2010

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#TEDWomen and social media, with Joanna Blakely

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There was one interesting talk about social media that came out of TEDWomen concerning how social media tools may help reshape societal stereotypes that I thought I’d share. Joanna Blakely is deputy director at the Norman Lear Center.  A few tidbits from her talk: Social media tools will help us dismantle stereotypes about gender that we see in the media and advertising.

Voice: The new – and mandatory – brand component

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Conversation. Response. Bi-Directional. Engage. We’ve heard them all.  Social media marketing requires us to think seriously about these aspects of our marketing campaigns.  You must engage in bi-directional conversation and respond to your audience and engage with them when they reach out to you.  With a focus on conversation and valuable content, brands literally must talk to their customers, both in private and in public. These concepts are new anymore.  Are we taking them seriously enough? But WE’RE NOT TAKING THEM SERIOUSLY ENOUGH. It is… your Voice Brand.

Video: 24 Hours in the Life of Social Media

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Great little video we found on Reportr.net on what happens in social media over the course of one day.  The original video was done by DBA Worldwide. A Day in the Life of Social Media from DBA Worldwide on Vimeo. social media

The Voice Brand Component [Post Resurrection]

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This was a post that we originally put up this summer.  We’ve found ourselves referring to it a lot lately, so we thought we’d repost it. Conversation. Response. Bi-Directional. Engage. We’ve heard them all. Social media marketing requires us to think seriously about these aspects of our marketing campaigns. These concepts are new anymore. Are we taking them seriously enough?

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Strategy, Tactics and Flexibility

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We talk a lot about strategy here, but it’s important to think about the fact that strategy is really nothing if you don’t know how to implement it correctly.  We were working with someone a while back, an incredibly bright design firm, degrees (and good ones) up the wazoo, the smarts when you walked in that door were ridiculous.  Their problem?  They strategized, that’s it. 

Brain Zap: B2B Content, Branded Contests, Typeface, Bum Social Media Marketing and Writing Real-Time Content

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How B2B Companies Use Real-Time Blog Posts to Get Trade Media Exposure – (WebInkNow, 2 November ) When working on a fast-moving story, journalists often seek background information and quotes from experts’ blogs immediately. When you have something to say, it is a great idea to blog about it as fast as possible to get your ideas into the information mix. But things have changed.

B2B 2

5 Great Resources to Maximize the SEO of your Online Content

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B2B SEO: Content Sourcing and Optimization – Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using. How to Make SEO Friendly Copy – In the right hands, SEO friendly copy doesn’t have to sound unnatural. Note: must fill out small form for webinar access].

#High5Thursday a Women in Tech Today on Twitter!

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Brain Zap: Foursquare, social media withdrawal, and the Aha moment

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A couple of nuggets from the weekend reading… 5 Ways to use Foursquare to Promote Unlikely Brands (8 September , The Buzz Bin ):  Last week we chatted about some of the social media trends we should expect this Fall, one of them being location-based marketing.  Buzz Bin gives us a couple a ways to use Foursquare to get ahead of the game. Mitch Joel gives us a little insight.

Fall Trends: Location, Mobile and Group-buying

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Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season. The back-to-school shopping for the working professional can take many forms, but fall trends aren’t just about NY Fashion Week. Location, location, location. We know. Mobile devices.

Does a Content Production Strategy Have a Place in Manufacturing?

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It’s probably pretty safe to say that the manufacturing sector has generally been a “follower&# in its adoption of online marketing practices.  It may also feel like “content&# is hard to come by in many manufacturing settings – content that will draw people to your company, your products, your people.  Is manufacturing a content-hopeless space? Key word there? Searchable.

Back in September….

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We’re doing a mix of business travel and personal (much-needed and well-deserved) travel for the latter part of August and first part of September.  We look forward to getting back with you all in the Fall

5 Ways to Increase Engagement With Your Content

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Image via CrunchBase. recently wrote this guest blog post for EditMe , a wiki where regular people build websites. Is it you? But you could be doing more to get them to interact. So, you ask, what are some ways I can make people want to *do* stuff with my content? Way Number One: Question Them. Read more at EditMe>> Related articles by Zemanta.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

5 Tips for Selling the Value of Social Media Inside Your Company

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Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. Feel like you spend as much time trying to “sell” your own organization on the value of participating in social media as you do actually harnessing value from Twitter, LinkedIn, and Facebook? You’re not alone.

Pretty Cool: Clay Shirky to join the Meta-Activism Project Board

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As many of you know, I put a good chunk of time into “labors of love,&# and the Meta-Activism Project (MAP) is pretty near top of that list.  Related articles by Zemanta. Clay Shirky On The Internet as Methadone (observer.com). Clay Shirky talk on Cognitive Surplus (thepenguinblog.typepad.com). Does the Internet Make You Smarter? Clay Shirky/Wall Street Journal) (techmeme.com).

Thoughts on Flipboard: Content vs Social

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I’ve been using Flipboard for about two weeks now.  It’s all the buzz so I thought I’d put out a few of my thoughts on it so far. Do I like it?  Sure, it’s pretty.  Do I LOVE it?  Keep reading… What’s Flipboard? According to them , “ It’s your personalized social reader.”  So, if someone in your Twitter feed posts a link, you can view the actual link – graphics and all – in the App.

Repost: Doing Business in Boston and the Need for Constructive Action

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[This was originally posted on Today and Tomorrow , but I thought I'd repost it, as it's important to the Other Side Group and all of its colleagues in Boston.]. On Monday, Henry McCance wrote about why he moved his firm from Boston to Silicon Valley, and why Boston isn’t a good place to start a company. wrote a comment on the post, and I wanted to repost it here and break it down. It is.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Emotional Brand – it’s also important

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Emotional Brand. I’ve been thinking a lot about branding lately.  It’s because there are a lot more elements we have to be thinking about in new marketing that we may not have had to think about in such a way or to such an extent before. A few weeks ago it was on the Voice Brand.  Closely related is the idea of your Emotional Brand. These emotions can work both ways for you.   Spot on.

Weekly Social Media Thoughts Roundup

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I did a lot of reading this week, and thought I’d share some of the good stuff… 5 Reasons Professional Services Firms are Well-Suited for Social Media (B2B Bliss, 18 June ) A good focus on content production in the B2B spaceand how it transform into strong social media strategies. Is Your Twitter Addiction Paying Off? Types of Posts to Create a Balanced Blog (HubSpot, 15 June ).

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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Image via Wikipedia. It’s been busy around here, so I thought I’d show you a little of what’s going on… I’ve written a chapter in a forthcoming book put out by MAP , and below is an excerpt (See here for original post). For the next two months we’ll be posting brief excerpts from all the chapters in the book. To learn more, visit our book page. nytimes.com).

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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Image via Wikipedia. It’s been busy around here, so I thought I’d show you a little of what’s going on… I’ve written a chapter in a forthcoming book put out by MAP , and below is an excerpt (See here for original post). For the next two months we’ll be posting brief excerpts from all the chapters in the book. To learn more, visit our book page. nytimes.com).

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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[This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. At one point she explained how they were not offering email contact information on the new site, no change from their current site. people to pick up the phone and call them. Right?

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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[This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. At one point she explained how they were not offering email contact information on the new site, no change from their current site. people to pick up the phone and call them. Right?

5 Ways to Attract People to Your Content Before They Even Click

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This may be old news to a lot of you, but I keep seeing enough pieces of content out there – blog posts, eBooks, articles, you name it – that are unattractive enough for me to not even consider opening them. The sad thing is that many of them are probably great sources of information and value. What a waste! So how can you boost the attractiveness of your content right off the bat?

Yelp and the Social Media and Business Equation

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[I know this news item is a few weeks old.  I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.]. Much of the backlash, any of which was inevitable, has been focused on the business owners.  For a while, businesses may not have even known it existed.  People trusted it.  something my husband yells at me about. 

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Yelp and the Social Media and Business Equation

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[I know this news item is a few weeks old.  I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.]. Much of the backlash, any of which was inevitable, has been focused on the business owners.  For a while, businesses may not have even known it existed.  People trusted it.  something my husband yells at me about. 

Kate assumes new position as CMO of Girls in Tech Global

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For more info: [link]. Uncategorized girls in tech

Guest post: @tracytilly on blogging as a job recruiter in Syracuse

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Today we have a guest post by Tracy Tillapough, or Tracy Tilly.  Tracy is a Technical Recruiter at Professionals Incorporated in Syracuse, NY and a Job Coach Consultant. She’s passionate about helping people find their next best career through providing job search advice culled from my 4+ years working as a recruiter. Tracy manages Professionals Incorporate , the agenciy’s blog, geared toward job seekers.  She writes about her experiences with the blogging process, and how her team has been able to provide the most value to their audience.  We blog for many reasons.

Brain Zap: Content Production, Content Marketing, Curation, Post-Dating and Measurement

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Cranking Out Content (Chris Brogan, 28 October ) – Blogging is tricky. Thinking up blog topics can take a lot of effort. Depending on what you’re covering, it can start to feel in short supply like you’ve covered every possible angle on your topic of interest. Further, as you get busy, your dedication to blogging often falls away. Here are some thoughts on how to crank out good content consistently. You find out through search. Is Content Marketing a Necessity for your Brand? Convince and Convert, 6 October ) The current level of social media chatter is essentially zero.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

Gladwell, Digital Activism and Social Media Marketing

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Last weekend I wrote a reaction piece on Malcolm Gladwell’s New Yorker article about his lazy analysis of digital activism.  It made me think about the many parallels between the social media marketing and digital activism fields. In general, digital activism is following the same path that social media marketing has followed at a much slower pace. Strategy has been on a case-by-case basis, and has been limited, but is being focused. Measurement has been sporadic and unfocused, but is now getting more purposeful.

6 Content Resources from Conversation Agent

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We’re big fans of Valeria Maltoni ‘s Conversation Agent.  She talks a lot about content generation and creating effective content production strategies, which we’re obviously all about.  We’ve included below six of her most recent posts on the topic, as we found them all helpful. New Content Strategy Resource – It turns out that attracting and converting people is not that simple anymore. The only way to build a bridge to relationships is increasingly one of permission and attraction. Why Blog? Why Bother? Why Care? Would Your Content Sell?

Brain Zap: Blog comments, Social media and wine, and Top 5

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Time for some more brain juice to get you going… Are Blog Comments Dead? Justin Levy, 30 July ) Increasingly bloggers are concerned that even though they know that their posts are being shared through other channels, that their communities still aren’t commenting on their posts.  It’s a completely understandable feeling.  He just wants a nice spicy red to go with his hanger steak, and everywhere he turns, there is a different piece of advice, and in every wine shop, a thousand bottles to choose from. What’s a vino lover to do? Related articles by Zemanta.

Brain Zap: Minutes to blog success, non-profit content, getting heard, and social media monitoring

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It’s Monday.  You want to get off to a motivating start.  Here are a few things that popped into my RSS to get your juices flowing and hopefully jump start some action… How to Create a Successful Business Blog in Minutes ( HubSpot )  Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon.  An explanation of just how dead simple it is to set up a blog for your business. Well… you don’t need to blog everyday (once a week minimum), and here are 10 blog content ideas to help get your creative writing impulses inspired.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.