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MARKETING INTERACTIONS FEBRUARY 12, 2012 Why Marketing Content Needs a Point of View B2B marketing content is most useful when it serves as proof that you understand your target markets and actually know how to do what your company promises via it's products and services. Essentially, marketing content — and the experiences it creates — serves as a test drive of what it could be like to be your customer. Point of view is the perspective through which readers will experience your content (or story). For B2B content, the best way to explain this is that if your content is company focused, the perspective they experience will be you talking about yourself. You need to do this. | INDUSTRIAL MARKETING TODAY FEBRUARY 12, 2012 Manufacturers Use Evaluation Kits for Effective Lead Nurturing Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Here are some of the significant findings from their research studies: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Raised win rates on marketing-generated leads by 7% and reduced “no decisions” by 6%. Still not convinced? Some refer to this as “drip marketing.”. | BUYEROLOGY FEBRUARY 12, 2012  As The World Churns For CMO’s Image via Wikipedia. The good news is that CMO tenure continues to rise. Spencer Stuart, the executive search consulting firm, in their study released early last year reported that average tenure rose to 42 months. Up from 35 months two years ago and up from 27 months in 2007. The bad news is that the CMO position still churns and remains one of the riskiest positions in corporate business. | IT'S ALL ABOUT REVENUE FEBRUARY 12, 2012  What Should Worry B2B Marketers Most This Year? [CHART] by Gaea Connary | Tweet this Goals are personal. As marketers we all have different ideas of what we need to accomplish. But when charting out gaps and room for improvement, it’s nice to know what your peers are most concerned about. If you put improving how you manage your contacts or measure marketing effectiveness among your top goals for this year, don’ worry. | | | | | | | |
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FEARLESS COMPETITOR | SUNDAY, FEBRUARY 12, 2012  5 Ways to Differentiate Your Company in a Highly Competitive Market – Webinar
5 Ways to Differentiate Your Company in a Highly Competitive Marketplace (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Overview. With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key. As a result, this noise means it’s harder than ever to get your message heard. When everyone’s shouting, no one hears anything. Filled with actual examples, this is one webinar you won’t want to miss. Some actual case studies. MORE >> -
ENGAGE | SUNDAY, FEBRUARY 12, 2012  Why Shakespeare’s Tweets are Better Than Yours
“T here’s no money in poetry, but then there’s no poetry in money, either,” said poet, Robert Graves. As an English major with a concentration in (you guessed it) writing poetry–I wrote, analyzed, and interpreted–all while wondering where my liberal arts degree would take me. Inundated with similes, allegories, symbols, and allusion, I learned how to prove themes and refute theses (bring on the riches!). Despite all that, I’d like to refute Mr. Graves’ famous saying. To create content, you must be a poet. Headlines drive traffic. Slogans increase sales. You are a poet. MORE >> -
FEARLESS COMPETITOR | SUNDAY, FEBRUARY 12, 2012  Social Media Camp, February 16, 2012 – Get 25% off here
Read on to see how you can save 25% on your ticket to this event. The B2B Demand Generation and global marketing company Find New Customers is sponsoring this event in NYC. Jeff Ogden of Find New Customers is also a featured speaker and the host of Mad Marketing TV. And we will host a live Mad Marketing TV episode, interviewing David Meerman Scott. Social Media Action Camp (#SMAC) is a one day conference designed to provide a digital communications learning environment for small business owners, media enthusiast and entrepreneurs. SMAC2012.com. MORE >> -
 Have You Hugged Your Blogger Today?
Over the past few years I have had the pleasure to get to know many of the great marketing bloggers I admire so much. And it is amazing how similar we are. We seem to thrive on the relentless pace and challenge of producing consistently great content. Most bloggers do the work out of love, passion, and a drive to make a difference … not for money. In fact, it is very, very difficult to directly monetize a blog. love blogging, but as you can imagine, it’s a ton of work. You did. Thank you.” ” Now THAT is something to keep a blogger going! ” How about you? MORE >> -
FEARLESS COMPETITOR | SUNDAY, FEBRUARY 12, 2012  Sunday Learning | Delivering Happiness – TED Video
At Find New Customers , we reserve Sundays for learning. Our goal is to empower YOU to come away with new insights and ideas – in just 20 minutes or less. This is a very special Sunday learning episode, because we have a BIG announcement to make. The lady in this video is our upcoming guest on our Mad Marketing TV show ! cannot wait to interview her about how Zappos built a business on happiness. You can follow her on Twitter at DHMovementCEO. Jenn Lim. Sunday Posts Mad Marketing TV Sunday learning TED MORE >>
- Salespeople Should Never, Ever Do This. JILL KONRATH'S FRESH SALES STRATEGIES BLOG | SUNDAY, FEBRUARY 12, 2012
- Executive Toughness YOUR SALES MANAGEMENT GURU | SUNDAY, FEBRUARY 12, 2012
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