Sat.Dec 18, 2010 - Fri.Dec 24, 2010

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Video: 24 Hours in the Life of Social Media

Ad Your Comment Here

Great little video we found on Reportr.net on what happens in social media over the course of one day.  The original video was done by DBA Worldwide. A Day in the Life of Social Media from DBA Worldwide on Vimeo. social media

Seven Ways to Use Social Media for Business

Webbiquity

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Share content (your own and others’).

Best of 2010 – 13 Twitter Tips for Increasing Engagement

Sazbean

2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. Comment on their updates.

How People Engage With Ads On Facebook

Social Marketing Forum

Several studies were recently unveiled about the ways people engage with advertising on the king of social networks, Facebookand. Here is an overview of one of them, heatmaps included.The study was conducted by the National College of Ireland on behalf of Mulley Communications. Research eyetracking Facebook heatmap

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

PR And Social Media Survey: Mixed Findings For 2011

Social Marketing Forum

Vocus has released their 2011 Planning Survey and there are some very interesting findings and stats highlighted in the report. Take a good look at your corporate culture and consider if you really are an active participant in the social media channel and all the others which today’s cross-channel consumers thrive in. PR Research Social media marketing customer relationships public relations social media Vosu

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Can Marketing Really be a Revenue Engine?

Digital Body Language

It's a key question in today's business environment - can marketing really be a revenue engine, or is this current energy around marketing driving revenue just a fad that will blow over. I was truly honored to host a panel at Dreamforce to discuss that question with three of the very best in the field. Revenue Performance Management marketing analysis marketing dashboards Revenue Engine

Social Relationships: Why You Want Old Friends And Not Only Digital Natives

Social Marketing Forum

Perhaps I am generalizing, but older people tend to know the value of relationships better than many younger people do. They understand the importance of communicating with their family and friends. They’ve had a lifetime to understand that there is nothing more important in this world than the relationships you build. Research Social media marketing boomers digital natives G.I Generation Gen Y millennials Pew research social networks

Social CRM: Customer-Centricity And The Need For Redefinitions

Social Marketing Forum

Customer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing. Customer-centricity is not some kind of slogan. It's a necessity for businesses and is achieved through direct and indirect processes of listening, understanding, providing relevance and optimizing value. CRM Sales community customer relationship management customer-centricity value

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Survey Looks At ROI Of Web Site, Email, Mobile And Social: Comments And Context

Social Marketing Forum

According to a recent survey, nearly 60% of respondents realized the highest return from email marketing and their company website. Those same channels are top of the priority list for spending among 46% of respondents. So, do corporations just not get social and mobile or are these channels simply not effective? Cross-channel ROI Research email EPIserver mobile social media spending web site

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Just keep it relevant to your industry and safe-for-work. link]. link].

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

B2B Marketing Insider

If you've ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a

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Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come

Customer Experience Matrix

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Teradata announced today that is acquiring marketing automation vendor Aprimo for a very hefty $525 million – even more than the $480 million that IBM paid for somewhat larger Unica in August. Given the previous Unica deal. This is obviously a huge decision for Teradata, a $1.7 billion company compared with IBM’s $100 billion in revenue.

Facebook vs Twitter Infographic

Fearless Competitor

Very cool info graphic. Bottom line – Facebook is bigger but Twitter users are more loyal. If you are into b2b lead generation, you should use both. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social Networks

What a Trifecta of a Year!

Buzz Marketing for Technology

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But this year is going to make last year look like I was slacking off …. Not a shabby list.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Making Order Out Of Social Business Chaos in 2011

Leader Networks

As 2010 comes to an end, it is a natural time for reflections and predictions. At this time of year, I take the opportunity to look backwards and take stock of what has happened with social media and customer communities. This year has been dominated by a shift in focus from social media marketing to social business it evolved from being experimental to being a business imperative.

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25 Ways to Get More Social Media Followers

Hubspot

Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Building a following does take time, but there are many simple ways you can attract new followers. Here are 25 easy ways you can get more social media followers: 1. Enable Social Sharing. Share Quality Content. Get Employees to Follow. Email Signature. Blog Comment Signature.

7 Keys to Successful Lead Nurturing

Fearless Competitor

(We wish to reuse this very valuable post. If you’d like to download a PDF of this article, please visit Lead Nurturing at Find New Customers) We invite you to check out our new and improved Lead Generation Assessment service … Continue reading → Demand Generation lead generation Lead Nurturing Management best practices Marketing Marketing Automation marketing campaigns marketing funnel Sales 2.0 sales challenges

10 Winning B2B Marketing Habits to Adopt in 2011

Great B2B Marketing

It’s been a while since I have neglected to end a year without doing some type of planning and goal setting for my business (or whatever company I was working for at the time) and my personal life.  Like the saying goes, it’s hard to hit a target you don’t have, and goal setting is the best way to establish those targets. Perhaps you are equally committed to goal setting. Likewise, you have some areas that can benefit from the Japanese practice of kaizen, which stands for constant, never-ending improvement. You Habit 2:  Embrace your challenges. Cost to acquire a customer. Chris Ryan.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Finding The Right Calls-To-Action For Your B2B Website

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier. By understanding the type of information your prospects are looking for, you can create unique Calls-To-Action specific to their needs. All rights reserved.

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# They all are very entertaining, too. Thanks.

Tips To Consider When Cold Calling Over The Holidays

Sales Prospecting Perspectives

For those of us that need to work over the next few weeks, please don’t assume that your teleprospecting effort is a lost cause. Don’t get me wrong, the last two weeks of December can be notoriously more difficult than most trying to run a cold calling/marketing campaign. Chances of getting any C-level executive live during that period seem to go down dramatically since they’re probably off at their ski chalet hobnobbing with high society. It is unfortunate but we do resign ourselves to the perceived fact that we will not be able to get a hold of anyone over the holidays.

Best of 2010 – Understanding Facebook Page Insights

Sazbean

The Year in Review! We’re posting some of the best articles from the year to help you get 2011 off to a great start! original on Facebook page insights posted February 26, 2010). Facebook provides some pretty interesting statistics for business pages. But what does it all mean? In the upper right corner, you’ll see a number with some stars – post quality. Liked this post?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

Tweet. What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? Several of our new B2B clients came to us with this very frustration. After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics.

Three Resources for Reporters And Key Social Steps for PR Practitioners

Marketing Edge

Time 24:50 St. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 24:50 St. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Admittedly, the rule of thumb is a [.] PR PR strategies reporters social media for PR Twitter for PR

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Case study: Social Media Makes Big Splash for Small Entrepreneur

grow - Practical Marketing Solutions

Here is the most colorful social media success story you’ll ever read! The story starts with paint. Colorful … get it? crack myself up. My friend Julie Boney became tired of painting splotches all over her walls every time she wanted to re-decorate. It’s easy and won’t harm the walls. To market her clever invention, Julie sensed social media might help but needed direction. 

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? What is a reasonable conversion expectation from click to form fi. Why dont some of my keywords show, even though we bid very high? Why do my Bing adgroups show a DRAFT status? how do I set up for ecommerce tracking? With roughly 2.3

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Savvy Speaks: Holiday Gift Ideas for B2B Marketers

Savvy B2B Marketing

Doing some last-minute shopping for the B2B marketer in your life? Or, maybe you've been a good little B2B marketer yourself and are looking for a little something-something to put in your own stocking? Either way, the Savvy Sisters have some gift suggestions that will make any B2B marketer smile a happy holidays smile. Thanks again for a great year. It's been an absolute pleasure "talking shop" with you each week. We're signing off to enjoy the holidays with our families, but look forward to seeing you on the other side in 2011. All the best! Heather. Michele. Jamie. Stephanie. Not convinced?

K’s Top Five for the Week – December 23

Agile B2B Copywriter

Tweet I’m getting ready to take a week off for the holidays. Hope you are able to do the same! It’s a great time of year to be with family and remember the things in life that are truly important. Before you rush off to eggnog and mistletoe, I wanted to share with you my top five picks for this week. It’s been an exciting 2010 and I’m sure 2011 will bring much more to learn and share. Tweet This!

Best of 2010 – How-to: Use Netvibes for Social Media Monitoring

Sazbean

2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on social media monitoring posted September 24, 2010). Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Here’s how to setup Netvibes for your own social media monitoring… 1.

A Very Lite Brite Christmas

grow - Practical Marketing Solutions

At this time of year I’m not thinking too much about marketing and business so I just thought I would tell you a Christmas Story. This is the tale of the only Christmas present that ever made me cry. When I was a little boy, all I ever wanted for Christmas was a Lite Brite set.  Lite Brite was the Photo Shop of the 1960s.  You were a good little boy and deserved this present.  Sorry I goofed. 

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Survey Your B2B Clients on a Regular Basis | Marketri

Marketri

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts. The more independent the content, the more credible it is.

4 BtoB Marketing Action Items for 2011 (via )

Fearless Competitor

As businesses quiet down for the holidays, this great blog article shares some key things they can do to get ready for improved fiscal results in 2011. Fortunately, the economy seems to be improving, despite the recent unemployment rise. Thank … Continue reading → Demand Generation

Twitter: The CB Radio Of The New Millennium

Social Marketing Forum

Twitter is the CB radio of the new millennium. Realizing this connection gives us a glimpse at what is going on now, why it happens and where it might go. It should also help keep things in perspective for business trying to leverage it to reach potential customers. Opinion Social media marketing CB radio Twitter

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Technology Naughty Vs. Nice In 2010

B2Bbloggers

The following is guest post by Sean Sullivan, security advisor for F-Secure North America. Secure is a global leading provider of security solutions, which are available through over 200 operators around the world and trusted in