Sat.Dec 18, 2010 - Fri.Dec 24, 2010

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Video: 24 Hours in the Life of Social Media

Ad Your Comment Here

Great little video we found on Reportr.net on what happens in social media over the course of one day.  The original video was done by DBA Worldwide. A Day in the Life of Social Media from DBA Worldwide on Vimeo. social media

Seven Ways to Use Social Media for Business

Webbiquity

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Share content (your own and others’).

Best of 2010 – 13 Twitter Tips for Increasing Engagement

Sazbean

2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. Comment on their updates.

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Can Marketing Really be a Revenue Engine?

Digital Body Language

It's a key question in today's business environment - can marketing really be a revenue engine, or is this current energy around marketing driving revenue just a fad that will blow over. I was truly honored to host a panel at Dreamforce to discuss that question with three of the very best in the field. Revenue Performance Management marketing analysis marketing dashboards Revenue Engine

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# They all are very entertaining, too. Thanks.

What a Trifecta of a Year!

Buzz Marketing for Technology

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But this year is going to make last year look like I was slacking off …. Not a shabby list.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

B2B Marketing Insider

If you've ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a

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B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? What is a reasonable conversion expectation from click to form fi. Why dont some of my keywords show, even though we bid very high? Why do my Bing adgroups show a DRAFT status? how do I set up for ecommerce tracking? With roughly 2.3

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

7 Keys to Successful Lead Nurturing

Fearless Competitor

(We wish to reuse this very valuable post. If you’d like to download a PDF of this article, please visit Lead Nurturing at Find New Customers) We invite you to check out our new and improved Lead Generation Assessment service … Continue reading → Demand Generation lead generation Lead Nurturing Management best practices Marketing Marketing Automation marketing campaigns marketing funnel Sales 2.0 sales challenges

Finding The Right Calls-To-Action For Your B2B Website

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier. By understanding the type of information your prospects are looking for, you can create unique Calls-To-Action specific to their needs. All rights reserved.

Savvy Speaks: Holiday Gift Ideas for B2B Marketers

Savvy B2B Marketing

Doing some last-minute shopping for the B2B marketer in your life? Or, maybe you've been a good little B2B marketer yourself and are looking for a little something-something to put in your own stocking? Either way, the Savvy Sisters have some gift suggestions that will make any B2B marketer smile a happy holidays smile. Thanks again for a great year. It's been an absolute pleasure "talking shop" with you each week. We're signing off to enjoy the holidays with our families, but look forward to seeing you on the other side in 2011. All the best! Heather. Michele. Jamie. Stephanie. Not convinced?

Three Resources for Reporters And Key Social Steps for PR Practitioners

Marketing Edge

Time 24:50 St. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 24:50 St. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Admittedly, the rule of thumb is a [.] PR PR strategies reporters social media for PR Twitter for PR

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Tips To Consider When Cold Calling Over The Holidays

Sales Prospecting Perspectives

For those of us that need to work over the next few weeks, please don’t assume that your teleprospecting effort is a lost cause. Don’t get me wrong, the last two weeks of December can be notoriously more difficult than most trying to run a cold calling/marketing campaign. Chances of getting any C-level executive live during that period seem to go down dramatically since they’re probably off at their ski chalet hobnobbing with high society. It is unfortunate but we do resign ourselves to the perceived fact that we will not be able to get a hold of anyone over the holidays.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

K’s Top Five for the Week – December 23

Agile B2B Copywriter

Tweet I’m getting ready to take a week off for the holidays. Hope you are able to do the same! It’s a great time of year to be with family and remember the things in life that are truly important. Before you rush off to eggnog and mistletoe, I wanted to share with you my top five picks for this week. It’s been an exciting 2010 and I’m sure 2011 will bring much more to learn and share. Tweet This!

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Best of 2010 – How-to: Use Netvibes for Social Media Monitoring

Sazbean

2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on social media monitoring posted September 24, 2010). Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Here’s how to setup Netvibes for your own social media monitoring… 1.

Survey Your B2B Clients on a Regular Basis | Marketri

Marketri

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25 Ways to Get More Social Media Followers

Hubspot

Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Building a following does take time, but there are many simple ways you can attract new followers. Here are 25 easy ways you can get more social media followers: 1. Enable Social Sharing. Share Quality Content. Get Employees to Follow. Email Signature. Blog Comment Signature.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

10 Winning B2B Marketing Habits to Adopt in 2011

Great B2B Marketing

It’s been a while since I have neglected to end a year without doing some type of planning and goal setting for my business (or whatever company I was working for at the time) and my personal life.  Like the saying goes, it’s hard to hit a target you don’t have, and goal setting is the best way to establish those targets. Perhaps you are equally committed to goal setting. Likewise, you have some areas that can benefit from the Japanese practice of kaizen, which stands for constant, never-ending improvement. You Habit 2:  Embrace your challenges. Cost to acquire a customer. Chris Ryan.

Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

Tweet. What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? Several of our new B2B clients came to us with this very frustration. After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics.

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts. The more independent the content, the more credible it is.

Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for over 500 companies, a key indicator to social media ROI success was level of engagement

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

4 BtoB Marketing Action Items for 2011 (via )

Fearless Competitor

As businesses quiet down for the holidays, this great blog article shares some key things they can do to get ready for improved fiscal results in 2011. Fortunately, the economy seems to be improving, despite the recent unemployment rise. Thank … Continue reading → Demand Generation

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If You MUST Write A Press Release, Do It Better

What Works - What Doesn't

At Schwartz Communications’ breakfast roundtable on content marketing last week, attendees were asked to rank which channels they used to get the news out about their company. Plenty of people use “blogs,” “Twitter,” “Facebook,” or “LinkedIn” but “press release” barely registered. That led one attendee to ask why. They get decent readership, she said, as well as some media mentions.

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Best of 2010 – Understanding Facebook Page Insights

Sazbean

The Year in Review! We’re posting some of the best articles from the year to help you get 2011 off to a great start! original on Facebook page insights posted February 26, 2010). Facebook provides some pretty interesting statistics for business pages. But what does it all mean? In the upper right corner, you’ll see a number with some stars – post quality. Liked this post?

B2B Marketers: Are Your Glasses Half Empty or Half Full?

Savvy B2B Marketing

Lots of marketers seem overwhelmed by everything that now falls under their purview. Organizations are adopting marketing automation and inbound marketing software at dizzying rates. Participation in online communities and in an array of social media channels is flourishing. Mobile marketing has been added to the mix. Companies are augmenting trade shows with virtual events and webinars. Tweet.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Happy Holidays From HubSpot! [Video Card]

Hubspot

2010 has been a great year for HubSpot -- all thanks to you! Our community has inspired each one of our teams to work hard, experiment, and embrace constant learning. With the holiday season in full swing, we at HubSpot wanted to say thank you and send warm wishes your way! Naturally, the best way to do this is by showing the different faces behind HubSpot. Watch our video card to see those faces and read our message. We hope you enjoy watching it as much as we enjoyed making it! Thank you for your ongoing support and passion for inbound marketing.

B2B Marketing Creative - Not the job I wanted 50 years ago

B2B Ideas @ Work

I don’t remember much about being four years old, but back then I did have an ambitious career goal. As far as I knew from television and movies, my vocational options were to be like my parents, or choose between being a cowboy or an Indian. wanted to be an Indian. My grandmother was a seamstress and, once she heard my wish, she made me what I called my “Indian root.”

Best of 2010 – Pricing Based on Customer Expectations

Sazbean

2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on pricing posted May 26, 2010). Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. Price something too low, and people wonder about the quality.

How to Keep Up with News & Emerging Trends [Marketing Cast]

Hubspot

Information overload is a challenge for many marketers. How do you keep up with the constant flow of information to take advantage of emerging trends and new media technologies? In this week's episode of the Marketing Cast , David Meerman Scott addresses this question and suggests some quick solutions. Pick & Choose What's Important. Give yourself permission to not see everything," says David.

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

Case study: Social Media Makes Big Splash for Small Entrepreneur

grow - Practical Marketing Solutions

Here is the most colorful social media success story you’ll ever read! The story starts with paint. Colorful … get it? crack myself up. My friend Julie Boney became tired of painting splotches all over her walls every time she wanted to re-decorate. It’s easy and won’t harm the walls. To market her clever invention, Julie sensed social media might help but needed direction. 

A Christmas Story

Tony Zambito

Image by A. Davey via Flickr. As this year draws to a close, I wish to extend my warmest wishes for a wonderful hoilday time to all.    Also, many thanks to those who have read my articles and offered encouragement.    I look forward to returning the first week in January after spending time with family and friends.  Never forget that.”.   Stories

Five New Year’s Resolutions for the B2B Marketer

ANNUITAS

Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it.  I have said before that there is no better time to be in B2B Marketing and with all the momentum that was built up this year, I am anxiously waiting for what’s to come in 2011. Every New Year gives us an opportunity to set priorities and reset our focus. With that in mind, let me offer up the Top 5 New Year’s Resolutions for the B2B Marketer in 2011. Resolution 1:  Align Around Your Buyers. 2011 should be the year of the customer. Resolution 2:   Involve Sales.

What Your LinkedIn Profile Says About YOU

Sales Intelligence View

One of the focus points for Social Selling University will be on the sales persons use of LinkedIn. I’m fairly certain that all my readers have a LinkedIn profiles, if not you really need one. LinkedIn is a professional platform typically used for people to create a profile and keep in contact with past coworkers [.]. Social Selling B2B b2b sales customer 2.0 linkedin social media

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.