying attention to your sales funnel […]. Content Marketing

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

10 Groups to Join on LinkedIn if You’re in Marketing

Act-On

With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. Infographic ©2016, Statista. for marketers. Top LinkedIn Groups for Marketers: 1.  Digital Marketing. Online PR.

Want To Know How To Harness Data and Optimize Customer Experience?

It's All About Revenue

Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Marketers around the world want to know how to best use data and optimize the customer experience. Of course it's not that easy as today’s digital consumers are demanding. Five Key Functions for Optimization. Testing & Targeting. Personalization. Insights. Channels.

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Email Testing and Email Analytics

Opentopic

emailonacid.com – Choosing the right ESP for your business is no easy feat. There are many questions you need to consider before you take the plunge and invest your time and money into an email service provider. While this is not an exhaustive list of questions (we can’t cover every one-off email scenario that runs through your mind at 2am), The post Email Testing and Email Analytics appeared first on Opentopic. Marketing - eCommerce

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Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know

Hubspot

Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google's product announcements , usability is usually at the heart of the modification. So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user experience.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

What You Need to Know About Email Feedback Loops

Opentopic

business2community.com – Working in the email marketing industry I have often heard the term “feedback loop” thrown around casually. myself have used it quite loosely with my clients, disregarding the fact that many email marketers are unaware of what feedback loops (or, simply put, FBLs) actually are and how they can affect their email marketing efforts. This post is. The post What You Need to Know About Email Feedback Loops appeared first on Opentopic. Brands & Marketers

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Meet the Vidyard Team, Video Style: Garth Newton

Vidyard

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! For this episode, we caught up with Garth Newton, one of the QA Engineers at Vidyard. Wondering how to improve your baseball game? What the precipitation percentage means on the weather report? Mr. Klassen, this one goes out to you!

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You Should Want to Win First Prize, Right?

Haley Marketing

Humor me for a moment and pretend your staffing firm is a pizza restaurant. You make great food, and business is going well, but it could always be better. You decide to hire someone to do your marketing. Marketing will spread awareness of your business, and hopefully everyone in town’s favorite new pizza joint is yours. You have two candidates for the marketing position. So who do you hire?

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Why Empathy Is the Key to Being More Creative

Hubspot

Not all creative insights are useful. For instance, if you decided to design a four-story car with one wheel , no one w ould deny that the invention is creative, but it's not likely to be hailed as the next big thing in transportation. Creativity needs to be informed by real perspectives and grounded in a real-world context. Applied Empathy. It sounds very loose, sometimes a little hippy-dippy.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Digital Retail and eCommerce Marketing Trends That Are Changing the Game in 2016 and Beyond

Opentopic

business2community.com – Ecommerce and digital retail continues to skyrocket to new levels. New technologies and capabilities are enabling more convenient ways to shop online. Consumers are connected to mobile and online channels more so than ever before, making online shopping a more appealing choice for many. And more data and digital channels means more ways for retailers to reach out. The post Digital Retail and eCommerce Marketing Trends That Are Changing the Game in 2016 and Beyond appeared first on Opentopic. Marketing - eCommerce

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A Rosetta Stone of marketing technology terminology

chiefmartech

Eskimoes have a large number of words for “snow” — or so goes a cliché meme that’s been around for decades. Exactly how different those words are, compared to the languages of any other culture in the world, is a matter of debate. So it seems natural that they would acquire a large vocabulary to describe the many different contexts and characteristics of snow. What’s a contact?

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Eight priorities for advertisers investing in analytics technology – Mumbrella

Opentopic

mumbrella.com.au – Erik Mikisch reveals five essential elements to ensure that marketers will get analytics they need to perform meaningful data analysis. Relentless streams of information lead to data indigestion. Effective analytics, which allow advertisers to prioritise and filter their data, should enable advertisers to easily interpret and analyse their streams of data and ultimately enhance their decision-making. The post Eight priorities for advertisers investing in analytics technology – Mumbrella appeared first on Opentopic. Marketing - Financial Services

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Are your marketing personas your sales market segments?

Biznology

Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I’ve talked in the past about how you better make sure that the steps in your marketing Buyer Journey matches the phases of Sales Funnel. Today, I want to talk about something similar. All marketers worth their salt have created a set of personas.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

8 Virtual User Experience Tricks for Better Conversion Results

B2B Marketing Insider

There’s the same reason why we always come back to the same restaurant, barber or supermarket. All of these businesses have focused on a positive user experience that in return creates trust and adherence toward your brand. Brand experience and conversion rate are the strongest drivers of trust and are intimately related. If your website […]. Marketing Strategy

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What Personality Assessments Reveal About Your Customers

SnapApp

There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Personality assessments are fun. Which Harry Potter character are you? What will you look like when you’re 90 years old? Where should you live? What’s your crystal? Flower? Color? Perfect career? Most compatible dog breed? There are more quizzes like these online today than you can shake a stick at.

Build a Better Lead Generation Website: Balancing Design and Functionality

Hinge Marketing

When the time comes to overhaul your website, it’s important to consider what you want out of it. If you want to generate and nurture new business leads, increase the visibility and strength of your brand, or enhance growth and profitability, you’ll likely want to build a lead generation website. But these sites aren’t inexpensive. Can you retrofit your existing site with lead-generating features?

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Influencers’ Most-Loved Social Platform

ReadyPulse

Influencer marketing is all about the your brand, but equally important is the person communicating your message. Not only is it your job to find the right brand influencers, but you must also craft a strategy to engage them with your audience. One way to make certain you accomplish this is by choosing the right social media platform that appeals to your audience. Knowing which platforms influencers love most will save you time and energy by not playing the guessing game. This will help you be one step ahead of building a successful social influencer program. The Most Loved Platform Is….

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Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

Advice to my 30 Year-old Self

Haley Marketing

I’m a big fan of Tim Ferriss. regularly listen to his podcasts as he deconstructs world-class performance to try and see what makes people successful. During many of the podcasts, Tim will ask his guest “What advice would you give to your 20 or 25 year-old self?” My Advice to Me. Get involved in the staffing industry. Invest in better people than you can afford. Take risks.

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How Important Is Lead Generation For Your Business?

Opentopic

– Lead generation services are crucial to ensure that your business generates sales that will maximize profits and revenue. Lead generation services companies ensure that businesses get the right leads … at the right time. They will be able to generate leads from the right target demographic rather than from random places that have no connection with your product or. The post How Important Is Lead Generation For Your Business? appeared first on Opentopic. Brands & Marketers

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How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]

Hubspot

Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer's out there know when they're being marketed to, and are therefore tuning out the old-school recruiting noise. By the end of this ebook, you'll know: How to reach your target candidates. How to spot future marketing all-stars.

A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy

Kapost

Agile Marketing and millennials have a lot more in common than you might think. Just as this new generation of workers replaces retiring baby boomers, agile, cross-functional teams are replacing the hierarchical, command and control organizations of the past. From capacity assessment to planned priorities, Agile has allowed us to say no, avoid ad hoc content, and focus on what matters. Priorities.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.