Marketing Insider Group

APRIL 15, 2024

The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers. We’ve all seen the impact of YouTube stars and TikTok influencers. But now, there’s something new on the scene: B2B creators. We’re not just talking about any influencers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Anyword

APRIL 15, 2024

Data-driven marketing requires a clear understanding of what resonates with your audience. Our new analytics feature empowers you to do just that, by providing a centralized platform to analyze and optimize your marketing copy across all channels. Unified View of All Your Marketing Channels Efficiency in marketing is largely about visibility and control.

Analytics 96

Analytics Paid Search Agency Aggregators Efficiency 96

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience.

Marketing AI 87

Marketing AI Act-On Impressions Validation 87

SocialPilot

APRIL 15, 2024

If content is king, then conversion is queen -John Munsell Think about it. The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. But is that enough? Not quite. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Social Media 82

Social Media Media Lead Scoring Lead Ranking 82

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Optinmonster

APRIL 15, 2024

Do you host your business website on WordPress? Want to know what your visitors secretly think of your site, products, and services? The best way to find out: add a survey popup on your site! If people land on your site, don’t like what they see, and go away, you could be losing a lot of business. As per SuperOffice research, only 1 in 25 customers complain directly to the brand if they are unhappy about their experience.

Customer Surveys 77

Customer Surveys Marketing Websites Marketing Management Template 77

Martech

APRIL 15, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand.

Work Management 80

Work Management eCommerce Budget Programs Marketing Management 80

Go Beyond SEO

APRIL 16, 2024

Welcome to our article on effective Pest Control Website Design solutions! In today’s digital age, having a strong online presence is crucial for the growth of your pest management business. Your website serves as a virtual storefront, representing your brand and attracting potential customers. It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? We’ve got something different. B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Finding the right information is tricky.

Work Management 62

Work Management Paid Content Trends B2B Marketing 62

Hubspot

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible. But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible.

Allocation 74

Allocation Work Management Marketing Management Marketing Automation Services 74

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

APRIL 15, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Deep Linking 69

Deep Linking Best Practices Marketing AI Class 69

CMSWire

APRIL 15, 2024

AI significantly amplifies the effectiveness of VoC strategies. Continue reading.

Effectiveness 94

Effectiveness 94

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. Congratulations to all our Health & Safety influencers who participated! Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 62

Stevens & Tate

APRIL 15, 2024

When determining how to market senior living communities, you should be aware that the advent of digital technology has offered unprecedented opportunities to connect with potential residents and their families in meaningful ways. Among the various digital marketing strategies, video content emerges as a particularly potent tool, offering a dynamic and engaging way to showcase your community’s amenities, lifestyle, and values.

Video Marketing 62

Video Marketing Marketing Strategy Marketing & Strategy Planning 62

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

SmartBug Media

APRIL 15, 2024

An oldie-but-a-goodie, search engine optimization (SEO) is a digital marketing staple. Blog posts. Keywords. Google changing the rules seemingly every day. You definitely must stay sharp to hit the top of search engine results pages (SERPs). But it’s not just one tech giant writing the script today—it’s the entire technology landscape. The next frontier?

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

CMSWire

APRIL 15, 2024

Now is the time to improve customer experience. Read on for successful strategies around DCX improvements. Continue reading.

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Martech

APRIL 15, 2024

Salesforce is in advanced talks to buy Informatica, according to published reports. Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. It has a market cap of more than $11 billion and last year debuted Claire GPT, a generative AI tool to help companies handle data. Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its we

Acquisitions 56

Acquisitions Marketing Management CRM Paid Search Agency 56

DivvyHQ

APRIL 15, 2024

Could your website or blog content use some pruning? Much like pruning a garden that delivers a more bountiful harvest in the coming season, part of your content strategy should be removing old and underperforming content that can boost traffic and germinate trust with new site visitors.

Marketing Websites 52

Marketing Websites Content Traffic Marketing & Strategy 52

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

B2BMarketing.net

APRIL 15, 2024

In this episode of The B2B Marketing Podcast, David Rowlands, Head of Product at Propolis, caught up with Shane Redding, Propolis Strategy Expert to discuss the need for marketers to become commercial marketers. David and Shane define what we mean by ‘commercial marketer’ in the first place, why so many marketers aren’t acting in this fashion, and what we can do today to start changing the way we operate and prove our value to the board.

Marketing & Strategy 52

Marketing & Strategy Act-On Marketing B2B Marketing 52

CMSWire

APRIL 15, 2024

Don't send your customers the wrong way in your contact center via misrouted calls. Continue reading.

Contacts 72

Contacts Service 72

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. ( Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise. Engineers expect technical accuracy and industry insights, but GenAI alone cannot meet those expectations.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Not necessarily. What matters is that you reach your customers when they need to be reached, with the right experience.

Enterprise Management 62

Enterprise Management Paid Search Agency Planning Marketing Management 62

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

PureB2B

APRIL 16, 2024

Content syndication helps extend your reach and drive more traffic. Let's debunk these content syndication myths for more informed decisions.

Content 62

Content B2B Traffic 62

CMSWire

APRIL 13, 2024

Salesforce eyes Informatica for data domination. Continue reading.

Acquisitions 91

Acquisitions Marketing 91

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. As a business function, marketing does not exist in those companies: “…we find that investments in systematic marketing by early-stage B2B start-ups increase firm valuation, yet more than half of early-stage B2B start-up firms choose not to invest in systematic marketing,

Startups 52

Startups Peer-to-peer Studies Ideal Customer Profiles 52

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

Acrolinx

APRIL 15, 2024

61% of companies told Acrolinx content clarity is the most important aspect of enterprise content. Content governance plays an critical role. The post Turn Complexity Into Content Clarity With Governance appeared first on Acrolinx.

Content 52

Content Companies Generation 52

B2B Marketing Directions

APRIL 14, 2024

" Saying you 'recommend' rather than 'like' something makes people 32 percent more likely to take your suggestion." "Adding more prepositions to a cover letter makes you 24 percent more likely to get the job." "And saying 'is not' rather than 'isn't' when describing a product makes people pay three dollars more to get it." Source: HarperCollins Publishers These are just a few examples of the power of language cited by Jonah Berger in his latest book, Magic Words: What to Say to Get Your Way (Har

Paid Search Agency 48

Paid Search Agency Custom Publishing Advertising Agencies Rules 48

protocol 80

APRIL 15, 2024

Fair question.

B2B Marketing 88

B2B Marketing Inbound Marketing B2B Lead Scoring 88