Thu.Mar 23, 2017

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Three Ways To Bring Your Customers Into The Content Creation Process

B2B Marketing Insider

Forward-thinking B2B firms are using interviews, surveys and editorial advisory panels to improve their content marketing programmes. The post Three Ways To Bring Your Customers Into The Content Creation Process appeared first on Marketing Insider Group. Content Marketing

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%


New copy isn't better just because it's new. You can't just give your copy a "refresh" or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones. It was a conversion copywriter's dream come true! Copy Audit. Leads.

5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

Modern B2B Marketing

Author: Nate Dame Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads , earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. We do know, however, that 90% of B2B decision-makers use search to research business decisions. How Does Google Rank Videos?

How to Prepare for Global Marketing Events: An Interview with Aviv Canaani of IBM

Content Standard

There is no low season in Barcelona as far as tourism is concerned; throughout each year, we receive millions of visitors. Even considering this, hosting the Mobile World Congress made quite an impact on the city and global marketing. Spring had sprung a bit early, and attendees must have enjoyed a lovely stroll to the Fira Gran Via. The latest tech innovations drew more than 108,000 to the MWC.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

Chatbot & The Rise of the Automated Insurance Agent


A couple of months ago I was at a London insurance market meeting. It was mostly attended by brokers and underwriters and the subject was the London TOM. During a roundtable discussion I mentioned an article I’d just written about big data, artificial intelligence and machine learning. I said as much as 80% of insurance underwriting will be automated before. The post Chatbot & The Rise of the Automated Insurance Agent appeared first on Opentopic. Brands & Marketers

The 15 Best Content Distribution and Amplification Tools


Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Some sources recommend the 80/20 rule, others peg the ideal at closer to 50/50 , and still others (such as the brilliant Heidi Cohen ) note that “it depends.” Content Publishing Tools. 1 ) LinkedIn Pulse. Pricing: free.

How social media is changing what brands stand for


Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. Smart companies welcomed this digital connection opportunity to more fully engage customers and strengthen their bond with them. Like this post?

Which Department Owns Influencer Marketing?

Onalytica B2B

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months. Market Positioning. The Social Media team best understand the culture of social media but are kept busy reacting to customers and/or reputational issues online.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

7 Ways To Use Account-Based Marketing Throughout the Year

It's All About Revenue

Far from a passing trend, account-based marketing is gaining traction as an approach to marketing that goes well beyond just seasonal targets like the holiday retail system and reaches out to create an impact throughout the year. They will appreciate access to these insights that they didn’t know existed or didn’t have the time to research themselves. A Guide-ing Light.

12 Top Business Keynote Speakers To See in 2017

B2B Marketing Insider

There’s no way to fully predict what’s in store for leaders in 2017 – how the marketplace will change, what trends will emerge or fade, how politics, wars, or natural disasters will reshape our world. But we can feel confident in this: There will be challenges. How will we rise to meet them? One way, […]. Marketing Strategy

Playbook: Choosing the Right Sales Coaching Solution [eBook]



Why screenshots may be the key to influence marketing measurement

grow - Practical Marketing Solutions

By Mark Schaefer. Last year, one of the major emerging themes at the annual SXSW festival was influence marketing and again this year, it dominated the branding sessions. Key “influence” ideas this year included shedding big influencers with large followers in favor of people who have trust, authority, and true impact. Certainly influence marketing is mainstream marketing today.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Will Snapchat Spectacles Be a Money-Maker? [Infographic]


At the dawn of Snapchat's IPO, the marketing and financial worlds alike are simply buzzing with speculation. Will it sink or swim? Will it thrive, despite allegedly slowing user growth ? And will its public-traded life get off on the right foot -- or will it stumble, in a fate similar to social network IPOs past ? Spoiler alert: It has a lot to do with its mobile nature. Read on to see why.

Free ebook: 5 Disruptions Reshaping Marketing as We Know It


Last December, I wrote a 5-part series on 5 Disruptions to Marketing — the big changes that are rehaping the nature of the marketing industry and profession today. And earlier this year, on Valentine’s Day, I gave an hour-long webinar on the subject. What can I say? I have the hots for martech.). A free ebook — no lead gen form required — and a $100 discount: what a deal!).

The 10 Digital Fundraising KPIs Your Non-Profit Must Track


Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming. If you're a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, put together by Network for Good , of digital fundraising KPI’s you must have a handle on. Slow down.

Mapping Your Content to the Buyer’s Journey in 15 minutes


Periodically, today’s content marketer needs to take a step back and see the forest (or whatever is your preferred “big picture” cliché). These pauses are an excellent time to evaluate whether your offered content matches your targeted audience’s persona(s) and where they are in their buying journeys. Do you have too much Top of Funnel (TOFU) content and not enough Bottom of Funnel (BOFU) content that is oriented to decision makers? In this episode of the Rethink Podcast, we meet with Karrie Sundbom, senior manager for content marketing at Act-On. Educate. But what is it? Sundbom said. Create.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Report: Just 7% of Marketers Deliver Real-Time Data-Driven Engagements

KoMarketing Associates

Marketers are gathering more customer data, but research suggests that they are not capitalizing on new opportunities with this information in real-time. The “Empowering the Data-Driven Customer Strategy” report from the CMO Council recently discovered that only 7 percent of marketers say they are always able to deliver real-time, data-driven engagements across their touchpoints with customer data. More than a quarter (28 percent) claim that they can only deliver “a handful” of these types of experiences through their platforms and touchpoints. Leveraging Marketing Data for Revenue.

How to Tame the Content Approval Monster

Type A Communications

March 23, 2017 by Chuck Frey Lurking in the corner of your office is an unseen threat to the success of your content marketing efforts. It’s the approval monster and. read more. Marketing

How to Create a Customer-Driven Content Strategy | SMX West 2017

KoMarketing Associates

Note: The following post is an overview of the presentation given at SMX West 2017. The full presentation can also be downloaded here. One of the things I love the most about marketing is the psychology behind it. I love the fact that words and colors impact decision-making, that different people behave different ways, that technology is changing the landscape, and that we are always having to rethink what we are doing to reach our customer. Needless to say, when I saw the “customer” track at SMX West, I was really excited. What type of content are they using to help them make a decision?

B2B Lead Generation: How to Attract, Nurture, and Convert Targeted Leads Through Content Marketing


Content Marketing is not just a hype anymore, it’s an important aspect of marketing and business operations, most specifically for B2B organizations. According to CMI’s benchmark report for 2016, 89% of B2B organizations implement Content Marketing, and 62% of these B2B marketers claim that their efforts are more successful than a year ago. Content Marketing B2B marketing Lead Generation

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Announcing the Subject Line Slam Dunk contest

Vertical Response

The NCAA has the Elite Eight, we’ve got our Subject Line Slam Dunk. Here at VerticalResponse we love a little friendly competition. We’ve also got an intrepid group of sports fans with office brackets, fantasy basketball leagues and collegiate allegiances who won’t say no to a contest. So in honor of March Madness 2017, we decided to hold our own little playoff bracket. We’re A/B testing eight subject lines, knockout tournament style, to find out which one is best. A or B? C or D? Which clever catchphrase will be our champion? You decide. Subscribe. ©

Advertising Week Europe: A Design Perspective

Experience Marketing Insights

Creative and design highlights from the London event

The Legally Hazy World of Cannabis Marketing


In the November 2016 elections, marijuana lit up the ballot. Voters in California, Massachusetts, and Nevada legalized recreational marijuana. In Florida, North Dakota, and Arkansas, constituents approved medical marijuana measures. And in Montana, where a restrictive 2011 law threatened to shut down dispensaries, voters chose to protect and expand access to medical cannabis facilities.