April, 2006

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B2B Lead Generation Blog: Lead generation with Podcasts

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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"Email 2.0": Email Marketing is thriving

Anything Goes Marketing

Anne Holand from marketing reports that email marketing is thriving and she has dubbed this "Email 2.0". I've included some highlights I deemed important from her email summit wrap up : Opt-in lists What I found interesting was that adding a form field let to more email opt-ins as it's typically the opposite effect: "Proving that no rule is set in concrete, David Kreitzer, Marketing Director Bella Pictures, says he more than doubled opt-in form conversions when he *added* an extra field.

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Is there a benefit to route analytics / mapping tools?

The ROI Guy

Surprisingly routing issues are the most frequent culprit regarding network failures and issues. These problems result in support calls to the service desk, and generate performance and service level issues. As a result, the network team jumps through hoops to try and locate the source of the issues and resolve the problem as quickly as possible. Route analytics tools can help network administrators trace the cause of issues, measure end-to-end service levels and performance, discover routing an

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Furl Gives Backflip Real Competition

WebMarketCentral

I've previously posted about Backflip , an online service that enables you to bookmark Web pages, search them, and share them selectively. Backflip is great for research, as it allows you to categorize saved pages in folders or subfolders, add comments, and share them publicly, with only a select group of individuals (by email), or keep them private.

RSS 20
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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B2B Lead Generation Blog: Best Practices in Demand Generation

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

More Trending

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Bad Customer Experiences

Anything Goes Marketing

Have you had a recent bad customer experience? I had one this week. I was as always in a rush trying to get to a dentist appointment and I needed to take a cab. I look around and I see a Shell station which I know has an instant teller. I go in there and try to withdraw some money only to find a half of a $20 bill when the money cam out. Here is the email I sent to Shell: Hi, I had a terrible customer experience at your Shell station at Sheppard and Wilson Heights on April 25.

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Obtaining Feedback for Your E-Newsletter

Anything Goes Marketing

Do you want to better undestand how your e-newsletter readers feel about your newsletter? Why not tie your blog and e-newsletter together? That's what B2B Online is reocomending. On their website they say: "Blogs let people interact with a company or person in a way that they feel heard and seen. If you post every story on your company’s blog and provide a space for people to respond to and comment on those stories, you will garner opinions, Quinn said.

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Blog Searching on Yahoo

Anything Goes Marketing

Want to check up on your competitors, friends, or ex-girlfriend/boyfriend's blogs? Here's some hints on how to use Yahoo!'s blog search Here is the tip from "ResearchBuzz": "Start with this URL: [link] Where keyword is the word for which you want to search. (Denote a phrase with %22 at the start and end of the phrase, and replace spaces with +.)" eg: [link] Have fun checking out what your ex-girlfriend is saying about you!

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Video Blogs - What the ()#%?

Anything Goes Marketing

Just when I start to get a handle on the whole blog thing, they come up with video blogs. I never knwe they existsed. That means I must keep reading! It's interesting though as blogs are supposed to be more for the common person and the whol video things is a bit to "adsy" for me. However, video is becoming more and more prevelant on the net. Here;s an article from MarketingProfs on how " Five-Second Video Ads Just Right for Online ".

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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HTML Email Tips

Anything Goes Marketing

Here's an article on ensuring theat your HTML emails are coded properly. Really really basic stuff but may be helpful if you've never doen this before. Some of this stuff is super obvious including how CSS should be used.

Tips 100
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Dynamic Email Content: The Next Generation of Personalization:

Anything Goes Marketing

Have enough work writing one email to your customers or prospects? Try having to write muliple messages for one email campaign!! Welcome to the world of dynamic email content. Before you go off saying "Where the &^$# do I even begin and how am I going to do this?", take a deep breath, grab a coffee (I prefer a large double double from Tim Horton's ) and think about how you would want to receive an email if you had just signed up for a newsletter on a website.

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Well Blog My Ass - Blogging is growing like crazy!

Anything Goes Marketing

Technorati has recently reported that there are 35.3 million blogs out there and that 75,000 blogs are created each day. Holy crap Batman. To all you bloggers out there, this ones for you! Chad H.

Blogger 100
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Blogging Simplified

Anything Goes Marketing

From a great blog that I read Business Blogwire , I found this new blog that I just added to my blog roll called Simplenomics: Blogging Simplified I like the author's attitude and he wrote this great post on how to make money blogging. Chad H.

Tagging 100
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Google in Space!

Anything Goes Marketing

An intersting article in DM News states: "According to Pew Research, more than 50 percent of consumers trust e-mail less and nearly 25 percent use it less. E-mail’s reliability has taken a big hit, too, as 20 percent to 30 percent of legitimate, opt-in e-mail gets caught in the filters intended to prevent abuse. These are not healthy indicators for a medium that we increasingly depend on for communication and commerce. " While this author is biased of course, this is something that should be not

Google 100
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Brand Essence

Anything Goes Marketing

I really liked the discussion that I was reading on the Marketing Profs forum regarding one company's attempt to discover ways to do marketing research on the cheap. There are some good examples on and really the main point that came out of it is that you really need to understand the customer to sell to them. It seems that most people felt doing an online survey was the best solution in this case.

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New Marketing Blog

Anything Goes Marketing

Here's a new blog that you should be aware of by Marketing Profs. There are some good articles and they have some pretty good writers such as Seth Godin. BL Ochman also has an awesome article on how she keeps up with all of the information out there. She uses Bloglines for her RSS feeds. I found outthat you could susbcribe to Dilbert which made me happy (doesn't take much).

RSS 100
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Screw Email!

Anything Goes Marketing

I was playing around with some RSS feeds such as My Yahoo and Feed Reader but I really am loving BlogLines. It's helping me keep track of a bunch of feeds without sending me 2000 emails. I may even start unsubscribing from email newsletters and just use the RSS reader. Who's with me? Have you started to do the same thing? Chad H.

RSS 100
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Screw Email! Part Deux

Anything Goes Marketing

In the interest of keeping my job :), let me qualify my last post. In push/pull marketing you are either sending out information to your customers/prospects or allowing them to choose the information that they want to receive (this may also be wrong so feel free to correct me). Both have their advantages as push marketing typically allows the marketer to craft the message that is received while pull makreting means that the end user has opted-in and perceives value in the information that they h

RSS 100
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Your home page is sacred

Anything Goes Marketing

Here's how not to create a home page: [link]. Anyone have any idea what the heck this site is about? Perhaps if you invest some time in the site, you can infer that it's some sort of portal but you shouldn't have to! Make sure home pages have a clear message as to what your site is about. For example, if it's a company site, give us a small blurb (1 liner) about your company.

Tagging 100
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How to lose traffic on your blog in 10 days

Anything Goes Marketing

After reading a good article on how to attract people to your blog , I thought I would do the opposite as this seems to be working for me! Here are my top 10 ways to lose traffic on your blog in 10 days: Don't add any new content. Let your blog just "chill". When you do write on your blog, write in a new language that not many people understand. For example: Kred fud kot.

Traffic 100
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Whoop it up Nike - Go girls

Anything Goes Marketing

For all those into those cool experience website, check out Nike's area designed specifically for women. Not only do you have some cool music to inspire you while you shop, there are some great work out videos, good offers for a workout DVD, exercise tips as well as videos explaining how to do certain hip hop moves. Great use of media and flash lead to an amazing online experience.

Tagging 100
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Site feeds added

Anything Goes Marketing

I felt left out when every other frikin' blog had these cool links in which you can subscribe to their RSS. Thought I would add that as well. Why not! Thanks Feedburner for making this easy. C. Tags [Feed Burner] [Beer] Mmm. Beer! I like that tag.

Ads 100
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Click Z, You SuckZ

Anything Goes Marketing

Wow, I think people have run out of content to write on Click Z. Here is a terrible article on the 25 things that that this "expert" hates about Google. Danny, I agree that Google has many short comings but it's these types of short comings that have turned it into a 6 billion dollar company! Furthermore, you know that you just killed your company by insulting Google becuase your site ratings are dropping as we speak.

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Whose your daddy?

Anything Goes Marketing

When I read B2B's article that claimed that Go Daddy's (a web domain company) recent success was due to their CEO's Blog , I thought it was BS becuase I think we all know about that famous 2005 Super Bowl commercial. However, once I went to the blog, I realized that this guy does have something to say (unlike me) and it was an intersting read. He has this great article in which he vents his frsutrations about rising costs in his industry using a story about bisons in Montana I have a story about

Domain 100
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More Viral Campaigns

Anything Goes Marketing

Marketing Sherpa put out another great article on viral campaigns. I suggest checking it out. If you're into marketing, get their weekly newsletter. Their tips are deadly (in a good way - just like "viral" campaigns). We all know that before we can sell people on the great products and servies that we're offering, we need to get the word out. There's no better way to do that then to go door to door and bug the shit out of people so that you start to build brand awareness.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Easy Does It!

Anything Goes Marketing

Here's a great new viral campaign from Staples featuring the "Easy Button". Not only is the site very creative, and practical it's actually fun! For an administrator who needs to order office supplies quickly, what better way then the using an easy button that you can download to your desktop! Great job Staples! Chad H.

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Blog optimization for dummies (like me)

Anything Goes Marketing

Great post here on optimizing your blog. I'll start to implement some of the items that are mentioned. C. I just added my first blog tags. Blogger doesn't make it that easy Tags [Blog optimization] [Blogs] [Feed Blitz] I also added that feed subscribe thing on the right side from from Feed Blitz. Thanks again!

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A "successful" email newsletter

Anything Goes Marketing

I just read what I thought would be an intersesting article on successful email newsletters but ended up being a waste of my time which is ironic as the article states that email newsletters can be wastes of time. In the article: [link] it states that IBM uses the ever popular video newsletter called ForwardView. Has anyone actually heard of this (please let me know)??