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| Page 1 of 1 | Previous | Next | AD YOUR COMMENT HERE AUGUST 9, 2010 5 Tips for Selling the Value of Social Media Inside Your Company Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. Feel like you spend as much time trying to “sell” your own organization on the value of participating in social media as you do actually harnessing value from Twitter, LinkedIn, and Facebook? You’re not alone. | | | | | | | | AD YOUR COMMENT HERE DECEMBER 13, 2010 #TEDWomen and social media, with Joanna Blakely There was one interesting talk about social media that came out of TEDWomen concerning how social media tools may help reshape societal stereotypes that I thought I’d share. Joanna Blakely is deputy director at the Norman Lear Center. A few tidbits from her talk: Social media tools will help us dismantle stereotypes about gender that we see in the media and advertising. | AD YOUR COMMENT HERE NOVEMBER 17, 2010 Guest post: @tracytilly on blogging as a job recruiter in Syracuse Today we have a guest post by Tracy Tillapough, or Tracy Tilly. Tracy is a Technical Recruiter at Professionals Incorporated in Syracuse, NY and a Job Coach Consultant. She’s passionate about helping people find their next best career through providing job search advice culled from my 4+ years working as a recruiter. Tracy manages Professionals Incorporate , the agenciy’s blog, geared toward job seekers. She writes about her experiences with the blogging process, and how her team has been able to provide the most value to their audience. We blog for many reasons. | AD YOUR COMMENT HERE JUNE 30, 2010 Digital Activism Decoded is now available on Amazon You can find Digital Activism Decoded: The New Mechanics of Change on Amazon now. My chapter is on the Digital Divide. From Amazon: Editorial Reviews. Review. This book is useful for the average reader interested in the phenomenon of digital activism, as well as digital activists like myself. T]his comprehensive guide to the growing phenomenon that is digital activism will allow us to closely examine our work, our methods and our goals. –Esra a Al Shafei, Director, Mideast Youth. This is excellent work and certainly a much needed contribution. Product Description. | AD YOUR COMMENT HERE NOVEMBER 9, 2010 Strategy, Tactics and Flexibility We talk a lot about strategy here, but it’s important to think about the fact that strategy is really nothing if you don’t know how to implement it correctly. We were working with someone a while back, an incredibly bright design firm, degrees (and good ones) up the wazoo, the smarts when you walked in that door were ridiculous. Their problem? They strategized, that’s it. | | | | | | | | | -
AD YOUR COMMENT HERE | THURSDAY, AUGUST 5, 2010 Thoughts on Flipboard: Content vs Social I’ve been using Flipboard for about two weeks now. It’s all the buzz so I thought I’d put out a few of my thoughts on it so far. Do I like it? Sure, it’s pretty. Do I LOVE it? Keep reading… What’s Flipboard? According to them , “ It’s your personalized social reader.” Wired describes it as “one of a growing category of iPad apps that build you a personal newspaper by grabbing content from your social networks. The difference with Flipboard is that it actually feels like picking up a magazine and flipping through it, but the super simple interface hides some powerful features.”. MORE >> -
AD YOUR COMMENT HERE | FRIDAY, OCTOBER 22, 2010 5 Great Resources to Maximize the SEO of your Online Content B2B SEO: Content Sourcing and Optimization – Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using. This article suggests several key questions to ask, as well as identifies topics related to these different types of content and media for optimization, giving you a better picture of what you have to work with. How to Make SEO Friendly Copy – In the right hands, SEO friendly copy doesn’t have to sound unnatural. Note: must fill out small form for webinar access]. MORE >> -
AD YOUR COMMENT HERE | SUNDAY, SEPTEMBER 19, 2010 Brain Zap: Foursquare, social media withdrawal, and the Aha moment A couple of nuggets from the weekend reading… 5 Ways to use Foursquare to Promote Unlikely Brands (8 September , The Buzz Bin ): Last week we chatted about some of the social media trends we should expect this Fall, one of them being location-based marketing. Buzz Bin gives us a couple a ways to use Foursquare to get ahead of the game. Is Social Media Right for Every Business? 15 September, Six Pixels of Separation ): Are you feeling the pressure to get your organization into social media? Is it the right thing to do? Mitch Joel gives us a little insight. MORE >> -
AD YOUR COMMENT HERE | MONDAY, AUGUST 16, 2010 5 Ways to Increase Engagement With Your Content Image via CrunchBase. recently wrote this guest blog post for EditMe , a wiki where regular people build websites. We’ve all been there: we’ve got a blog, a Twitter account, a Facebook page, you name it… you’ve got traffic… but no one’s giving you any love. No “comments love. No “click love. No “Facebook Like love. No “Twitter Retweet love. Is it you? Well, it is, but it doesn’t necessarily mean that your content is bad itself. It doesn’t mean that they walk away dissatisfied, or unfulfilled. MORE >> -
AD YOUR COMMENT HERE | FRIDAY, DECEMBER 31, 2010 Top Other Side Group Posts of 2010 Here’s to another successful year at Other Side Group. Thanks for being here with us! We thought we’d resurrect some of our top posts from the year, in case you missed them. Happy New Year, and we look forward to a great 2011! Emotional Brand – it’s also important ( 13 July 2010 ) – A discussion on the increased importance of the emotional component of your brand. Tips for Selling the Value of Social Media Inside Your Company ( 10 August 2010 ) – In this guest post, Kristin Zajac gives several ways to pitch social media implementation to your organization. MORE >>
- [Article in Owni] TEDWomen: Two Days of Empowerment AD YOUR COMMENT HERE | THURSDAY, DECEMBER 30, 2010
- Emotional Brand – it’s also important AD YOUR COMMENT HERE | TUESDAY, JULY 13, 2010
- Kate assumes new position as CMO of Girls in Tech Global AD YOUR COMMENT HERE | THURSDAY, DECEMBER 2, 2010
- Gladwell, Digital Activism and Social Media Marketing AD YOUR COMMENT HERE | FRIDAY, OCTOBER 8, 2010
- Fall Trends: Location, Mobile and Group-buying AD YOUR COMMENT HERE | FRIDAY, SEPTEMBER 17, 2010
- How Much do you have to use Facebook and Twitter to Really be Effective? AD YOUR COMMENT HERE | WEDNESDAY, MAY 26, 2010
- The Voice Brand Component [Post Resurrection] AD YOUR COMMENT HERE | FRIDAY, DECEMBER 10, 2010
- #High5Thursday a Women in Tech Today on Twitter! AD YOUR COMMENT HERE | THURSDAY, OCTOBER 14, 2010
- Voice: The new – and mandatory – brand component AD YOUR COMMENT HERE | SATURDAY, JUNE 19, 2010
- Weekly Social Media Thoughts Roundup AD YOUR COMMENT HERE | FRIDAY, JUNE 18, 2010
- Brain Zap: B2B Content, Branded Contests, Typeface, Bum Social Media Marketing and Writing Real-Time Content AD YOUR COMMENT HERE | FRIDAY, NOVEMBER 5, 2010
- Brain Zap: Content Production, Content Marketing, Curation, Post-Dating and Measurement AD YOUR COMMENT HERE | FRIDAY, OCTOBER 29, 2010
- 6 Content Resources from Conversation Agent AD YOUR COMMENT HERE | FRIDAY, SEPTEMBER 24, 2010
- Does a Content Production Strategy Have a Place in Manufacturing? AD YOUR COMMENT HERE | FRIDAY, SEPTEMBER 10, 2010
- Back in September…. AD YOUR COMMENT HERE | TUESDAY, AUGUST 24, 2010
- Brain Zap: Blog comments, Social media and wine, and Top 5 AD YOUR COMMENT HERE | SUNDAY, AUGUST 8, 2010
- 5 Ways to Attract People to Your Content Before They Even Click AD YOUR COMMENT HERE | THURSDAY, APRIL 15, 2010
- 5 Ways to Attract People to Your Content Before They Even Click AD YOUR COMMENT HERE | THURSDAY, APRIL 15, 2010
- Pretty Cool: Clay Shirky to join the Meta-Activism Project Board AD YOUR COMMENT HERE | FRIDAY, AUGUST 6, 2010
- Brain Zap: Minutes to blog success, non-profit content, getting heard, and social media monitoring AD YOUR COMMENT HERE | MONDAY, AUGUST 2, 2010
- Repost: Doing Business in Boston and the Need for Constructive Action AD YOUR COMMENT HERE | THURSDAY, JULY 29, 2010
- How to Effectively Market Your Excellent Customer Service AD YOUR COMMENT HERE | FRIDAY, MARCH 26, 2010
- 5 ways to create a successful Facebook page AD YOUR COMMENT HERE | THURSDAY, MARCH 4, 2010
- Yelp and the Social Media and Business Equation AD YOUR COMMENT HERE | MONDAY, APRIL 5, 2010
- B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored AD YOUR COMMENT HERE | FRIDAY, APRIL 30, 2010
- 6 Analytics Stats that Tell You A Lot About Your Blog Content AD YOUR COMMENT HERE | FRIDAY, APRIL 30, 2010
- Interview: Content Production with Vanessa Rhinesmith – Part I AD YOUR COMMENT HERE | TUESDAY, MAY 4, 2010
- Interview: Content Production with Vanessa Rhinesmith – Part II AD YOUR COMMENT HERE | THURSDAY, MAY 6, 2010
- Chapter Excerpt: How Digital Activism Empowers Existing Elites AD YOUR COMMENT HERE | WEDNESDAY, MAY 19, 2010
- How Much do you have to use Facebook and Twitter to Really be Effective? AD YOUR COMMENT HERE | WEDNESDAY, MAY 26, 2010
- 5 ways to create a successful Facebook page AD YOUR COMMENT HERE | THURSDAY, MARCH 4, 2010
- How to Effectively Market Your Excellent Customer Service AD YOUR COMMENT HERE | FRIDAY, MARCH 26, 2010
- Yelp and the Social Media and Business Equation AD YOUR COMMENT HERE | MONDAY, APRIL 5, 2010
- B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored AD YOUR COMMENT HERE | FRIDAY, APRIL 30, 2010
- 6 Analytics Stats that Tell You A Lot About Your Blog Content AD YOUR COMMENT HERE | FRIDAY, APRIL 30, 2010
- Interview: Content Production with Vanessa Rhinesmith – Part I AD YOUR COMMENT HERE | TUESDAY, MAY 4, 2010
- Interview: Content Production with Vanessa Rhinesmith – Part II AD YOUR COMMENT HERE | THURSDAY, MAY 6, 2010
- Chapter Excerpt: How Digital Activism Empowers Existing Elites AD YOUR COMMENT HERE | WEDNESDAY, MAY 19, 2010
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