Tue.Feb 12, 2013

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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. So if you’re working in the industry, don’t circulate that resume just yet. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012.

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Content And Technology Will Define The Future of Marketing

Marketing Insider Group

In the previous posts from the Future of Marketing series, we published insights, guidance and advice from some of the best minds in our industry. To review, Mark Schaefer discussed culture and the future of search. Marcus Starke predicted the rise of the science of marketing. Ann Handley called for more brands to become Content Brands. And Alan See reiterated that the customer and the content is king.

Insiders

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Does B2B Social Media Work? That’s the Wrong Question

Digital B2B Marketing

It is a common question, and starting point for (normally) friendly debate, in B2B marketing. Does X really work for Y? Does social media work for B2B? Does newspaper work for real estate? Does digital work for pharmaceuticals? Does content marketing work for local businesses? People that say “no” tend to say it doesn’t work anymore because behavior is changing (newspaper), it doesn’t work because their audience doesn’t use it (social media) or it doesn’t work

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KISS for Sales

ViewPoint

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development. You can connect with Andy on LinkedIn or via email.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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15 Important Tips To Help You Keep Your Customers

Convince & Convert

Image via BigStockPhoto.com. You’re about to have many insightful statistics and research thrown your way, but before you dig in, let’s put the most important data point front and center: According to the Harvard Business School , increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. This is important to consider when evaluating your own customer loyalty strategies because in the customer service echo-chamber there is a lot of “hoo.

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Here’s How to Tell If You Are Ready for Marketing Automation

Adobe Experience Cloud Blog

by Jon Miller This is an excerpt from our latest comprehensive guide, the 100-page Definitive Guide to Marketing Automation. Download the entire ebook here for free to learn everything you ever wanted to know about marketing automation. Let’s do an exercise. Raise your hand if your company has the ability to send marketing emails. I mean it. Don’t just read along – really, raise your hand.

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Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. But using these sites can be overwhelming and nonproductive if not approached carefully.

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Using Twitter in the Pharmaceutical and Medical Device Industries

EMagine B2B Blog

Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions. Problem is: are there HIPAA violations in disclosing certain types of questions on Twitter? Engagement (especially with stakeholders) is an area where much of Pharma’s current efforts have been focused. In the case of consumers, engaging in a conversation with consumers while being aware of regulatory constraints.

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How to Identify Content Topics That Hit Home With Your Readers

Hubspot

Blank screens are the enemy of inbound marketing. So smug. So taunting. They think they're so great with all that empty, useless space. As an inbound marketer, your job is to take that empty page down a peg or two. But you know what? A page full of drivel is no better than a gleaming white screen. When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Build some social media marketing backbone you big wuss

Biznology

I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. In a social world, trapped customers scream loudly enough for everyone to hear. The short term gain and the thrill of ‘we got one’ is rapidly replaced by a dearth of future prospects.” Firstly, Peter didn’t read the article at all because it’s not about that; secondly, I think this sort

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Help! My Sales Team Thinks Our Inbound Leads Suck

Hubspot

I must have had the following conversation at least 50 times last year: “Mark, we love inbound marketing. We’ve completely overhauled our marketing so it aligns with the way prospects buy today , and we’re generating 10 times the leads we did in the past. It's awesome. But my sales team does nothing but complain about these leads. They say the leads suck.

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Four Strategies for Transforming your Demand Process

ANNUITAS

Read today’s post for Software Advice from Carlos Hidalgo @cahidalgo CEO and Principal, ANNUITAS. In their State of Marketing Audit , the CMO Council dubbed 2013 as “The Year of the Marketer.” The reason behind their bold statement: responses from their study showed more than half of CMOs forecasting budget and headcount increases, an increased optimism on collaboration with sales, and the ability to attain revenue growth.

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