Mon.Aug 22, 2011

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Get on the fast track to meet, exceed end-of-year goals

markempa

Tweet The graph at right, published in MarketingSherpa’s 2011 Benchmark Report , provides a snapshot of what marketers care about most. And it’s very telling, especially now. As we approach the fourth quarter, I am acutely aware of why marketers believe generating better leads is a higher priority than generating more leads. In an economy that’s more precarious than ever, there’s simply no room to waste time, budget or resources.

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4 Things to Consider Before You Buy Marketing Automation

ViewPoint

Jay Hidalgo is the President of The Annuitas Group, a firm that specializes in helping B2B companies develop a process-based approach to lead management. To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. Well, we’re in the dog days of August. For many, the planning for 2012 starts next month, right after Labor Day.

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Buyer Personas Require Regular Refreshing

Tony Zambito

Image by zilver pics via Flickr. During a series of articles entitled The Future of Buyer Personas is Social , I referenced several times that the social age will cause a rethinking of buyer persona research and development.   One new important principle is the need to change from a static perspective of buyer personas to an ongoing refreshment of buyer personas.  The constant evolution of buyer behavior is the primary driver behind this principle.  A realization is settl

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Affiliate Summit East: How to Stand Out in a Crowded Market

Customer Experience Matrix

I spent several hours this morning at the Affiliate Summit East in New York. This is a corner of the direct marketing industry I haven't examined in depth although it overlaps with lead generation, online advertising, and performance measurement segments I know well. The exhibit hall was enticingly crammed with unfamiliar vendors, although I saw enough to identify a few general categories: offer aggregators who bring together products for affiliates to sell; network providers who assemble audien

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Should You Blog on Your Website or a Separate Site?

B2B Marketing Traction

Tweet. As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. I’ve heard many different answers over the past few years, so I decided to research some expert opinions online. My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to

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Does our Educational System Need Changing?

Dahle Communication

It's that time of year again - millions of students are either starting or getting ready to start the school year, which is why this post is going to be more about education than communication. Here in Sioux Falls, students begin today and will finish around mid-May with their year. Some things have changed quite a bit: pretty much everyone has a cell phone, there are computers everywhere and the access to the internet has changed the way in which kids read, write and do research.

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A Crash Course in Conversion Optimization: The Four Personas

MLT Creative

Note: This is Part 4 of a series on the things I learned while taking “Conversion Optimization,” a training course on MarketMotive.com. Another lesson from my “Conversion Optimization” training that applies to B2B marketing and buying behavior is called the “Four Personas.” As the course’s instructor, Bryan Eisenberg , explained, understanding the Four Personas is crucial to keeping prospects on your website and converting them to sales.

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5 Time-Saving Tools to Add to Your Twitter Tool Belt

Hubspot

This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. Twitter is upping its game considerably. A recent $800m investment followed by several acquisitions of various apps were the first signs. What I found to be even more impressive is the speed at which new features have recently been unveiled.

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Time to get back at it!

Dahle Communication

After a hiatus worthy of Brett Duncan  (maybe), I'm going to be back posting here once again. While the summer was great and I'm glad I took a break, there is going to be a lot going on in the world of communication that I want to talk about once more.  So, get ready!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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6 Steps to Creating a Successful SEO Strategy

Hubspot

These days, most businesses understand the basic concepts of SEO (search engine optimization) and why it's important. However, when it comes to developing and executing a sound SEO strategy , most businesses don't know where to begin. Here are five steps you can take to make sure all of your SEO bases are covered. Step 1: Make a List of Keywords. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy.

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The 5 Elements of Exceptional Business Content

Hubspot

There are quite a few motivators for content creation in business. Marketers' goals for creating content can include brand awareness, lead generation , thought leadership, and search engine optimization. The great thing is, remarkable content can contribute to accomplishing all of these goals, and that's why content is one of the core parts of inbound marketing.

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3 Tips for Understanding How People Search for You Online [Marketing Cast]

Hubspot

What’s tougher than finding the right words to communicate something? Finding the right keywords to predict how something might be looked for in search engines. Do you ever pause to think about the search terms prospects are using to find you online? This should be your mindset when you are creating new offers, launching marketing campaigns, and generating buzz around your brand.

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Tracking Traffic From Twitter Just Got a Lot Easier

Hubspot

Twitter , when used well, can be a major source of traffic and leads for your business. The problem until now has been that tracking results directly from Twitter hasn't been easy. Since a huge part of Twitter's user base accesses the service from third-party applications like TweetDeck and HooteSuite, a look into many web analytics programs left marketers confused.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How Marketing Creativity Garners Media Attention [Marketing Update]

Hubspot

This week on the Marketing Update , Mike, Karen, and Laura Fitton (@Pistachio) discussed a couple of interesting approaches to garnering attention for your business. 1. Be Different. This week HubSpot acquired social media marketing company oneforty and took a different approach to the tranditional press release to announce the acquisition. Instead of writing and distributing a traditional press release, HubSpot published a blog post with 12 pre-created tweets about the news Next to each lazy tw