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Infographic of the Week: Unique US Audience Composition Index to Social Networks and Blogs [INFOGRAPHIC]

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For this week we looked at the statistics behind what demographics are using and viewing social media and blogs. According to Neilsen a quarter of the time we spend on the internet is on blogs or other kinds of social media. 40% of these people using social media are accessing it through their cell phones. Check out the infographic to learn more!

10 Interesting Content Ideas for You

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Creating social content requires skill, but like any skill it can be refined with some practice and tips. This month HubSpot came out with a great report on 100 Community Manager Content Ideas. We thought we’d pull a few good ones out for you, below. Do A survey with Survey Monkey Among your community members and create an infographic based on the results. Relate your how?to Related articles.

Infographic of the Week: The NEW Marketing Trifecta [INFOGRAPHIC]

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For this week’s infographic by Flowtown, we take a look at the digital space of marketing. Check out how companies are utilizing Mobile Devices, Social Media, and Email to promote themselves. Infographics social media infographic infographic of the week Marketing

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Bernie Fine, Communications, and PR Crisis Management

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In case you hadn’t heard, we’ve been dealing with a… well…little PR issue at Syracuse University. Yes, our Assistant Basketball coach was accused of child molestation – what every single campus across the country – including ours – was breathing a sigh of relief that we didn’t have to deal with in the wake of Penn State. You should definitely read it.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Your Outposts: Going from centralized to a “decentralized federation”

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The other day I read a good post in AdAge (written by Michael Scissons) on some really important insights that he and his firm found after digging deep into Facebook data. One of those insights in particular struck me: Local pages drive 36% better results. “…the data shows that local Facebook pages perform 36% better than global ones. with a solid strategy of course!].

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Infographic of the Week: Word of Mouth Marketing Offline and Online

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We don’t realize how truly important word-of-mouth marketing is, but it is one of the most effective ways promote your company. potential consumer is much more likely to utilize your services if they are referred to you by a friend. Check out how word-of-mouth marketing relates to social media in our infographic of the week by the Word -Of-Mouth Marketing Association!

3 Old and Basic Social Media Tenants to Remind Yourself of Today

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In the past few months, I’ve heard a few generalizations made about social media that have me thinking back several years to when the field was coming alive and we were all trying to figure out this new space. Comments like “social media is an open forum” (yeah, but… ), “community is number one” (it may be, but…). While Sure, but why use it? Of course!

Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator

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The first point Dan makes, Coordination Across Campus, is one of particular interest to me: “While social media roles are often housed in a central marketing or communications office, it’s imperative that social media managers have strong relationships with departments across campus and that they keep up constant communication.&#. …does it? That’s value out the door.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Infographic of the Week: Understanding Viral Content Marketing

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Voltier Digital takes a top level look at what “going viral” is all about. There’s a science behind virility, and many factors that influence how far and wide a piece of content might be able to spread.   In this infographic, they walk through some of the factors influencing virility directly, and hopefully give some food for thought as you construct your next viral! Don’t plan on printing it out though, it’s a looooong one. Infographics Information graphics Marketing Viral marketing voltier digital

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Happy Halloween!

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From all of us at Other Side Group! Happy Halloween! . Branding Random Thoughts halloween Other Side Group pumpkin

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2.5 Minutes Interview with Kate Brodock at #sxsw

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From March 11 through 15, genConnect.com was on-site in downtown Austin, TX conducting personal interviews with speakers slated to appear at SXSWi.  I was honored to be interviewed among a wonderful list of other interviewees, including Tim Draper ,  Valeria Maltoni , Elisa Camahort Page , Craig Newmark , Laura Fitton , Aaron Strout , Guy Kawasaki , Rick Murray , Tim O’Reilly , Liz Strauss , and many many more. video platform video management video solutions video player. Check out more great videos over at genConnect.

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Infographic of the Week: A Visual Guide to SEO [INFOGRAPHIC]

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We all know what Search Engine Optimization is (…or maybe we don’t). BUT, regardless, we have found the infographic to fix all of that! Check exactly how SEO works and what it can do for you! Thanks BloggingPro! By: BloggingPro. Uncategorized Marketing SEO SEO explanation

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

How Marketers Are Using Social Media to Grow

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2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. report produced by Social Media Examiner found that the overwhelming majority (93%) of businesses indicated they were employing social media for marketing purposes.  How much time is being spent on social media? 58% of marketers are using social media for 6 hours or more. Related articles.

Person-brands + Social CRM = Personal Relationship Management

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I just came across an old post I had starred from last May, “ Macro Trends to Watch &# from Edelman Digital.  I had sent the post to myself with a note that said “Social CRM –> Personal CRM.&#. I’m so happy I came across this – it fits perfectly into what we’ve been talking about with the rise of the person-brands.  Related articles. What is Social CRM?

Social media, journalism, personal branding and value. What does it all mean?

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How does opinion fit into the world of social media for business, communication, journalism… publishing in a digital world where information – facts or opinions – can be made public in a matter of seconds? It depends on what type of opinion you choose to share and how well you present it. But how far do those human feelings need to go? 

Infographic of the Week: The State of Social Media and Web Analytics in Higher Ed [INFOGRAPHIC]

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For this week we look at how admissions offices and potential students utilize social media for giving/getting information. Look at this great infographic via @stewartfoss at higheredexperts.com. By: Stewart Foss. Higher ed Infographics infographic infographic of the week social media

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The Role of a Social Media Communicator During a Crisis: A conversation with @Chrisbrogan

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Chris Brogan brought up a good question on his blog earlier today – using myself and our SU social media team as an example.  ”What’s the role of a social media communications team during a crisis situation like alleged sex abuse scandals? One role I played was to make sure my team had direction in terms of how we should be moving forward as the day progressed. Cheers, Kate.

Infographic of the Week: The Daily Deal Divide [INFOGRAPHIC]

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We cover a alot of online marketing, but have yet to deal with the online daily deals that are oh so popular these days. Are these companies here to stay or is this just a bubble waiting to burst? Check out this infographic! via BuySellAds.com. Infographics daily deals infographic infographic of the week online marketing

10 Key Digital Media Happenings to Get You to the End of the Week

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#BWENY Session: The Future of Content Curation

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Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. There’s no overwhelming narrowness to curation. FH: Eric, when you moved to HuffPo, what was your experience? EH: Today, you’re one link away from another story. FH: Ed, Why Paper.li?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Who would each Social Media platform be if they were a Super Hero?

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A great infographic on what each social platform would be if they were a super hero, from freestyle interactive. Infographics infographic social media Superhero

78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success

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Jive Software came out with the results of study yesterday of 902 US-based knowledge workers that indicated that social business is a top executive strategic imperative, and, as you can imagine, amongst millenials. Additionally, app stores are becoming more popular in business/enterprise settings, and while email may be growing, it’s not solving many of the communication issues in the enterprise. We’ve highlighted many of the key findings of the report below. Check out the nice infographic that Jive put together to highlight some of the data also. Let us know your thoughts below!

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[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media

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I’ve gotten a late start on my last issue of Harvard Business Review, which is focused on social media use for businesses.  There are, as always, some great articles in here, and because of the topic, I thought it would be good to summarize some of them for you over the course of the week. That’s the key point: You can’t just dabble in social media.  Fairly compelling, no?

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Infographic of the Week: Top 20 Social CMOs [INFOGRAPHIC]

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These companies use social media to promote themselves, but how social-friendly are the people in these companies. Take a look at the CMOs of Major Fortune 500 companies and how “social” they really are. Thanks @MarkFidelman and @HenryMin. Educating Infographics Modern Business CMOs fortune 500 infographic infographic of the week social media

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

#SXSW panel: The Steroid Culture of Social Media: You use? #sxswsteroids

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This is a little late to get up, but better than nothing!  I saw a few good panels down at SXSW, but one of the more notable ones (ok, my favorite, both for content and format) was “The Steroid Culture of Social Media: You use?&#   It had the following description: “Ever think about taking shortcuts to boost your numbers? The numbers that decide your end of year bonus. know you have.

Kate will join Jeff Cutler to discuss content curation at this year’s BlogWorld LA

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Jeff Cutler and Kate will be doing a joint panel discussion on Content Production at this years BlogWorld LA conference in early November. Talk details are below. Content Curation: New tools, new opportunities and new situations to consider. Whether you’re a blogger, a business or a journalist, curating content has become much easier in the past several years. You can register here.

Content Marketing Webinar with @jasonfalls with #awarenessinc

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This post has a joint goal. The first goal is to highlight some of the thoughts from Awareness Networks webinar this past week, “What No One Is Telling You about Your Content Strategy with Jason Falls.”. The second goal is to play around with Storify, and see how it interacts with blog posting. So far, I like where storify is going. We’ll see!

Kate to Keynote Beyond Social conference, focusing on personal branding

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Kate will be keynoting the Beyond Social conference in Columbus, OH at the end of the month.  The focus on the conference is blogging for business, and she’ll be focusing on the importance of personal branding as a high-profile professional. If anyone is in the area, feel free to register for the event. Conferences & Events Beyond Social Blogging for Business

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

10 Key Digital Media Happenings to Get You to the End of the Week

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