Thu.Mar 15, 2012

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How to Implement a Pull Marketing Strategy

Tomorrow People

What every business needs to know about pull marketing. Most businesses rely on marketing to help attract new leads and sales. Yet, too many companies continue to depend on traditional ‘push’ marketing approaches to achieve this. The benefits of pull marketing mean that there are some important things that every business-owner should know: Pull marketing allows you to draw in leads and business with less effort, and at a lower cost than traditional marketing approaches.

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The Top 5 Reasons People Don’t Do Social

Marketing Insider Group

There is an observation in social media called “ Participation Inequality “ or the “ 1% rule “ that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. As a marketer, I feel like it is our role to at least be in the 9%, and ideally in the the 1% of active social users creating or sharing content.

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5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. The new definition: Inbound marketing is marketing focused on being found through the recommendation of others and delighting everyone that finds you. As inbound marketing evolves, the components also need to change.

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Use Lifetime Customer Value to Measure Social Media

Biznology

Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. Lifetime customer value is a financial measure based on the long-term relationship and may offer another way to evaluate social media investments.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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A Content Rules Cheat Sheet

The Effective Marketer

I’ve got to admit, I am a big fan of the “Content Rules” book , by Ann Handley and C.C. Chapman. No, is not groundbreaking or earth-shattering content. Actually, a lot of the stuff you probably are already doing and it kinda seems natural once you read it. But boy, is it actionable. It consolidates a lot of what is out there about content marketing and delivers it in an easy to read format with no gobbledigook or too much fanfare.

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Collaboration Isn’t Some New Kind of “Kumbaya” – It’s the Key to Revenue Acceleration

Adobe Experience Cloud Blog

by Phil Fernandez An oft discussed subject here at Marketo and throughout the broader Revenue Performance Management (RPM) sector is sales and marketing alignment. Collaboration surely is not just about having a “kumbaya” moment with your colleagues over in marketing and sales – or, for that matter, in IT, product development, finance, or customer support.

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A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. So, how important are online reviews to consumers? Survey says: Very! Let's dive into some of the most interesting results to learn why consumers are relying on online reviews more, and why it's critical that your business has an expansive arsenal of positive reviews.

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6 Common Mobile Marketing Mistakes -- and How To Avoid Them

SnapApp

Having mobile is usually better than not having mobile -- unless your mobile message just means you're reaching more people with ineffective advertising. They say half of every marketing dollar is wasted, the trick being identifying which half. You can better spend the working half by avoiding these six common mobile marketing mistakes.? 1. Ignoring Platform Characteristics.

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Conversion Assists: How to Leverage Your Site's Most Influential Pages

Hubspot

If you've ever played a sport that regarded the 'assist' as an important statistic, you know how valuable it can be. I grew up playing soccer for most of my adolescence, and although I was never the highest scoring player, I was always one of the most regular contributors to making assists. And to be honest, setting my teammates up for success somehow felt even more rewarding than scoring goals myself.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?).

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How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers. Although individual long-tail keywords don’t have a huge impact on a PPC campaign, when looked at and measured in aggregate, they have the ability

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Boston’s Mobile Mafia: Why Facebook Should Have Stayed in New England

readwrite

In Boston, the startup community, venture capitalists and state government all rue the day they let Facebook leave the city and move to San Francisco. Who could have known at the time that the social platform would one day have 850 million monthly active users and be headed towards one of the largest public offerings in history? Yet, as the anticipated IPO draws nearer, one of the biggest problems facing Facebook is how to monetize its robust mobile ecosystem.