Thu.Jan 03, 2013

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Should CMO stand for Cheap Marketing Officer?

Biznology

Photo credit: Images_of_Money. I’m cheap. There. I said it. Some people don’t like the word cheap. They’d rather be frugal or thrifty. Not me. Those are $2 words when a ten-cent word like cheap fits me just fine. I don’t spend money on anything unless I think it’s important. And. more and more, I think this is how we need to approach marketing.

CMO 152
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Email Best Practice or Recipe for Disaster?

Digital B2B Marketing

You strive to improve the performance of your email marketing. You test exhaustively. You pore over every benchmark and research study. Subject lines, call to action, offer, design, images. You examine everything in your bid for more opens, more clicks, more leads and more sales. These recent statistics and anecdotes point to a clear way to increase email open and click rates, but read on before you decide to test these approaches.

Practices 138
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3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less

B2B Marketing Traction

One of the biggest complaints about LinkedIn is that it takes too much time. Here are three things you can do, in ten minutes or less a week, to begin to engage with your connections on LinkedIn. 1. Answer invitations to connect and reply to direct messages. It’s to your advantage to connect strategically to more quality people. When someone asks you to connect, ignore them if you don’t know them or accept the invitation.

Linkedin 127
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How We Generated a 1500% ROI on Facebook

Convince & Convert

What do you think of when I say “Facebook marketing”? You are probably thinking “coupons”, “promotions”, “product launch”, or even “contests”. Brands are well aware of the interest of the largest social network and its functions for promoting and creating an enthusiastic following. But Facebook is not only the El Dorado for “commercial” brands, it is also an ideal marketing tool for humanitarian and charitable organizations.

Facebook 142
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Marketing Automation—Three Success Tips from John D. Rockefeller

Adobe Experience Cloud Blog

by Kelly Waffle When people hear the name, John D. Rockefeller, they usually think of “one of the world’s richest people” or “one of the world’s most successful business people.” But Rockefeller did not grow up in a wealthy family. In fact, his father was a “pitch man” who would be gone for months at a time selling cancer treatments from town to town.

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19 Things We Can Learn From Numerous Heatmap Tests

Online Marketing Institute

Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. Heatmaps are roughly divided between mousetracking heatmaps and eyetracking heatmaps. The big majority of companies use mousetracking heatmaps because of it’s price effectiveness.

Banners 88
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Is the Marketing Campaign Dead?

Hubspot

For years, I've believed that the notion of a marketing 'campaign' is dead. And I’m not the only one who thinks it. In the words of Joseph Jaffe , “Marketing is not a campaign, it's a commitment.” And Eric Wheeler wrote in the AdAge article " Ad Campaigns Are Dead ," “Power has shifted away from brands to consumers. Suddenly, it's no longer about the campaign.”.

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What eMagine Customers are Saying: Client Recommendations

EMagine B2B Blog

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Jeff Kubick, Vice President, Marketing at DSCI Corporation , Greater Boston Area. “Emagine recently completed a re-design of the DSCI website We were extremely pleased with the whole process and the final results.

BtoB 45
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8 Real-Life Examples of Outbound Marketing Gone Terribly Wrong

Hubspot

Every marketer has had that foot-in-mouth moment (we've even written a whole blog post about some of our most notable ones). But even if those public fails are a sort of rite of passage for those in our industry, part of our jobs is also to try to prevent those embarrassing public faux pas. And you know what makes prevention a lot more difficult? When your marketing strategy hinges on interruptive, outbound, big-flashing-lights-pay-attention-to-me tactics.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.

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How to Pick the Perfect CTA for Every Blog Post

Hubspot

So you want to maximize the conversion potential of your business blog, eh? Well, I don't blame you! Your blog can be a powerhouse when it comes to lead generation and reconversion, but you have to know how to use it. And when it comes right down to it, it's all about the calls-to-action (CTAs). The CTA you choose can make or break the conversion potential of any given blog post you publish, just like CTAs can make or break the conversion potential of any given page on your website.