'Since our 150 blogs in 50 days content marketing experiment we''ve made some great connections with really great content and inbound marketing experts. One of the foremost in the field is Jeff Molander. Jeff is the founder of Molander & Associates Inc. and publisher of MakeSocialMediaSell.com. We were a guest on his webinar series a couple of weeks ago. He''s joining us for a webinar later this year as well. Jeff was kind enough to answer a few questions about content marketing, social selling, and how to get leads with both. Awesome. Read on. So let''s assume we agree on what failure is. MORE >>

'Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services. Frank''s remarkable 25-year career of driving marketing and sales operations divisions within Fortune 500 and start-up organizations is highlighted by his passion for business development and empowering others to succeed. Although it seems as though everyone is talking about big data and the need to overcome the challenges of managing data, the key is to not focus on all of the data, just the right data. MORE >>

'Photo credit: Sean MacEntee. Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. Too many links to click, hard to backtrack to make sure you read everything, not sure which parts were boilerplate web safety advice vs. Google’s specific policy, and more. But it got me to thinking, which those who know me rightly find dangerous, about what the future of privacy policies really are. It’s clear that no one is terribly happy with the current situation. wonder if there is a better way. But privacy is too complicated. MORE >>

'Is your B2B marketing activity still built around a series of campaigns? Q1: Security. Q2: Cloud and Mobile. Q3: Lower Cost. Q4: Compliance. Like an old Model T, it might look nice, but it just isn’t practical anymore. What if someone is looking for a solution to improve compliance, but its only Q1? Should they wait until you roll our your compliance campaign? Of course not! Today, B2B marketing must always be on. Your prospects’ needs don’t map to your quarterly communications plan. source ). 78% of B2B buyers start with search. source ). You Are Always Accessible. MORE >>

'Earlier this week Klout announced a significant commercial partnership with American Airlines — everybody with a Klout score of 55 or over gets rewarded with free access to American’s network of airport club lounges, even if they are not flying on that airline. But it turns out, that was only the beginning of Klout’s surprises for the week. You read that correctly. Your activity through Klout can propel you to the top of organic search results. Why this matters. First, a little background on why this development is important. Influencers and search. Would they be interested? MORE >>