Sun.Apr 22, 2012

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Teleprospecting: When cutting response time is a priority (and when it’s not)

markempa

Tweet When you’re converting inquiries into qualified leads, it’s widely believed that time is of the essence. Even research published in the Harvard Business Review says you’re almost seven times more likely to qualify a lead if you respond by phone within five minutes than if you respond an hour later. That’s why, when one of our Research Partners, a B2B telecommunications company, wanted to convert more inbound leads into sales-ready ones, we cut our response time.

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Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns

NuSpark Consulting

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible. The video below goes through many of these tools; most free, that demonstrate how to plan a paid search campaign, build and implement targeted keywords, and convert clicks into conversions using landing p

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B2B Sales and Marketing Integration

Digital B2B Marketing

Last week Danny Hanssel ( @dannyhanssel ) us as the guest moderator and leader for #B2Bchat. Danny lined up a great set of provocative questions for the group on aligning B2B sales and marketing. As always, the #B2Bchat participants shared a range of perspectives from both sales and marketing experiences. The variety of responses and the disagreements among participants on reporting structures, aligning goals and the best approach to training is its own additional insight into each of the questi

B2B Sales 126
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Nike Goes Social: RSVP - #NikeShoeXYZ

SnapApp

Nike has somewhat of a cult following,?especially?when it comes to their limited edition shoe releases. ?In the past, fans have waited in line for days trying to get first dibs on their desired size and style. ?But now, Nike has moved to Twitter to sell the latest batch of exclusive kicks. The RSVP system is quite simple. ?Nike stores will send out a tweet with a hashtag related to a certain shoe being released. ?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Are You Worthy of Social Media? The 2 Types of Talk Triggers

Convince & Convert

The single most important element of your social media program is making your company worthy of discussion. We don’t tweet meh. We don’t upload blah to Facebook. We use social media to express feelings that are at the opposing poles of fascination and frustration. So why do so many companies toe the line of average, yet expect customers to shout from the digital rooftops about amazingly mediocre products and services?