Kate had an article up in Mass High Tech with some tips on using social media in your company. What’s the most important thing to do as a CEO who’s establishing and executing a social media strategy? Make sure your team — and especially you — have 100 percent, enthusiastic buy in,” said Kate Brodock, founder and principal at Other Side Group, a marketing and branding firm focused strongly on social media. “If you don’t, at the very least you won’t be getting everything you can out of your program and, at the most, you risk failure. Read more here.