2010

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#TEDWomen and social media, with Joanna Blakely

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There was one interesting talk about social media that came out of TEDWomen concerning how social media tools may help reshape societal stereotypes that I thought I’d share. Joanna Blakely is deputy director at the Norman Lear Center. A few tidbits from her talk: Social media tools will help us dismantle stereotypes about gender that we see in the media and advertising.

Voice: The new – and mandatory – brand component

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Conversation. Response. Bi-Directional. Engage. We’ve heard them all. Social media marketing requires us to think seriously about these aspects of our marketing campaigns. You must engage in bi-directional conversation and respond to your audience and engage with them when they reach out to you. With a focus on conversation and valuable content, brands literally must talk to their customers, both in private and in public. These concepts are new anymore. Are we taking them seriously enough? But WE’RE NOT TAKING THEM SERIOUSLY ENOUGH. It is… your Voice Brand. Valuable content.

Video: 24 Hours in the Life of Social Media

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Great little video we found on Reportr.net on what happens in social media over the course of one day. The original video was done by DBA Worldwide. A Day in the Life of Social Media from DBA Worldwide on Vimeo. social media

The Voice Brand Component [Post Resurrection]

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This was a post that we originally put up this summer. We’ve found ourselves referring to it a lot lately, so we thought we’d repost it. Conversation. Response. Bi-Directional. Engage. We’ve heard them all. Social media marketing requires us to think seriously about these aspects of our marketing campaigns. These concepts are new anymore. Are we taking them seriously enough?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

[Article in Owni] TEDWomen: Two Days of Empowerment

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The original article was posted on 29 December 2010 in Owni. Empowerment is a great word. It’s positive, powerful and meaningful, and can be applied in a number of ways. It’s the word that was on my mind earlier this month as I traveled back to New York from the TEDWomen conference in Washington DC. There are many definitions of empowerment used both technically and in popular contexts.

Strategy, Tactics and Flexibility

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We talk a lot about strategy here, but it’s important to think about the fact that strategy is really nothing if you don’t know how to implement it correctly. We were working with someone a while back, an incredibly bright design firm, degrees (and good ones) up the wazoo, the smarts when you walked in that door were ridiculous. Their problem? They strategized, that’s it.

Brain Zap: B2B Content, Branded Contests, Typeface, Bum Social Media Marketing and Writing Real-Time Content

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How B2B Companies Use Real-Time Blog Posts to Get Trade Media Exposure – (WebInkNow, 2 November ) When working on a fast-moving story, journalists often seek background information and quotes from experts’ blogs immediately. When you have something to say, it is a great idea to blog about it as fast as possible to get your ideas into the information mix. But things have changed.

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5 Great Resources to Maximize the SEO of your Online Content

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B2B SEO: Content Sourcing and Optimization – Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using. How to Make SEO Friendly Copy – In the right hands, SEO friendly copy doesn’t have to sound unnatural. Note: must fill out small form for webinar access].

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

#High5Thursday a Women in Tech Today on Twitter!

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Brain Zap: Foursquare, social media withdrawal, and the Aha moment

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A couple of nuggets from the weekend reading… 5 Ways to use Foursquare to Promote Unlikely Brands (8 September , The Buzz Bin ): Last week we chatted about some of the social media trends we should expect this Fall, one of them being location-based marketing. Buzz Bin gives us a couple a ways to use Foursquare to get ahead of the game. Is Social Media Right for Every Business? (15

Fall Trends: Location, Mobile and Group-buying

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Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season. The back-to-school shopping for the working professional can take many forms, but fall trends aren’t just about NY Fashion Week. Location, location, location. We know. Mobile devices.

Does a Content Production Strategy Have a Place in Manufacturing?

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It’s probably pretty safe to say that the manufacturing sector has generally been a “follower&# in its adoption of online marketing practices. It may also feel like “content&# is hard to come by in many manufacturing settings – content that will draw people to your company, your products, your people. Is manufacturing a content-hopeless space? Key word there? Searchable.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Back in September….

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We’re doing a mix of business travel and personal (much-needed and well-deserved) travel for the latter part of August and first part of September. We look forward to getting back with you all in the Fall

5 Ways to Increase Engagement With Your Content

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Image via CrunchBase. I recently wrote this guest blog post for EditMe , a wiki where regular people build websites. We’ve all been there: we’ve got a blog, a Twitter account, a Facebook page, you name it… you’ve got traffic… but no one’s giving you any love. No “comments&# love. No “click&# love. No “Facebook Like&# love. Is it you?

5 Tips for Selling the Value of Social Media Inside Your Company

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Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. Feel like you spend as much time trying to “sell” your own organization on the value of participating in social media as you do actually harnessing value from Twitter, LinkedIn, and Facebook? You’re not alone.

Pretty Cool: Clay Shirky to join the Meta-Activism Project Board

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As many of you know, I put a good chunk of time into “labors of love,&# and the Meta-Activism Project (MAP) is pretty near top of that list. Because he’s influential in many fields, including that of social media, I thought it relevant to let you know that we’ve just got Clay Shirky on our Board for the organization. Related articles by Zemanta.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Thoughts on Flipboard: Content vs Social

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I’ve been using Flipboard for about two weeks now. It’s all the buzz so I thought I’d put out a few of my thoughts on it so far. Do I like it? Sure, it’s pretty. Do I LOVE it? Keep reading… What’s Flipboard? According to them , “ It’s your personalized social reader.” So, if someone in your Twitter feed posts a link, you can view the actual link – graphics and all – in the App. slick.

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Repost: Doing Business in Boston and the Need for Constructive Action

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[This was originally posted on Today and Tomorrow , but I thought I'd repost it, as it's important to the Other Side Group and all of its colleagues in Boston.]. On Monday, Henry McCance wrote about why he moved his firm from Boston to Silicon Valley, and why Boston isn’t a good place to start a company. I wrote a comment on the post, and I wanted to repost it here and break it down. It is.

Emotional Brand – it’s also important

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Emotional Brand. I’ve been thinking a lot about branding lately. It’s because there are a lot more elements we have to be thinking about in new marketing that we may not have had to think about in such a way or to such an extent before. A few weeks ago it was on the Voice Brand. Closely related is the idea of your Emotional Brand. But now it’s different than what it meant 15 years ago.

Weekly Social Media Thoughts Roundup

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I did a lot of reading this week, and thought I’d share some of the good stuff… 5 Reasons Professional Services Firms are Well-Suited for Social Media (B2B Bliss, 18 June ) A good focus on content production in the B2B spaceand how it transform into strong social media strategies. Is Your Twitter Addiction Paying Off? 5 Types of Posts to Create a Balanced Blog (HubSpot, 15 June ).

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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Image via Wikipedia. It’s been busy around here, so I thought I’d show you a little of what’s going on… I’ve written a chapter in a forthcoming book put out by MAP , and below is an excerpt (See here for original post). For the next two months we’ll be posting brief excerpts from all the chapters in the book. To learn more, visit our book page. nytimes.com).

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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Image via Wikipedia. It’s been busy around here, so I thought I’d show you a little of what’s going on… I’ve written a chapter in a forthcoming book put out by MAP , and below is an excerpt (See here for original post). For the next two months we’ll be posting brief excerpts from all the chapters in the book. To learn more, visit our book page. nytimes.com).

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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[This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. I recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. At one point she explained how they were not offering email contact information on the new site, no change from their current site. people to pick up the phone and call them. Right?

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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[This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. I recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. At one point she explained how they were not offering email contact information on the new site, no change from their current site. people to pick up the phone and call them. Right?

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

5 Ways to Attract People to Your Content Before They Even Click

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This may be old news to a lot of you, but I keep seeing enough pieces of content out there – blog posts, eBooks, articles, you name it – that are unattractive enough for me to not even consider opening them. The sad thing is that many of them are probably great sources of information and value. What a waste! So how can you boost the attractiveness of your content right off the bat?

Yelp and the Social Media and Business Equation

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[I know this news item is a few weeks old. I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.]. There’s been a lot of talk lately about the recent, suspected move by Yelp to start charging business owners to have the most positive reviews pop up near the top of their viewable submissions on their Yelp page.

Yelp and the Social Media and Business Equation

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[I know this news item is a few weeks old. I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.]. There’s been a lot of talk lately about the recent, suspected move by Yelp to start charging business owners to have the most positive reviews pop up near the top of their viewable submissions on their Yelp page.

Kate assumes new position as CMO of Girls in Tech Global

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For more info: [link]. Uncategorized girls in tech

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Guest post: @tracytilly on blogging as a job recruiter in Syracuse

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Today we have a guest post by Tracy Tillapough, or Tracy Tilly. Tracy is a Technical Recruiter at Professionals Incorporated in Syracuse, NY and a Job Coach Consultant. She’s passionate about helping people find their next best career through providing job search advice culled from my 4+ years working as a recruiter. Tracy manages Professionals Incorporate , the agenciy’s blog, geared toward job seekers. She writes about her experiences with the blogging process, and how her team has been able to provide the most value to their audience. We blog for many reasons.

Brain Zap: Content Production, Content Marketing, Curation, Post-Dating and Measurement

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Cranking Out Content (Chris Brogan, 28 October ) – Blogging is tricky. Thinking up blog topics can take a lot of effort. Depending on what you’re covering, it can start to feel in short supply like you’ve covered every possible angle on your topic of interest. Further, as you get busy, your dedication to blogging often falls away. Here are some thoughts on how to crank out good content consistently. You find out through search. Is Content Marketing a Necessity for your Brand? Convince and Convert, 6 October ) The current level of social media chatter is essentially zero.

Gladwell, Digital Activism and Social Media Marketing

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Last weekend I wrote a reaction piece on Malcolm Gladwell’s New Yorker article about his lazy analysis of digital activism. It made me think about the many parallels between the social media marketing and digital activism fields. In general, digital activism is following the same path that social media marketing has followed at a much slower pace. Strategy has been on a case-by-case basis, and has been limited, but is being focused. Measurement has been sporadic and unfocused, but is now getting more purposeful.

6 Content Resources from Conversation Agent

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We’re big fans of Valeria Maltoni ‘s Conversation Agent. She talks a lot about content generation and creating effective content production strategies, which we’re obviously all about. We’ve included below six of her most recent posts on the topic, as we found them all helpful. New Content Strategy Resource – It turns out that attracting and converting people is not that simple anymore. The only way to build a bridge to relationships is increasingly one of permission and attraction. Why Blog? Why Bother? Why Care? Would Your Content Sell?

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.