| | | Agile B2B Copywriter | | | | 12 articles |
| Page 1 of 1 | Previous | Next | AGILE B2B COPYWRITER FEBRUARY 2, 2011  Three Tips for Easy Editorial Calendars Tweet We’ve all heard it. see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone. Whether it’s because planning content is overwhelming or because it’s viewed as administration, many marketers skip this step. And I have to admit, it’s tempting. Title. | AGILE B2B COPYWRITER MARCH 20, 2011  K’s Top Five for the Week – March 20 Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. Match your content to your goals and to your customer’s interests. Finally, content creation isn’t easy. It isn’t quick. | | | | | |
| AGILE B2B COPYWRITER MARCH 6, 2011  K’s Top Five for the Week – March 6 Tweet This week’s top five list focuses on two elements of your marketing mix. First, email marketing. It’s far from dead, but the results you get can change dramatically depending on your approach. This week’s first two picks show how email marketing is about more than the email and whether it’s considered to be interruption or welcome is all in the list. What to create. How far to explore it. | AGILE B2B COPYWRITER FEBRUARY 19, 2011  SEO or Gaming the System? Tweet Wow. This week has been a crazy one for SEO news. By now, you’ve probably heard the news that JC Penney was outed by the NY Times for engaging in black hat SEO techniques to improve their rankings prior to the all-important Christmas buying season. Marketing blogs picked up the news and have been discussing it all week. First, shame on JC Penney. Time will tell. And that’s still true. | AGILE B2B COPYWRITER APRIL 18, 2011  K’s Top Five for the Week – April 17 Tweet This week’s list of picks has some good tips for helping you make the most of your content marketing program. There’s tips on how to choose the right content for your business and how to keep that content in tip-top shape. ve also got some posts on how to improve your B2B social media effort, and the impact some good stories can have on making your content more engaging. Post on Google Buzz. | AGILE B2B COPYWRITER MARCH 27, 2011  K’s Top Five for the Week – March 27 Tweet This week, my list of top five picks focuses on how to help you improve your content. The first pick is a link to an excellent webinar which showcases how a B2B telecom company used content marketing strategy to dramatically improve their lead generation and lead nurturing campaign results. Let me know what you think, and if you have some other great content to share leave it in the comments. | | | | | | | |
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AGILE B2B COPYWRITER | SUNDAY, MARCH 13, 2011  K’s Top Five for the Week – March 13
Tweet This week my top five picks focus on content marketing. First there’s content creation. The first three picks show you how to properly prepare for content creation, how to write excellent copy, and how to create SMART emails. But content creation is only part of the battle. You need to properly promote your content and have a good content marketing program to begin with. The last two picks focus on these two areas. Enjoy! Discovery Process: The Do-Not Neglect First Step to Creating Fabulous Content by @diannahuff via @Savvy_B2B. The Apple Guide to Copywriting Magic by @pushingsocial. MORE >> -
AGILE B2B COPYWRITER | SUNDAY, FEBRUARY 27, 2011  K’s Top Five for the Week – February 27
Tweet. This week’s top five list features a post discussing an announcement from Google on changes to their algorithm to deal with the problem of high-ranking content farms. The other four picks have some gems to help you with your content marketing program. Whether you’re looking to bust some myths, integrating social media, wondering about the importance of good design, or trying to figure out what’s going wrong (or right) with your content marketing program, there’s a post to help you out. Enjoy! Google Changes Algorithm to Punish Content Farms via @hubspot. Where is the disconnect? MORE >> -
AGILE B2B COPYWRITER | SUNDAY, FEBRUARY 20, 2011  K’s Top Five for the Week – February 20
Tweet This week has been another busy one in the world of marketing. Of course, you’ve probably seen the big SEO story about JC Penney engaging in black hat tactics. But all of the posts around that story weren’t the only interesting things happening. This week’s roundup includes an article about qualifying online leads, contagious content, and how to make your company blog connect like a personal blog. There’s also advice on how to know when your marketing needs a makeover and how build a great sales-win story. Enjoy! How do you engage with your prospects online? by @savvy_b2b. Tweet This! MORE >> -
AGILE B2B COPYWRITER | SUNDAY, FEBRUARY 13, 2011  K’s Top Five for the Week – February 13
Tweet Hope your week was a good one! Mine was certainly busy. attended a couple of excellent webinars that kind of reinvigorated me and gave me some food for thought. This week my top five picks hit everything from mobile marketing to marketing mix to why your customers are avoiding you when you try to reach them. Take a look and let me know which pick you like the best. Essential Mobile Marketing Resources via @TopRank. If you’ve been watching what’s happening with the convergence between marketing and smartphone usage, you know that mobile is big. The world of search is changing too. MORE >> -
AGILE B2B COPYWRITER | FRIDAY, FEBRUARY 11, 2011  The Science of Email Marketing
Tweet While I don’t deny that marketing has an element of art to it, I’ve come to believe it is more a science than an art. ve also come to believe if more marketers practiced marketing as a science they (and their companies and bosses) would come out farther ahead. Because it’s not like the old days when the only thing you could measure was direct mail (which is one of its enduring charms.) With the advent of the Internet, everything is measurable.and where there is data, there is the foundation for science. find data very interesting. And I loved it. Insight #1. Even in B2B. Insight #2. MORE >>
- K’s Top Five for the Week – February 6 AGILE B2B COPYWRITER | SUNDAY, FEBRUARY 6, 2011
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