Wed.Feb 22, 2012

Agile B2B Copywriter

Trending Sources

Five insanely simple ideas to make your next presentation sizzle

grow - Practical Marketing Solutions

By {grow} Community Member John Thomas. Creating effective PowerPoint presentations is a skill that is rarely ever taught, but somehow we’re all expected to create dazzling presentations. Though, as we all know, it rarely ever dazzles. It’s not even the only game in town anymore. Apple’s Keynote has earned staunch support from the design community. So what’s a novice presentation designer to do?

Revenue Growth by Choice and The Buyer Orbit

Tony Zambito

Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Growth is getting harder and harder to come by.  Buyer behaviors are shifting yet we know only a fraction about this shift.  One emerging insight is that of buyer choice.  that orbit them. 

How to: Mapping Content to the Buyer’s Journey

It's All About Revenue

by Joe Chernov | Tweet this Below is the deck I presented at the Online Marketing Summit a couple weeks back. It’s called “ From Content to Customer ” and it focuses on the nexus of B2B content marketing and demand generation. Huge thanks to partner JESS3 for the creative genius. They are either denim or Dockers. This deck brings those disparate worlds together. View more presentations from Eloqua.

Grow Your Google+ Business Page with the Power of Sharing

WindMill Networking

Our moms and our kindergarten teachers told us again and again: “ It’s nice to share! ” But why? How does sharing make things better? Before long the smartest kids figured out that sharing increased the fun. When you shared, more kids wanted to play with you. They’d stay in the sandbox longer, and they’d share their cool stuff with you. Reshare them. Google

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short

Modern B2B Marketing

by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing. Inbound marketing doesn’t drive people to action. How does marketing automation fit in? . Always a good idea.).

5 B2B Social Media Questions to Ask about LinkedIn Answers

Social Media B2B

B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. It is usually through a combination of optimized profiles, company updates and providing value in Groups. Another component of their success is the mastery of the LinkedIn Answers feature. How Do I Ask a Question? How Do I Answer a Question?

Why Marketing Outsourcing is Growing So Quickly

Fearless Competitor

In a recent blog post, we reported on the rapid growth of marketing outsourcing.  link]. That post showed that marketing outsourcing, which not mainstream yet, is growing very, very fast. Why are companies looking to hire outside talent for demand generation, content marketing, lead nurturing, lead scoring, social media marketing, etc.? Take Our Poll. To understand why, we need to contrast the process of hiring talent vs. the process of outsourcing. Sort through hundreds of resumes. Struggle to narrow it down to 2-3. Conduct phone interviews with HR. Cut to final 2. Invite 1 or 2 to visit HQ.

B2B Marketing, Meet the Law of Attraction

B2B Marketing Traction

It’s no Secret that the Law of Attraction gets us what we want in our personal lives. But does it apply to business-to-business marketing? You bet it does. And social media has a lot to do with it. To be successful on social media platforms and on the Internet in general today means that you have to provide content about the value of your business and services. What do they want and need?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Use Internal Linking to Improve Your Website's SEO

Hubspot

Great content and attracting inbound links are major elements of your SEO strategy. If you’ve created an exciting blog post or ebook, you’ll naturally want to work on making sure that you are driving as much traffic to it as possible. Why Internal Linking Is Important. Remember that a search engine’s ultimate goal is to surface the very best few pages about a topic on the web.

How to Find New Customers – the superb, classic and free white paper

Fearless Competitor

Lead Generation Made Simple – and a true classic. How to Find New Customers. Looking for improved business results in 2012? Need to grow market share and profits? Here’s the white paper everyone’s raving about. How to Find New Customers. There is so much being written about demand generation, but most of it doesn’t make demand gen simple to understand. Lead Generation expert.

Why Every Business Blog Needs Evergreen Content

Hubspot

When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. What Is Evergreen Blog Content? But we're talking about the web here, right? Why Evergreen Content Is Crucial.

How to Use Content to Drive Referrals and Upsell Customers

Sazbean

Marketers are often hyper-focused on lead generation. And rightfully so — it’s our responsibility to make sure the business has a pipeline fat with juicy, qualified leads. But when Marketing leaves upselling and driving referrals to Sales and Account Management, as it so often does, it eliminates the possibility of using the inbound content it’s constantly creating to drive more revenue from its existing customer base. Your customers are an untapped vein of new revenue. Segment Your Email Sends to Include Messaging for Customers. News & Notes

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Never Ask for Referrals This Way

Jill Konrath's Fresh Sales Strategies Blog

In today's never-ever post, Joanne Black , author of No More Cold Calling , shares a critical mistake that salespeople make when asking for referrals. And, as the Queen of Referral Selling, she shares what does work too. __. Salespeople should never ask, “If you know anyone who could benefit from my services, please let them know.” Your Turn?

Social Media Week Highlights

Marketing Edge

Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of social media. Blog Post marketing social media #SMW @SMW12 social business social media week

The Pros and Cons of Form-Free Content (And Which to Choose)

Hubspot

There's one thing that absolutely all excellent inbound marketers have in common. Can you guess what it is? It's that they are all remarkable content creators. That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis. The Benefits of Form-Free Content. Why is that a good thing? What's the point?

The Pinterest Success Formula

Manhattan Marketing Maven

Pinterest, the virtual pin board, tickler file and scrapbook, has come out of the woodwork two years after launching and captured the attention and the traffic of 10 million unique users and generated approximately 1 million pins almost overnight. The average user is a woman who spends 15 minutes per session on the site.    According to RJ Metrics, Pinterest engages users two to three times more efficiently than Twitter did at a similar point in its history. Eight weeks after signing up, 40-60 percent of users are still pinning.   Newness.   Familiarity.   Press.

WOM 2

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Your Niche: The First Step to Networking Success

Sales Lead Dynamics

In Seven Rules for Effective Networking , I argue that a successful networker must be: Distinctive. Strategic. Systematic. Responsive. Prepared. Helpful. Thankful. But behind “Distinctive” and “Strategic” is the most important building block of all: your niche. well defined niche is the essential first step. It drives what you say, where you network and with whom. What is a Niche? Profession.

CPA 2

Your Niche: The First Step to Networking Success

Sales Lead Dynamics

In Seven Rules for Effective Networking , I argue that a successful networker must be: Distinctive. Strategic. Systematic. Responsive. Prepared. Helpful. Thankful. But behind “Distinctive” and “Strategic” is the most important building block of all: your niche. well defined niche is the essential first step. It drives what you say, where you network and with whom. What is a Niche? Profession.

CPA 2

Your Niche: The First Step to Networking Success

Sales Lead Dynamics

In Seven Rules for Effective Networking , I argue that a successful networker must be: Distinctive. Strategic. Systematic. Responsive. Prepared. Helpful. Thankful. But behind “Distinctive” and “Strategic” is the most important building block of all: your niche. well defined niche is the essential first step. It drives what you say, where you network and with whom. What is a Niche? Profession.

CPA 2

INFOGRAPHIC: The Inbound Marketing Process

Client Bridge

From Hubspot, here's an infographic about how to generate leads from a website. The Inbound Marketing Process Infographic. From: IMPACT Branding & Design. View Original Article

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Content Marketing Tools Series #1 Animoto

Connect the Docs

sandeep. Normal. sandeep. 1. 1. 2012-02-22T06:16:00Z. 2012-02-22T06:17:00Z. 2. 21. 6. 12.00. Clean. Clean. false. false. false. false. EN-US. MicrosoftInternetExplorer4. Animoto : An. interesting Video based Content Marketing Tool. About Animoto. Animoto is an interesting content marketing tool for creating video pieces from photos, video clips, and music. So how does Animoto work? Easy sharing.

Holiday Spending Delivers Q4 Gifts to E-commerce Sellers

Biznology

Image by Getty Images via @daylife. The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers. Recording increases from 14 percent on Free Shipping Day to 26 percent on Black Friday, online sellers generated sales from $500 million on Thanksgiving to almost $3 billion during the entire week of Christmas. billion in online sales.

Social Media Week Highlights

Marketing Edge

Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of social media. marketing social media #SMW @SMW12 social business social media week

Achieve Your Marketing Goals with App Builder and Theme Templates

SnapApp

The Product team here at SnapApp is constantly soliciting feedback from our prospects and customers about what they want our marketing platform to do for them. We get a lot of varying responses, but there are two we consistently hear time and again: I want to add features to my app that will help me achieve " X" marketing goal. Set Your Campaign Goals. Change your mind? Get Twitter Followers.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

B2B Marketing: Personal Relevance & Buyer Behavior

B2B Ideas @ Work

ELM: The Elaboration Likelihood Model (ELM) suggests that a fundamental key to the art of persuasion lies in a person’s cognitive elaboration on the issue at hand. According to the ELM, personal relevance is an important factor in motivating people to cognitively elaborate on an issue. Thus, finding a message that achieves personal relevance is very important. ELM in B2B: WhichTestWon.com conducted a great case study that illustrated not only the power of personal relevance, but how it can be influenced by design. And I would argue that it is simply a design preference.