Tue.Jul 26, 2011

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[Article] How to Use Social Media – Mass High Tech

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Kate had an article up in Mass High Tech with some tips on using social media in your company. What’s the most important thing to do as a CEO who’s establishing and executing a social media strategy? Make sure your team — and especially you — have 100 percent, enthusiastic buy in,” said Kate Brodock, founder and principal at Other Side Group, a marketing and branding firm focused strongly on social media. “If If you don’t, at the very least you won’t be getting everything you can out of your program and, at the most, you risk failure. Read more here.

Tips 19

B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael. With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that. Mac: Michael – tell me what you’ve been up to. Well put.

Blogging, social media use skyrocketing at universities

grow - Practical Marketing Solutions

From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. They’ve uncovered some fascinating trends among non-profits, Fortune 500 companies and fast-growing Inc. 500 firms and the latest research turns to social media usage trends at four-year accredited collges and universities in the U.S. The rise of the blog.

The Humanization of User Experiences: the Emotional and Personal Must


How genuinely human can a business be? How much does a business take human values into account? Despite what social hippies might like to believe, the truth is that a business exists to make a profit and that a genuine, open, human and empathic business is still quite rare. Fortunately, they are becoming exceptions. Giving a shit does indeed matter. Towards human user experiences and touch points.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Blogger’s Block: Writing Tips to Get “Unstuck”

Writing on the Web

What do you do when you’re stuck and can’t write on your blog? Here are some blog writing tips. I diagrammed them out. It’s the rainy season here in Mexico – a great time to do a lot of reading and writing. At least, that’s what one would think…But…I’m having trouble. I’m stuck. I’ve got Blogger’s Block. (Yes, Solution ?

The book, Pitch Anything, by Oren Klaff | The Power of Frames

Fearless Competitor

I was invited to review this book and we will publish a review soon. But dear readers, we can quickly sum up the “Frames&# concept with a video clip. The author shared it with me. Note in this video how the prospect starts to impose his view, and how Don Draper takes control right back This in a nutshell, is the concept in the book. Click on the image to play the YouTube video.

Where to Find B2B Sales Leads

Great B2B Marketing

The need for fresh sales leads gives a recurring headache to B2B companies and the competition for prospects is only going to get fiercer. The key to success is to constantly supplement your existing lead generation efforts with new sources. A well-crafted lead plan will allow you to get the bulk of your leads from old reliable programs while you set aside 5-10 percent of the budget to test new sources. Over the next three weeks I’ll give you a couple of dozen lead generation sources to consider. Let’s start with direct marketing methods. In this case, definitely give direct mail a try.

A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. To stop with the sales, the marketing or the technology, and share a bit more about who we are when we don’t put on a public face. Thank you, Stacey, for sharing this challenge, here is my #nicheamnesty contribution. I am a Christian, a family man, a marketer and a gardener. But don’t expect to hear a lot about my family. They are an important and a private part of my life. For an example of this influence, see the bio I use on Twitter.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

What is Lead Nurturing?

Fearless Competitor

B2B Lead Generation | Lead Nurturing. “Marketers rank lead nurturing highest as under-funded relative to value potential.&#. Lead Gen ROI Report 2010, Lenskold Group. In simple English, Marketers believe they will get the biggest bank for the buck from lead nurturing. Unfortunately, few companies do lead nurturing well today. Those marketers are right. Let’s start with a definition.

8 Rules For Running Online Display Ads

It's All About Revenue

by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. The Internet changed the value proposition of mass media marketing. But online displays ads still play a vital role in building a wider audience. Buy audience, not advertising. Lead them to water.

Blog so you can be taken completely out of context


Image by quinn.anya via Flickr. by Chris Abraham. I am in the middle of guiding some new bloggers over at Marketing Conversation. on how to blog most effectively. It is pretty exciting and instructive. because there are many things I take for granted. One of the biggest. trends I see is internal shorthand. What I mean is that my bloggers tend to write based on a lot of assumed context. I assume.

10 Easy Ways to Improve Landing Page Conversions


The following is a guest post from Justin Rachwalski, Strategy Lead at Google. We’ve put together a compelling list of ways you can improve your landing pages and conversions. These tips are easy to implement and, more importantly, can start improving your results immediately. Landing page headlines and ad copy should match. Your headlines must be clear and concise. Press mentions. It should.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Social Media and Increasing Website Traffic


Finding decent web hosting and building a website is only the first step to successful Internet marketing. This isn’t a matter of if you build it they will come; you need to attract customers and potential customers to your site. One of the most efficient and cost effective ways of doing this is with social media. Internet marketing isn’t like traditional marketing, where you create a series of ads and customers sit in their living rooms and watch them. The new age of marketing is about participative marketing. – Social Media and Increasing Website Traffic. News & Notes

Advertising on Facebook yet? Maybe you should be…

EMagine B2B Blog

Back in February, we posted a heads-up that the major social networks were moving into good old-fashioned advertising, providing a more familiar vehicle for those B2B marketers who’ve had difficulty relating to – or believing in the power of – this friending and liking stuff …and a supplementary vehicle for those who have moved strongly [.]. B2B Web Strategy Lead generation Social Media

B2B 7

Partners of Find New Customers

Fearless Competitor

B2B Demand Generation | Partners of Find New Customers. We wish to share a quick update on where we are today with Find New Customers strategic partnerships. We value these partners a great deal: Find New Customers is a Gold partner for Silverpop. Find New Customers is a Referral partner for Eloqua (new). Find New Customers is a partner with the Eloqua services company, Demandgen (new).

Content, Stories and the Blurring of B2B and B2C Marketing


Joe Pulizzi. Content has for many years been treated as the ugly duckling of the online marketing universe. Today, however, this seems to have changed. Or better, I maybe should say “it starts to change” because every day again I have to notice how companies succumb for the old ways of push marketing under pressure of internal silo-driven personal short-term priorities. Bob Gilbreath.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Community? We Don’t Need No Stinkin’ Community!

Modern B2B Marketing

by Rick Siegfried “We have our customers. They signed our contract. The rest is up to them. They can deal with Support on a case to case basis.”. This kind of mentality may appall you, but it is sadly all too common among B2B organizations. Basically, a B2B online community consists of a collection of people online sharing knowledge and perspectives with one another. Customer Loyalty. Community?

Video Streaming Is Now 39% of All Mobile Traffic [Data]


A new report by Allot Communications , a network management vendor, reveals some extremely interesting data about bandwidth consumption, video streaming and mobile devices. Some key findings include: Video streaming now makes up 39 percent of all mobile traffic. YouTube was 22 percent of all mobile bandwidth in the first half of 2011. YouTube accounts for 52 percent of global video streaming.

Things to Know about Web Analytics

Client Bridge

Website traffic is great, but it doesn't necessarily generate revenue. Good website analytics can tell you not only who is visiting your site, but also why. Many free website analytics packages are available, including the ubiquitous Google Analytics. From Entrepreneur.com, here are questions to ask yourself as you analyze the numbers for your website. Do your website visitors already know you? Your website should be linking you to potential new customers who were previously unfamiliar with your business. Are you bringing in potential customers? Does your social media presence work? "If

Savvy Toolkit - Free Trial of Fotolia Stock Photography

Savvy B2B Marketing

We all know the saying "a pictures is worth a thousand words" but in the blogging world sometimes finding that perfect photo to compliment your blog post can seem like it takes a thousand times longer than it should! Having access to a large royalty free photo library would be just what you might ask your Blogging Fairy Godmother for! And in that way the Savvy Sisters are that Fairy Godmother x 6! At least for the next 14 days! 42 total images that you can own and use to captivate your blog readers and illuminate your words! How do you get started? Then you have to get downloading!

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

5 Steps to Spelling Out E-M-A-I-L


This is a guest blog post written by Jim Ducharme, a social media professional and online marketing consultant who helps companies use an integrated approach to their online marketing. You can read more of his thoughts on social and marketing at: www.hugehead.ca. I hope it offers a little inspiration for your integrated email marketing efforts. E – Engaging. M – Mobile.

The Ultimate Event Checklist: Rock the Fall Conference Season!


The Fall event season is just around the corner. August through October are huge months for events and conferences, and I imagine many of you are filling your calendar and getting business cards ready to make a splash. But is that all you need to do to prepare? The Ultimate Event Checklist: Prepare for Your Event: ? Set a goal. Why are you attending? To learn? Meet prospects? Network? Family?

Simplified Holistic Online Marketing: PPC & SEO Working Together


In my previous post about simple holistic online marketing I stressed how keywords are the strong foundation for your website. Anyone in the search marketing industry knows that keywords are the driving force behind paid and organic campaigns. In this … Continue reading → The post Simplified Holistic Online Marketing: PPC & SEO Working Together appeared first on Fathom. Conversion Optimization E-commerce/B2C Keyword Research Local Search Paid Advertising/SEM/Display Reputation Management SEO Social Media Usability

Blog so you can be taken completely out of context


Image by quinn.anya via Flickr I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that [.]. Internet Marketing Public Relations Social Media Marketing Abraham Harrison Blog Brand Corporate blog derrida derridian Facebook how to blog IBM linkedin RSS twitter

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.