Fri.Apr 27, 2012

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Images Might Define Your Online Image Moving Forward

Biznology

It looks like we are rapidly moving toward the point where we are going to be communicating in flash cards of images–and words may be an unsettling extra, if needed at all. I get that I am exaggerating, but with the direction the online space is headed, it is going to become a rather important principle for businesses to grab on to and then run with.

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3 Things to Consider When Hiring a Blog Ghostwriter

B2B Marketing Traction

Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. 1. Your blog should reflect “the voice” of your company. Any business-to-business blog must reflect your business’s marketing persona.

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A State-of-the-Art Strategy for Maximizing Your Marketing ROI

Adobe Experience Cloud Blog

by Jason Miller Revenue Performance Management (RPM) is a strategy that allows you to track and measure each of your marketing initiatives so that you can connect them to the amount of revenue they generate. Then you can focus your resources on the marketing programs with the greatest return. Revenue Performance Management is a comprehensive business strategy that involves not only the Marketing department, but the Executive team and the Sales department as well.

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IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Overcoming Your Fear of Social Media

MLT Creative

Being active in social media requires self-confidence. Though many people give you tips about how to get started , I’ve noticed they often don’t focus on the one thing that inhibits a lot of people out there: fear. Social Beings. We are social beings ; we want to be liked by others. When we engage in social media, we are putting our voices out there and opening them up to a world of responses — many of whi ch are outside of the social in-group to which we ’re accustomed.

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Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what's the best way to get them to convert? Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers.

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What Are The Differences Between SnapApp's 5 Plan Options? [SnapApp FAQ]

SnapApp

Looking for SnapApp pricing info? Check out our new Pricing page! . ~~~~~~~~~~~~~~~~~. *This pricing and plan info is now out of date. We oftentimes become frustrated when we don't have many options to choose from; it limits us from finding or having what we truly want. This does not have to hold true in all situations though, for SnapApp has come to the rescue!

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7 Clever Email Campaigns That Get Customers Buying Again

Hubspot

If you have a great product, customers will probably want to buy from you again. But that doesn't mean they'll always remember to. People are busy; no matter how much they love you, sometimes it's just hard to keep in touch, you know? Which is why email remarketing campaigns are great ideas for those who have purchased (or almost purchased) from you in the past!

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Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Read on for insights from Ryon, and our Social Media Stat of the Week (this week: 44% of Americans see tweets mentioned nearly every day, but only 10% of Americans actually use Twitter).

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.