Tue.Mar 06, 2012

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

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Has the Technology Market Left It’s Marketers Behind?

Marketing Insider Group

Recently I read an article called “ Godless Barbarians at The Gates of IT ” by Ryan Skinner from a UK-based agency called Velocity Partners. In the article, Ryan talks about how consumerization, the cloud and the real-time needs of startups are creating such a high rate of new technology adoption that it is out-pacing our ability as marketers to react and respond, let alone get ahead with effective strategies.

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Get Over Social Media Writer’s Block

Biznology

Image via Wikipedia. We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook.

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What Is the Lifespan of an Error?

B2B Memes

There has been much coverage lately of a new book by John D’Agata and Jim Fingal called The Lifespan of a Fact. It relates the years-long debate between D’Agata, an essayist, and Fingal, a fact checker, about whether artistry and accuracy can cohabit in the same nonfiction essay. Not surprisingly, perhaps, the book itself, as Craig Silverman says , “isn’t, you know, factual.”.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Scientific Research: Motivating B2B Buyer Behavior

MLT Creative

Research shows that motivating behavior is contingent upon many factors, but let’s examine three in particular: attention, relevance and confidence. Usually I treat at these as separate concepts in my blog posts, but today I’d like to show how all three can work together to further motivate buyer behavior. Attention: Gaining the attention of your B2B audience can be the most difficult.

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Optimizing your page for Search Engines – Part 2: Best Practices – Meta Tags

EMagine B2B Blog

In the first part of this series, we discussed how your website needs to command authority in aspects of content, site architecture, internal link structure, navigation and backlinks for your primary phrases, as well as parallel and synonymous themes, both on an individual page, and on adjacent pages. How do we create authority for targeted [.].

Tagging 50
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The 6 Biggest Mobile Marketing Myths

SnapApp

The rate of mobile adoption for both advertisers and?consumers is expected to rise throughout 2012. It's an emerging and growing?field that is just coming into its own and many businesses are just beginning?to understand the necessity that mobile technology will play in their marketing?strategies. But, in addition to its staggering growth, mobile marketing is also?

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The 7-Point Checklist for Powerful Landing Page Copy

Hubspot

Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. How often are people abandoning my form? Which treatment performed better? What's the page's bounce rate? How good all these metrics look, however, boils down to what you already do well: writing remarkable content.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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8 Industry Experts Weigh in on the Toughest Social Media Topics

Hubspot

Ever been sidelined with a tough social media question in your monthly board meeting? Or hop on the phone with a client and get hit with a few doozies you wish you'd been prepared for? Questions about the social media industry, where it's been, and where it's going are the stuff for experts -- and in your job, you're the social media expert. So to help prepare you, HubSpot and Who's Blogging What got in touch with 8 of the industry's best and brightest to get their take on some of the high-level

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Klout and the Reality of Return on Influence

Convince & Convert

Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.). Jay: Welcome, everybody. It’s Jay Baer at Convince & Convert , joined today by a very special guest, my good friend Mark W. Schaefer. Mr. Schaefer, how are you, good sir? Mark: I could not be better.