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This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss John Oliver’s take on the broken business model of newspapers and predict the role brands might play in offering a solution. This week’s show. Recorded live on August 22, 2016; Length: 59:06). Download this week’s PNR This Old Marketing podcast.

Infusing SEO Into Your Content Marketing Strategy

B2B Marketing Insider

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential. When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […].

How to Turn Your Blog into a Lead Generating Machine

B2B Marketing Insider

These days, many tasks can be accomplished without human intervention. We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. For instance, we’ve come a long way since the first Ford Model T production line was created. People no longer stand on a conveyor belt to do the […]. Content Marketing

Content Marketing Lessons From BuzzFeed [Study]

B2B Marketing Insider

BuzzFeed gets a lot of hate for its clickbaity titles and silly articles. But you can’t argue with the fact that BuzzFeed is one of the most popular websites in the US and around the world. The site boasts a whopping 7 billion views every month, with over 200 million unique visitors worldwide. So what’s […]. Content Marketing

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The Evolution of Virtual Reality [Infographic]

Hubspot

Imagine being able to transport yourself to a completely different place -- an idyllic beach paradise , a front row seat at a Paul McCartney concert , an unexplored planet -- with the click of a button? Thanks to technological advancements in the world of virtual reality (VR), these immersive experiences define just a small taste of what's possible. Video Pop Culture Daily IGSS

The absolutely epic Periodic Table of Marketing Signals

chiefmartech

The following is a guest post by Steven Wastie , the CMO of Origami Logic. While it naturally aligns with his company’s solution, I think his Marketing Signals Framework — and this absolutely epic Periodic Table of Marketing Signals — transcends their own product and is a powerful concept for marketing technlogy management. Right? Marketing Signals: Bridging a Critical Gap. print, TV, radio).

CPM 10

16 of the Most Creative Business Card Designs From Agencies

Hubspot

The business card isn't dead yet. As long as there are parties, industry events, and networking opportunities, there will be business cards. And it's important that yours isn't thrown to the bottom of the pile because of a lackluster design. Whether you work at a bigwig agency or as a freelancer, your business card should make a memorable first impression. Image via Aurora. 2) Chomp. 11) Tricota.

Lessons for Your Brand from Facebook Live Video—As Told by Hashtags

Content Standard

It seems like every week something new happens on Facebook Live video. The latest major flashbulb moment was when hundreds of thousands of people tuned in to watch some dude scale Trump Tower in New York using suction cups. The power and intrigue of live video is well-understood, but exactly what enterprises should do with the live video trend is not. nofilter. No Need to Change the Channel.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The Best Money You’ll Ever Spend on SEO, Social, and Content

The New Strategist

You may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? Do you have a fantastic SEO platform? beautiful piece of software, with all the data dots connected, and all the keyword bells and social media whistles that you could ever ask for? IF you’ve also made another important little investment.

Customer Acquisition: In-House or Outsourced?

PureB2B

Lead generation capabilities have become a key factor that determines a business’ success or failure. You are out of business if you don’t have a prospect!” – Zig Ziglar. survey from Ascend2 found that 70 percent of B2B marketers said that improving the quality of their leads is the number one objective of any lead generation strategy. In-House Lead Generation. Advantages. Disadvantages.

The cost of losing a customer

The B2B Research Blog

What’s the cost of losing a customer?  ‘A lot’ is the simple answer, especially in B2B markets where the pool of prospective customers is limited and each sale tends to be high value. We can be a bit more specific about the cost of losing a customer though. Various numbers are bandied around in this respect – acquiring a new customer costs five, seven, ten, even thirty times more than retaining an existing one.  However, ignore any stats like these because they’re a red-herring.  Here’s how. There could be many reasons.  Cost per lost customer.

Why I Don’t Believe My Clients Who Say They Don’t Care About Emotional Intelligence

Haley Marketing

Lately, I’ve noticed that my clients have been getting great website traffic around blog posts written about emotional intelligence. It seems that articles featuring this topic have popped up all over my Facebook and Twitter feeds, as well. What is emotional intelligence and why do people want to know so much about it? What is Emotional Intelligence?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.