Agile B2B Copywriter

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Three Tips for Easy Editorial Calendars

Agile B2B Copywriter

Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone. Whether it’s because planning content is overwhelming or because it’s viewed as administration, many marketers skip this step. And I have to admit, it’s tempting. Title.

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SEO or Gaming the System?

Agile B2B Copywriter

Tweet Wow. This week has been a crazy one for SEO news. By now, you’ve probably heard the news that JC Penney was outed by the NY Times for engaging in black hat SEO techniques to improve their rankings prior to the all-important Christmas buying season. First, shame on JC Penney. I’ve heard all the “but we didn’t know” arguments and seen how the firm involved was promptly fired. Time will tell.

K’s Top Five for the Week – March 20

Agile B2B Copywriter

Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. Match your content to your goals and to your customer’s interests. Finally, content creation isn’t easy. It isn’t quick.

K’s Top Five for the Week – March 6

Agile B2B Copywriter

Tweet This week’s top five list focuses on two elements of your marketing mix. First, email marketing. It’s far from dead, but the results you get can change dramatically depending on your approach. This week’s first two picks show how email marketing is about more than the email and whether it’s considered to be interruption or welcome is all in the list. What to create. How far to explore it.

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Lead Generation Checklist

The Science of Email Marketing

Agile B2B Copywriter

Tweet While I don’t deny that marketing has an element of art to it, I’ve come to believe it is more a science than an art. I’ve also come to believe if more marketers practiced marketing as a science they (and their companies and bosses) would come out farther ahead. Because it’s not like the old days when the only thing you could measure was direct mail (which is one of its enduring charms.)

K’s Top Five for the Week – February 6

Agile B2B Copywriter

Tweet Hi everyone, As you can see I’m back to posting again this week. Sorry it’s been so long. I’ve rounded up five articles that I think you’ll find helpful for this week’s top five. Two handle social media, while the others focus on some email marketing science, website performance, and how to test your value proposition. Do you find these weekly roundups helpful? Thanks! loved this post.

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K’s Top Five for the Week – April 17

Agile B2B Copywriter

Tweet This week’s list of picks has some good tips for helping you make the most of your content marketing program. There’s tips on how to choose the right content for your business and how to keep that content in tip-top shape. I’ve also got some posts on how to improve your B2B social media effort, and the impact some good stories can have on making your content more engaging. Tweet This!

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K’s Top Five for the Week – March 27

Agile B2B Copywriter

Tweet This week, my list of top five picks focuses on how to help you improve your content. The first pick is a link to an excellent webinar which showcases how a B2B telecom company used content marketing strategy to dramatically improve their lead generation and lead nurturing campaign results. Let me know what you think, and if you have some other great content to share leave it in the comments.

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B2B Marketing Trends for 2016

K’s Top Five for the Week – February 20

Agile B2B Copywriter

Tweet This week has been another busy one in the world of marketing. Of course, you’ve probably seen the big SEO story about JC Penney engaging in black hat tactics. But all of the posts around that story weren’t the only interesting things happening. There’s also advice on how to know when your marketing needs a makeover and how build a great sales-win story. Enjoy! by @savvy_b2b. Tweet This!

K’s Top Five for the Week – February 13

Agile B2B Copywriter

Tweet Hope your week was a good one! Mine was certainly busy. attended a couple of excellent webinars that kind of reinvigorated me and gave me some food for thought. This week my top five picks hit everything from mobile marketing to marketing mix to why your customers are avoiding you when you try to reach them. Take a look and let me know which pick you like the best. Check it out. Tweet This!

K’s Top Five for the Week – December 23

Agile B2B Copywriter

Tweet I’m getting ready to take a week off for the holidays. Hope you are able to do the same! It’s a great time of year to be with family and remember the things in life that are truly important. Before you rush off to eggnog and mistletoe, I wanted to share with you my top five picks for this week. It’s been an exciting 2010 and I’m sure 2011 will bring much more to learn and share. Tweet This!

Why Blog Comments Matter

Agile B2B Copywriter

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. B2B Marcom Online Copywriting Social Media Marketing Tips and How to Website Copywriting social media marketing

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Four Steps to a Successful Guest Blogger Program

Agile B2B Copywriter

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. B2B Marketing Content Marketing Social Media Marketing Website Copywriting social media marketing

2 Parts of a Case Study You Should Never Skip

Agile B2B Copywriter

Tweet You already know case studies are marketing gold. In fact, Eccolo’s recent survey of technology buyers and influencers showed nearly 80 percent of respondents said case studies were moderately to extremely influential in their buying decision. Now you’re ready to start preparing for next year by getting some new case studies for your company. That’s great! The Problem Solving Process.

6 Keys for Creating Compelling White Papers

Agile B2B Copywriter

Tweet In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. What was at the top of the list? White papers. Of course not all white papers are created equally. Done poorly, white papers can do more to make you look bad than influence your prospects to buy. And that’s ok. might see it.

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How to Use Analytics to Help Your Blog

Agile B2B Copywriter

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Online Copywriting Tips and How to Website Copywriting

The B2B Demand Gen Marketing Playbook

Who Should Blog for Your Company?

Agile B2B Copywriter

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. B2B Marketing Content Marketing Social Media Marketing Tips and How to social media marketing

How a Blog Improves Business Credibility

Agile B2B Copywriter

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. B2B Marketing Content Marketing Online Copywriting Website Copywriting

Why Quality Content Matters

Agile B2B Copywriter

Tweet Today's  post from the Chamber of Commerce features advice on why quality content matters. Writing for the Web is a particular science all in itself. The rules regarding things like SEO are constantly changing and businesses must evolve in order to best market themselves. One thing is consistent, however – quality of content is vital. Adding quality content is another. Blogs. Articles.

The Small Business Social Media Advantage

Agile B2B Copywriter

Tweet Today's  post from the Chamber of Commerce features advice on how small businesses can use social media to their advantage. Social media is so widely used that some would argue it is becoming ineffective. If every company implements a social media strategy, is it really advantageous? In a word, “yes.” Consumers have not yet tired of social media outlets and are not even showing fatigue.

A Content Formula for Complex B2B Organizations

K’s Top Five for the Week – December 10

Agile B2B Copywriter

Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. There’s also a nice post that talks about how much marketing has changed over the last few years. It’s a change driven by content marketing and shifting the focus from push to pull. Enjoy! There’s no doubt about it.

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K’s Top Five for the Week – December 3

Agile B2B Copywriter

Tweet This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore. It’s a must-have. And whether you’re an old content marketing pro or just getting started, this week’s top five list will have something that will help you stand out. Enjoy! The title says it all.

K’s Top Five for the Week – November 19

Agile B2B Copywriter

Tweet This week my top five picks feature three articles about how to improve your website. Whether its calls to action, landing pages, or making your site mobile-friendly, you'll find something to help your web marketing efforts. The last couple of picks feature information that can help improve your B2B marketing processes. Hope you find something you find helpful. Until next week! Tweet This!

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K’s Top Five for the Week – November 12

Agile B2B Copywriter

Tweet It’s been an amazing week of indian summer here. It doesn’t feel at all like November, but that’s all about to change…. While enjoying the amazing warm weather, I’ve read some great case studies this week. I put those at the top of the list because it’s always fun to see the real results someone got from changing their approach. Hope you find something you like. Until next week! Take a look!

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Six Key Steps to Successful Marketing Automation Adoption

K’s Top Five for the Week – November 5

Agile B2B Copywriter

Tweet Sorry for the long absence! As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. I’m happy to report I’m finally finished, and the new site is working beautifully. Plus it’s a dream to maintain and update. So this week I’m back on track with a top five post and next week I’ll be back with some fresh new content as well. Hope you find them useful.

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3 Ways to Get the Most from Case Studies

Agile B2B Copywriter

Tweet What’s one of the most valuable pieces of collateral you can have in your B2B marketing toolkit? Case studies. Customer stories. Success stories. Whatever you like to call them, they’re marketing gold. And survey after survey shows customers value them. Take Eccolo’s recent survey of technology buyers and influencers. Here’s three ideas on how to do exactly that. #1: Be Strategic. Tweet This!

K’s Top Five for the Week – October 1

Agile B2B Copywriter

Tweet Boy the weather has turned here in Ohio over the last week. Talk about going from the dog days of summer to fall-time breezes! But I was ready for the change. If you want to change some thinking and turn assumptions on their head, I’ve got a couple of posts for you. Check out the first two on the pick list. All are great reads. Until next week! Are B2B Marketers Shooting for the Wrong Target?

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B2B Technology Marketers Find Out What Works

Agile B2B Copywriter

Tweet Last week Eccolo Media released the 2010 B2B Technology Collateral Survey Report. This survey gathered preferences of 500 U.S.-based based respondents who were influencers or decision makers on a technology buy. And here’s what they shared…. Brochures and data sheets are the most frequently consumed content (83%). White papers are the most influential content. The number one disappointment?

8 Ways to Create More Effective Lead Generation Programs

K’s Top Five for the Week – September 24

Agile B2B Copywriter

Tweet This week’s top five starts with analysis of a fresh batch of research from Eccolo Media on what B2B Technology Buyers like in their collateral. It’s followed by some posts on how to be a thought leader and become a trusted expert resource. All content is meant to have prospects take some sort of action. Last, but not least, see some metrics on the impact of Google Instant. Until next week!

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3 Reasons Why You Need a Creative Brief

Agile B2B Copywriter

Tweet When you think “creative brief” you may automatically think “ad agency.” And that’s ok. Creative briefs are well within the traditional stomping grounds of agencies. Many won’t start a project without one. Interestingly, while clients seem happy to provide key project information for a creative brief, they often look at it as an agency product. It’s not. Even if it’s an internal project.

Moving Location…

Agile B2B Copywriter

Tweet Just a quick note to let you all know that I won't be posting again until late next week. I'm in the process of moving my website and integrating it into WordPress so for simplicity's sake I'm not going to add any new content until that process is complete. Thanks for your patience and I'll be back next week! Kristina. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Post on Google Buzz. Add this to Google Reader. Share this on LinkedIn. Email this to a friend? Share this on Technorati. Tweet This! Stumble upon something good? Get Shareaholic.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list is broken down by stage of the funnel. This could be a “contact us” form or a form to download gated content, such as an ebook. Brand campaign.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads