Mon.Feb 27, 2012

Agile B2B Copywriter

Trending Sources

How Do You Measure Member Engagement?

Leader Networks

Member engagement is a popular term these days, applied to everything from customer loyalty programs to Facebook games to political campaigns. There are tools that purport to track every “like” or tweet as evidence that your members, or customers, or just visitors, are listening and “engaged”. I’m skeptical. Too often, a moment of fleeting attention is classified as an engagement event.

Sales Management & The Impact of Social Media

Your Sales Management Guru

Sales Management and the Impact of Social Media. Ken Thoreson. While in the process of writing a future magazine column on the future of sales and social media I interviewed three people and posed several questions in order to get their view points.  I thought for this week’s blog I would also introduce you to my current thinking and I would really enjoy hearing your thoughts on the direction of sales and the use of social media. In the traditional sense of a new product introduction, social media is moving through various stages. This is exactly what I believe is the direction we will move.

Lead Scores Too High? Maybe They Need An Expiration Date.

The Point

In the early stages of a recent client engagement, it became apparent that the schema already in place to determine and assign lead scores was, well: broken. The most glaring symptom was the absurdly high scores: hundreds of contacts had lead scores of more than 1,000, even though the supposed threshold for a sales-ready lead was a mere 100 points. attends Webinar, VP-level title or above).

Are you on your customer’s A-List?

grow - Practical Marketing Solutions

By Contributing {grow} Columnist “Social Steve” Goldner. Good Golly Miss Molly.  I’ve been busy.  Between work overload, family health issues, running with the kids schedule and just the general day to day hectic world, I‘ve had no time to be social.  But I am sure it is very different for you. Right! You have to stay connected with the people that matter the most. No matter what.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day. Email and social media play well together. How can marketers determine the best frequency for their email campaigns?

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Best Place to Eat at 4AM (And 8 Other SXSW Tips)

It's All About Revenue

by Jesse Noyes | Tweet this It’s that time again. South By Southwest is upon us, and tech geeks, film aficianados and music lovers will soon converge upon Austin, Texas for about two weeks of mayhem. Last year, we gave nine tips on where to eat, drink, hang out and nurse a hangover during SXSW Interactive (or SXSWi, for those in the know). Here are x tips to make feel more like a local at SXSW.

“You Don’t Know What You Don’t Know” – the Problem with Insular Thinking

Fearless Competitor

I think the insular thinking problem affects a lot of companies. While it’s imperative that companies look outside and at other industries for ideas, some companies are insular. For instance there’s a marketing software company in the Midwest we did quite a bit of business with over a year ago. We are not planning any with you at this time.” The Need for Fresh Ideas.

Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages

WindMill Networking

LinkedIn Company Pages  are actually a combination of a number of different modules that are rarely maximized by businesses.  In order to better understand how your sales and marketing team can best maximize this multi-functional part of LinkedIn , it’s important to understand exactly what the Companies functionality offers. The careers page within a company’s page notes job openings. LinkedIn

Missed the Webinar, but the Truth is Ugly

Fearless Competitor

Virtually everyone raising sales quotas, few companies feeling confident in making the number and companies adding even more salespeople – sounds to me like a prescription for disaster! missed this webinar by CSO Insights, so I did not get all the details from Jim and Barry = but the facts in their email were scary indeed. believe it’s time to take some of that money you were going to use to hire salespeople and instead invest in BtoB demand generation  with companies like Find New Customers. Unless something changes, a LOT of salespeople will miss quota in 2012. CSO Insights.

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LinkedIn Launches Company Follow Button (How to Add It Now)

Hubspot

Looking to generate more followers for your awesomely optimized LinkedIn Company Page ? (It is awesomely optimized, right?) This morning, LinkedIn made it just a little bit easier to generate company followers with the launch of its new follow button. No navigating to the LinkedIn website required! And yes, you should want some more followers. 69%) and Facebook (.77%). It's easy!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How One Comic Genius NewsJacked the Entire 2012 Oscars

Content Marketing Today

Sasha Baron Cohen Grabs the Spotlight with Only a Beard, a Uniform, 2 Pretty ‘Security Guards’, and the ‘Ashes’ of Kim Il Jung. Comic Genius Becomes PR Genius, Too. Cohen displayed not just comic genius, but PR genius well. He may not have read David Meerman Scott’s great book, Newsjacking , but he could well have been a case study. Funny or rude is beside the point.

The iPad and the False Distinction Between Consumption and Creation

B2B Memes

Listening yesterday to Leo Laporte’s podcast, This Week in Tech , I was reminded how technology is constantly befuddling those who believe in a clear distinction between content consumption and creation. Midway through the show (at about 1:09), discussion turned to how Adobe will soon be releasing Photoshop for the iPad , and how Microsoft is expected to do the same for its Office suite. Of course.

SEO is Only One Part of an Integrated Marketing Strategy

Biznology

People are constantly using the Internet. Whether they are browsing from a desktop computer, laptop, smart phone, or tablet, the Internet is always “on”. When people are looking for information and researching products and services, they turn to the Internet. More specifically, they turn to the search engines. If a searcher has never heard of you before, they will be less likely to click.

20 Fresh Stats About the State of Inbound Marketing in 2012

Hubspot

HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. The study includes data and insights about marketers' costs, budgets, lead quality, and priorities. Here, we'll reveal some of the most interesting statistics from the report. 10 Graphs from the 2012 State of Inbound Report. Tweet This!

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

SEO FYI: 9 Tips for B2B Website Lead Generation Improvement

B2B Ideas @ Work

The B2B website home page plays a major role in lead generation and positive return on marketing investment. B2B marketers must drive qualified visitors to the website and convert them to qualified leads with a persuasive call-to-action. Visitors can then access an offer by providing contact information on a landing page. These conversions can then be nurtured with marketing automation and passed on to sales for further follow-up and ultimately converting to new customers. To evaluate the effectiveness of your home page, review your web analytics often. Constantly updated content.

Fueling Your Inbound Marketing Strategy: Staff and Budget

Modern B2B Marketing

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? Success with inbound marketing will not happen by itself. baseline of random acts of marketing punctuated by bursts of short-term activity won’t cut it. 25 to 1,500 employees) to fuel your efforts. Thanks to Kuno Creative for inspiring this list.

How To Cold Call A Sales Executive

Sales Prospecting Perspectives

Cold calling can be hard enough, never mind cold calling into sales prospects who are professionals in the very process you are trying to engage them in. As in any other role, sales professionals have business challenges just like any IT, finance, marketing, or HR exec. have made cold calls into marketing, IT, education, engineers, finance, even scientists.

What everyone needs to know about content

Sazbean

If there is one theme that resonates on this blog, it’s  Content. My definition of content, as it relates to Content Marketingis; the message we share in order to attract the right people’s attention and then earn their interest, to their betterment and the development of our company and personal brand. Content is going to be extremely important in 2012 with Google changing its algorithm and with people looking at ways to create a strong presence on platforms that continue to change, like Facebook, Twitter, Linkedin and Google+. Great content is the one constant! News & Notes

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

This is the week that was: Is the world ready for change?

Earnest about B2B

While we are treated to one day of glorious sunshine in London, and share stories from a very Earnest night out; we look back on a week in which all the talk was about the Pinterest craze swooping the internet. Amid all the pinning, however, we managed to dig out the best blogs, articles and resources to keep you knowledge thirsty B2B marketers going for another week. CIO.co.uk Only time will tell.

This is the week that was: Is the world ready for change?

Earnest about B2B

While we are treated to one day of glorious sunshine in London, and share stories from a very Earnest night out; we look back on a week in which all the talk was about the Pinterest craze swooping the internet. Amid all the pinning, however, we managed to dig out the best blogs, articles and resources to keep you knowledge thirsty B2B marketers going for another week. Technology and marketing budgeting of the week: Since the economy rudely came and ruined the party bankers were having a few years back, a bright light has been shone on what goes on behind closed doors in these organisations.

INFOGRAPHIC: Guide to Social Media Success

Client Bridge

From Simply Business, here's an infographic flowchart for business owners implementing a social media strategy. Click image to open interactive version (via Simply Business ). View Original Article

Red Zone Response Plan for Inbound Quote Requests

B2B Conversations Now

This is a special post for LeadLifter clients currently using our EchoQuote™ lead capturing solution who want to maximize their marketing and sales results. My thanks go out to dozens of contributing customers that have helped us design and shape this process. What is a Red Zone Response plan? Do you have a formal process for how to handle incoming B2B leads from your website or blog?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Red Zone Response Plan for Inbound Quote Requests

B2B Conversations Now

This is a special post for LeadLifter clients currently using our EchoQuote™ lead capturing solution who want to maximize their marketing and sales results. My thanks go out to dozens of contributing customers that have helped us design and shape this process. What is a Red Zone Response plan? Do you have a formal process for how to handle incoming B2B leads from your website or blog?

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Red Zone Response Plan for Inbound Quote Requests

B2B Conversations Now

This is a special post for LeadLifter clients currently using our EchoQuote™ lead capturing solution who want to maximize their marketing and sales results. My thanks go out to dozens of contributing customers that have helped us design and shape this process. If you are not an EchoQuote™ user, many of these concepts still apply because the goal of responding quickly to website visitor requests should be a goal for every B2B company. What is a Red Zone Response plan? Do you have a formal process for how to handle incoming B2B leads from your website or blog? We are all consumers.

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