Wed.Nov 23, 2011

Agile B2B Copywriter

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Dialogue vs. Monologue: Six New-Media Principles, No. 1

B2B Memes

As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Today’s principle is based on the importance and power of conversation, reflecting new media’s emphasis on dialogue rather than monologue. We ignore it at our peril. But that’s the challenge.

5 Ways to Turn Social Customers Into Brand Ambassadors


With the advent of social media channels, customer service has forever changed. Consumers are no longer willing to sit and listen to classical music on hold. In today’s age of hyper-responsiveness, customers expect instant responses from support reps on very public online platforms. Instead of shying away from social media, smart businesses will leverage their social channels to spread a positive brand reputation, to connect happy customers and to step up their customer support efforts. Consumers aren’t eager to blast negative messages about your company – unless your brand is unresponsive.

B2B Marketing Trends I’m Thankful for

B2B Marketing Traction

There are two major developments for B2B marketers I’m thankful for. One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. Citizen Marketing and Social Media. Measuring Marketing Results is More Accurate.

8 Technologies Marketers Should be Thankful For

It's All About Revenue

by Andrew Moravick | Tweet this Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some technologies they should be thankful for as well. So as you get ready to carve the turkey and pass the mashed potatoes, we outline 8 technologies marketers are grateful to have in their arsenal. Customer Relationship Management (CRM) Systems. Imagine everyone you have a personal or professional relationship with sitting down at one table for Thanksgiving – admittedly, it’d probably be a pretty big table. Email.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

11 Ways to Totally Screw Up Your Inbound Marketing


There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. But no matter how many things you're doing right, those efforts can be quickly cancelled out by forgetting about the fundamentals. Before getting to work on your next inbound marketing campaign, make sure you're not setting yourself up for dismal results by ignoring some of the inbound marketing musts.

Happy Thanksgiving from Find New Customers

Fearless Competitor

Find New Customers wishes you and yours a happy and healthy Thanksgiving holiday. This blog is taking a few days off and Mad Marketing TV does not publish on Thanksgiving. It returns on Thursday, December 1st. However, our annual Lincoln Thanksgiving address runs tomorrow. and every Thanksgiving). To all clients and friends of Find New Customers, Happy Thanksgiving!

The top 50 in sales lead management: Whom do you pick to be on the list?

Fearless Competitor

Don’t miss your opportunity to vote for your top three candidates to be among the “50 most influential people in sales lead management” in 2011. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time ( UTC-8 ) on Wednesday, November 30th. Both members and non-members can vote. link]. Happy Thanksgiving! Demand Generation

Infographic of the week: The demographics of location-based technology users

Ad Your Comment Here

Coming to us from Flowtown and Column Five : “Advancements in social media and technology have allowed us to perform special functions with our mobile devices in relation to our location. A study conducted by the Pew Research Center found that more than a quarter of American adults use mobile or social location-based services. Who are these users?” ” Related articles.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

7 Major Landing Page Mistakes to Stop Making Today


You know that using landing pages is a crucial part of effective lead generation. And yet, you don’t seem to be generating leads quite as effectively as you’d like to be. So what are you doing wrong? Here are 7 common mistakes that could be keeping your landing page conversion rates from reaching their true potential. 7 Common Landing Page Mistakes. The form is below the page fold.

Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part 2

B2B Lead Generation Blog

Tweet In my post earlier this week , I outlined the challenge presented by SiriusDecisions’ Demand Waterfall taxonomy, specifically with the phrase “Marketing-Qualified Leads” (MQLs). Another problematic phrase is “sales-accepted leads.”. Often, funnels leak the most during the handoff between sales and marketing. Invariably, marketing blames sales and sales blames marketing. What do you think?

5 Mobile Innovations to Motivate the B2B Marketer

Modern B2B Marketing

by Maria Pergolino. More tools are available to forge a path on this new frontier. The era of mobile access is here. Our lifestyle has become mobile, thanks to nearly universal hand-held devices. How people consume media has been fundamentally changed and with it, so must B2B marketing and business practices. But it can be difficult without the right apps. Mobile Payroll. Seesmic Social. ShoutOUT.

This is the week that was: The death of the tagline?

Earnest about B2B

As we start gearing up for party season here at Earnest with the B2B Marketing Awards and our very own Christmas bonanza just around the corner, we look back at a week of provocation, u-turns and fancy footwork. The Eurozone enjoyed its new role as world economy trouble maker, speculator Warren Buffett finally decided to get into tech stocks, and Burlusconi relied on the likes of Ronaldo and George Clooney to save himself from the slammer. Fortunately, we also found time to gather the crème de la crème of B2B marketing online just for you… Content reformat of the week. So there.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

11 Safeguards to Prevent Business Blogging Embarrassment


You just wrote an awesome blog post. It's well researched, it will help your audience, and the tone is spot on. The excitement to get it on your site is so overwhelming, you scurry over to the 'publish' button and hover over it, about ready to push. Don't make another move. 11 Things to Do Before Publishing a Blog Post. Did you do your linking? Did you optimize the content? Maybe some leads?

4 Ways to Optimize Content for the Economy-Focused Buyer in 2012

The ROI Guy

Businesses entered 2011 with optimism that an economic recovery was at hand and anxiously put plans in place for much-needed new projects, a return to growth and innovation. As we know, 2011 is best characterized by the recovery that never came. The Greek crises and European woes, U.S. debt downgrades, and budget conflicts all conspired to put a damper on the year and set a pessimistic stage for 2012. Read this compelling Content Marketing Institute article to learn how the continued economic troubles drive our content marketing & sales enablement predictions for 2012: [link].

How SEO can Help You Win More Customers and Make More Revenue

Tomorrow People

What are Britain’s businesses missing when it comes to SEO? The London Vice President of Google recently made a big claim. He said that growing companies can go global in several weeks, simply by exploiting the power of the internet ( Source: The Daily Telegraph ). So if the internet does indeed offer so much scope for development why are so many companies still missing out? After all, some 65% of UK companies are spending more than £5,000 on SEO marketing each year ( Source: UK SEM Benchmark Report 2011 ). So what can British companies do to win more with SEO? Add a strategy.

10 Things About Operating A Teleprospecting Firm To Be Thankful For

Sales Prospecting Perspectives

It's that time of year where every blogger in the universe posts what they are thankful for, or tries to work what they do into a Thanksgiving meal metaphor. Given my general lack of creativity I LOVE THIS TIME OF YEAR. I love it because I can do a top ten list of things I'm thankful for. This has been a banner year for AG so I have much to be thankful for. I consider myself a lucky man to be a member of this team and to truly enjoy what I do. Without further adieu, here are the top 10 Professional things I'm thankful for this year. You send us prospecting lists written on napkins. Keep it up.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

4 Ways Marketing Automation Will Shorten Your Sales Cycle


Successful inbound marketing is about more than just driving traffic to your site and converting it into leads. What happens to those leads after they become part of your database? If the answer is "nothing," or "they get contacted by the sales team," then your inbound marketing strategy needs some serious marketing automation love. 4 Ways Marketing Automation Shortens the Sales Cycle.

19 Signs Your Social Media Approach Might Suck

The New Strategist

You’ve seen them out there. You’ve shaken your head in disbelief. You’ve vowed never ever to be like them. And yet, every now and then, even for just a brief fleeting moment, we all have done at least ONE of these things that drive us nuts when we see other people do them. So sit back, sip your coffee, go through this list, have a laugh, and hopefully you’re not guilty of too many of them. Enjoy!