2010

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#TEDWomen and social media, with Joanna Blakely

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There was one interesting talk about social media that came out of TEDWomen concerning how social media tools may help reshape societal stereotypes that I thought I’d share. Joanna Blakely is deputy director at the Norman Lear Center.  A few tidbits from her talk: Social media tools will help us dismantle stereotypes about gender that we see in the media and advertising.

Guest post: @tracytilly on blogging as a job recruiter in Syracuse

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Today we have a guest post by Tracy Tillapough, or Tracy Tilly.  Tracy is a Technical Recruiter at Professionals Incorporated in Syracuse, NY and a Job Coach Consultant. She’s passionate about helping people find their next best career through providing job search advice culled from my 4+ years working as a recruiter. Tracy manages Professionals Incorporate , the agenciy’s blog, geared toward job seekers.  She writes about her experiences with the blogging process, and how her team has been able to provide the most value to their audience.  We blog for many reasons.

Voice: The new – and mandatory – brand component

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Conversation. Response. Bi-Directional. Engage. We’ve heard them all.  Social media marketing requires us to think seriously about these aspects of our marketing campaigns.  You must engage in bi-directional conversation and respond to your audience and engage with them when they reach out to you.  With a focus on conversation and valuable content, brands literally must talk to their customers, both in private and in public. These concepts are new anymore.  Are we taking them seriously enough? But WE’RE NOT TAKING THEM SERIOUSLY ENOUGH. It is… your Voice Brand.

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Video: 24 Hours in the Life of Social Media

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Great little video we found on Reportr.net on what happens in social media over the course of one day.  The original video was done by DBA Worldwide. A Day in the Life of Social Media from DBA Worldwide on Vimeo. social media

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How to Effectively Market Your Excellent Customer Service

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I’ve been working with a company that has great customer service.  No, really, they can actually say they have some of the best in the industry – they get orders filled quickly and can produce niche products with relative ease because they’re small enough.  They have customer after customer who says they’re among the best people in the industry to work with – they fix problems immediately, continue to work hard at getting the best products out, always answer the phone and know customers by name.  If I were a customer, I would definitely say these guys had stellar performance in this respect.

5 Tips for Selling the Value of Social Media Inside Your Company

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Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. Feel like you spend as much time trying to “sell” your own organization on the value of participating in social media as you do actually harnessing value from Twitter, LinkedIn, and Facebook? You’re not alone.

Top Other Side Group Posts of 2010

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Here’s to another successful year at Other Side Group.  Thanks for being here with us! We thought we’d resurrect some of our top posts from the year, in case you missed them. Happy New Year, and we look forward to a great 2011! Emotional Brand – it’s also important ( 13 July 2010 ) – A discussion on the increased importance of the emotional component of your brand.

[Article in Owni] TEDWomen: Two Days of Empowerment

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The original article was posted on 29 December 2010 in Owni. Empowerment is a great word. It’s positive, powerful and meaningful, and can be applied in a number of ways.  It’s the word that was on my mind earlier this month as I traveled back to New York from the  TEDWomen conference in Washington DC. There are many definitions of empowerment used both technically and in popular contexts. 

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Strategy, Tactics and Flexibility

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We talk a lot about strategy here, but it’s important to think about the fact that strategy is really nothing if you don’t know how to implement it correctly.  We were working with someone a while back, an incredibly bright design firm, degrees (and good ones) up the wazoo, the smarts when you walked in that door were ridiculous.  Their problem?  They strategized, that’s it. 

Brain Zap: B2B Content, Branded Contests, Typeface, Bum Social Media Marketing and Writing Real-Time Content

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How B2B Companies Use Real-Time Blog Posts to Get Trade Media Exposure – (WebInkNow, 2 November ) When working on a fast-moving story, journalists often seek background information and quotes from experts’ blogs immediately. When you have something to say, it is a great idea to blog about it as fast as possible to get your ideas into the information mix. But things have changed.

5 Great Resources to Maximize the SEO of your Online Content

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B2B SEO: Content Sourcing and Optimization – Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using. How to Make SEO Friendly Copy – In the right hands, SEO friendly copy doesn’t have to sound unnatural. Note: must fill out small form for webinar access].

#High5Thursday a Women in Tech Today on Twitter!

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Brain Zap: Foursquare, social media withdrawal, and the Aha moment

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A couple of nuggets from the weekend reading… 5 Ways to use Foursquare to Promote Unlikely Brands (8 September , The Buzz Bin ):  Last week we chatted about some of the social media trends we should expect this Fall, one of them being location-based marketing.  Buzz Bin gives us a couple a ways to use Foursquare to get ahead of the game. Mitch Joel gives us a little insight.

Fall Trends: Location, Mobile and Group-buying

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Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season. The back-to-school shopping for the working professional can take many forms, but fall trends aren’t just about NY Fashion Week. Location, location, location. We know. Mobile devices.

Does a Content Production Strategy Have a Place in Manufacturing?

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It’s probably pretty safe to say that the manufacturing sector has generally been a “follower&# in its adoption of online marketing practices.  It may also feel like “content&# is hard to come by in many manufacturing settings – content that will draw people to your company, your products, your people.  Is manufacturing a content-hopeless space? Key word there? Searchable.

Back in September….

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We’re doing a mix of business travel and personal (much-needed and well-deserved) travel for the latter part of August and first part of September.  We look forward to getting back with you all in the Fall

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

5 Ways to Increase Engagement With Your Content

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Image via CrunchBase. recently wrote this guest blog post for EditMe , a wiki where regular people build websites. Is it you? But you could be doing more to get them to interact. So, you ask, what are some ways I can make people want to *do* stuff with my content? Way Number One: Question Them. Read more at EditMe>> Related articles by Zemanta.

Pretty Cool: Clay Shirky to join the Meta-Activism Project Board

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As many of you know, I put a good chunk of time into “labors of love,&# and the Meta-Activism Project (MAP) is pretty near top of that list.  Related articles by Zemanta. Clay Shirky On The Internet as Methadone (observer.com). Clay Shirky talk on Cognitive Surplus (thepenguinblog.typepad.com). Does the Internet Make You Smarter? Clay Shirky/Wall Street Journal) (techmeme.com).

Thoughts on Flipboard: Content vs Social

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I’ve been using Flipboard for about two weeks now.  It’s all the buzz so I thought I’d put out a few of my thoughts on it so far. Do I like it?  Sure, it’s pretty.  Do I LOVE it?  Keep reading… What’s Flipboard? According to them , “ It’s your personalized social reader.”  So, if someone in your Twitter feed posts a link, you can view the actual link – graphics and all – in the App.

Repost: Doing Business in Boston and the Need for Constructive Action

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[This was originally posted on Today and Tomorrow , but I thought I'd repost it, as it's important to the Other Side Group and all of its colleagues in Boston.]. On Monday, Henry McCance wrote about why he moved his firm from Boston to Silicon Valley, and why Boston isn’t a good place to start a company. wrote a comment on the post, and I wanted to repost it here and break it down. It is.

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

Emotional Brand – it’s also important

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Emotional Brand. I’ve been thinking a lot about branding lately.  It’s because there are a lot more elements we have to be thinking about in new marketing that we may not have had to think about in such a way or to such an extent before. A few weeks ago it was on the Voice Brand.  Closely related is the idea of your Emotional Brand. These emotions can work both ways for you.   Spot on.

Weekly Social Media Thoughts Roundup

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I did a lot of reading this week, and thought I’d share some of the good stuff… 5 Reasons Professional Services Firms are Well-Suited for Social Media (B2B Bliss, 18 June ) A good focus on content production in the B2B spaceand how it transform into strong social media strategies. Is Your Twitter Addiction Paying Off? Types of Posts to Create a Balanced Blog (HubSpot, 15 June ).

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Chapter Excerpt: How Digital Activism Empowers Existing Elites

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Image via Wikipedia. It’s been busy around here, so I thought I’d show you a little of what’s going on… I’ve written a chapter in a forthcoming book put out by MAP , and below is an excerpt (See here for original post). For the next two months we’ll be posting brief excerpts from all the chapters in the book. To learn more, visit our book page. nytimes.com).

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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Image via Wikipedia. It’s been busy around here, so I thought I’d show you a little of what’s going on… I’ve written a chapter in a forthcoming book put out by MAP , and below is an excerpt (See here for original post). For the next two months we’ll be posting brief excerpts from all the chapters in the book. To learn more, visit our book page. nytimes.com).

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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[This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. At one point she explained how they were not offering email contact information on the new site, no change from their current site. people to pick up the phone and call them. Right?

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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[This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. At one point she explained how they were not offering email contact information on the new site, no change from their current site. people to pick up the phone and call them. Right?

5 Ways to Attract People to Your Content Before They Even Click

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This may be old news to a lot of you, but I keep seeing enough pieces of content out there – blog posts, eBooks, articles, you name it – that are unattractive enough for me to not even consider opening them. The sad thing is that many of them are probably great sources of information and value. What a waste! So how can you boost the attractiveness of your content right off the bat?

Yelp and the Social Media and Business Equation

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[I know this news item is a few weeks old.  I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.]. Much of the backlash, any of which was inevitable, has been focused on the business owners.  For a while, businesses may not have even known it existed.  People trusted it.  something my husband yells at me about. 

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Yelp and the Social Media and Business Equation

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[I know this news item is a few weeks old.  I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.]. Much of the backlash, any of which was inevitable, has been focused on the business owners.  For a while, businesses may not have even known it existed.  People trusted it.  something my husband yells at me about.